电子商务应对诚信危机的对策思考

华中科技大学硕士学位论文电子商务应对诚信危机的对策思考姓名：李娜申请学位级别：硕士专业：传播学指导教师：钟瑛20060501I(E-commerce),.IIAbstractEachkindofcommercialactivitywhichtheelectroniccommerce(E-commerce)isreferstothetransactionlitigantorparticipationuseswhichexistingmoderninformationtechnologyandsooncomputertechnology,networktechnologyconstitutestheelectronicnetworkenvironmentcarrieson.Itistheinformationtechnologydevelopsthecertainstageandappliesineachkindofcommercialactivitytheproduct,isthehumancivilizationdevelopmentresult.Althoughtheelectroniccommercehasthebrightprospectunderthecurrentourcountryneweconomicalconditionthecommercialshape,rapidlydevelopsinitintheprocessisfacingtheseriousgoodfaithcrisis.Thegoodfaithquestiontookallcommercialactivitiesthebasiccriterion,isshoulderingtheimportantmissionintheelectroniccommerceactivity.Butbecauseeachkindofrealisticreason,causesthepresentourcountryelectroniccommercetoappearthegoodfaithcrisisthecondition,butfromthisintheinitiationelectroniccommerceoperationcreditcrisisquestion,thenetworkethicsquestionisworthusexploringtheponder.Thearticleincludingtheelectroniccommercecreditpresentsituation,theelectroniccommerceexistencecreditcrisisquestionandproposestheelectroniccommercecreditcrisiscountermeasurethreebigaspects.Thearticlefromtheelectroniccommercelegislationstandard,theelectroniccommerceprofessionautonomy,moralethicsandthenetworktechnologyandsoonfourbigaspectsstudiedobtains,unifiedthedomesticfamouselectroniccommercenetwork,likewashedthevaluablenet,websitetheandsoon8,848netsexample,carefullyexaminedtheelectroniccommercefromthenetworkethicsanglethedifficultposition,hadpointedoutexistedoperatesinvariouslinkscrisisbarriertotheelectroniccommerce,proposedsolvedinourcountryelectroniccommercethegoodfaithflawquestionmentalityandtheway,andproposedthesolutionto,wasforthepurposeofinstructingtoestablishourcountryelectroniccommercecreditIIIadministrationsystem,builtamoreloosecreditenvironmentfortheelectroniccommercedevelopment,Thesetoimpelourcountryelectroniccommercemarketthehealthdevelopment,hastheveryrealisticsignificance.Keywords:E-commerceCreditcrisisNetworkethicsTaobaowebsite111.1E-bay“e-bay”1.2222.120052.732398848(CNNIC)1997CNNIC16“”19161%2.1.11150“”:;;24:();()...:.2001.1345“”2.1.21“”“”“”.2060“”“”“”.:2001.986:2(ElectronicCommerce)1999;;;“8848”;;2000——8848884848848884820002.2.185M5M2000826320M921CN11“”2.2.2NASDAQ8848..2005-12-22..2004-3-9988488848www51hz.com10010075%8020%1505%1002.32.3.12004820054141()C2CB2B200412741112“”:“”“”:“”“”2.3.31://www.ec315.org122002;;20041221“”22005://www.ec.org.cn“”“”,.,“”,“”.,.,,.,,.,,,.,,,,,.,,,,1.152:;;3B2B,B2C.453.23.2.12070·((JamesMirleees)·LiamVicke30161996::1“”:()“”2“”“”.A...199921417“.3“”“”4“”“”;5“”B2B.B2C“”“”2001my88486003.2.218200482005413.2.3199“”“”??“”“”3.2.41,.,,,.,,,,,.:?:“”?!.,,.2,,,.,.,,.,.,,.,.,,,,,.,,.“,”,,,.21,,,,,,,,,,.,,,,,,,“,”,3.2.5(SecurityElectronicTransation)..20047242244.14.1.1InternetInternetInternet1()11“”33“”16262(CA:CertificateAuthority)..200320041-21123?3.199619966(ModelLawonElectronicCommerce)4.5.244.1.21Internet225;;WTO4.24.2.1(1970)“”2001.200210826?:12::;199350274.2.21“”COD,HC“”“”“”“”2():;28;;(uifaxTransUnionExperian)10002610034;;:29’3452006112006310151“”“”“”1163-453-453-4530“/”20061145154-1011-4041-9091-150151-250251-500501-10001001-20002001-50005001-1000010001-2000020001-5000050001-100000100001-200000200001-50000015314-1011-4041-9091-150151-250251-500501-10001001-20002001-50005001-1000010001-2000020001-5000050001-100000100001-200000200001-5000001):;;;;6B2B200310200:2332“”:20061455133344.3:35()}1926364.4B2BB2CC2CCA“”3738439[1]20053[2]20012002[3].A.—[M]1999[4]20018[5]“”20005[6]:1999[7]:1999[8]:1999[9]2004[10]:2001[11]20029[12]:1998[13]2002[14]20045[15]20008[16]:2005-9[17]2003[18]200240[19]2001[20]2002[21]2002[22]2001[23]2001[24]2004[25]2003[26]20052005225[27]-200410[28]200412[29][30][31][32][33][34](2005)[35][36]Soon-YongChDale.StahlAndrewB.WhistonTheEconomicofElectronicCommerceElectronicsindustrypublisher2001[37]Kate,MaddoxDanaBlankenhornWebCommerceEconomymanagementpublisher2002[38]Jeffreyf.reaport,bernardjjaworskiintroductiontoe-commerceMcGrawHill2003[39]GaryP.SchneiderElectronicCommerceMachineindustrypublisher2003[40]Jeffreyf.reaportbernardjaworskiE-commerce,McGrawHill200341[41]KennethCLandonCarolGuercioTrave,E-commerce,businesstechnologysocietyHigherEducationPress2004,6[42]MahotraYKnowledgeManagementfore-businessPerformance,AdvancingInformationStrategictothe“Intemetime”,InformationStrategictheExecutive'sJournalvol16(4),Summer2000:5-14[43]TheEconomist2000FirstAmerica,ThenTheWorldE-commer