搜索
理性赞助决策，打造公司品牌——体育赛事赞助决策过程分析作者：刘克学位授予单位：复旦大学参考文献(46条)1.曼斯菲尔德微观经济学19992.许永刚.王艳丽中国体育赞助研究综述[期刊论文]-湖北体育科技2004(2)3.蔡俊武体育赞助的起源、地位和魅力1999(04)4.刘晓关于我国体育赞助的现状及对策研究[期刊论文]-山东体育科技2003(4)5.李国岳论体育赞助对赞助企业的影响[期刊论文]-广州体育学院学报2003(5)6.殷赣新打造品牌:实施有效的赞助[期刊论文]-政策与管理2003(1)7.刘文董.张林赞助、体育赞助的性质[期刊论文]-天津体育学院学报2004(1)8.曾朝晖体育营销,为品牌助跑20029.江广金.罗彦体育赛事的供求关系研究[期刊论文]-江西社会科学2004(9)10.朱庆体育赞助系统及其整合2004(03)11.赵长杰.蔡俊五体育赞助的体系[期刊论文]-武汉体育学院学报2001(5)12.唐晓彤.丛湖平.陈冀杭关于大型体育赛事服务的生产投入品及消费主体的讨论[期刊论文]-浙江体育科学2004(6)13.苏义民体育赞助的组织形式与对象确定[期刊论文]-武汉体育学院学报2003(4)14.唐雯.陈爱祖顾客满意度测评中的问卷检验[期刊论文]-数理统计与管理2005(1)15.蒋三庚关于体育赞助中市场整合营销的研究[期刊论文]-北京商学院学报2001(1)16.凯文凯勒.李乃和.李凌.沈雁.曹晴战略品牌管理200317.TBettinaCornwell.lsabelleMaignan查看详情1998(01)18.FrancisJohnFarrelly.PascaleGQuester.RichardBurtonintegratingsportssponsorshipintothecorporatemarketingfunction:aninternationalcomparativestudy19.ColinMcDonaldsponsorshipandtheimageofthesponsor20.KevinGwinneramodelofimagecreationandimagetransferineventsponsorship21.KevinGwinner.JohnEatonbuildingbrandimagethrougheventsponsorship:theroleofimagetransfer1999(04)22.ElizabathMeerabeau.RoyGillett.MichaelKennedy.JohnsonAdeoba,MichaelByassKingsleyTabisponsorshipandthedrinksindustryinthe1990s1991(11)23.PascaleGQuester.BeverleyThompsonadvertisingandpromotionleverageonartssponsorshipeffectiveness200124.TBettinaCornwell.IsabelleMaignananinternationalreviewofsponsorshipresearch1998(01)25.BillHarveyMeasuringtheeffectsofsponsorship200126.BruceEHallanewmodelofmeasuringadvertisingeffectiveness200227.MTuanPhameffectsofinvolvement,arousal,andpleasureontherecognitionofsponsorshipstimuli199228.DesThwaites.AndrewCarrutherspracticalapplicationsofsponsorshipTheory:EmpiricalEvidencefromEnglishclubrugby199829.DavidKStotlarsponsorshipevaluation:movingfromtheorytopractice2004(01)30.KenParkersponsorship:theresearchcontribution1991(11)31.MachaelAKaminsaninvestigationintothe'match-up'hypothesisincelebrityadvertising:whenbeautymaybeonlyskindeep1990(01)32.AnthonyDMiyazaki.AngelaGMorganassessingmarketvalueofeventsponsoring:corporateOlympicsponsorships200133.RonaldEMcCarville.ChristopherMFlood.TabathaAFroatstheeffectivenessofselectedpromotongsonspectators'assessmentsofanonprofitsponsorshipeventsponsor199834.MartinGCrowleyprioritizingthesponsorshipaudience1991(11)35.PascaleGQuester.BeverleyThompsonadvertisingandpromotionleverageonartssponsorshipeffectiveness200136.DavidArthur.DonScott.TerryWoodsaconceptualmodelofthecorporatedecision-makingprocessofsportsponsorshipacquistion199737.PascaleQuester.FrancisFarrellybrandassociationandmemorydecayeffectsofsponsorship:thecaseoftheAustralianFormulaOnegrandprix1998(06)38.ReihardGrohs.UdoWagner.SabineVscteckaassessingtheeffectivenessofsportsponsorships-anempiricalexamination200439.JohnAmis.NarayanPant.TrevorSlackachievingasustainablecompetitiveadvantage:aresource-basedviewofsportsponsorship199740.DwaneHalDeanBrandendorsement,popularity,andeventsponsorshipasadvertisingcuesaffectingconsumerPre-purchaseattitudes1999(03)41.GwinnerKevineventsponsorshipasapromotionaltool:theimpactonbrandawarenessandbrandimage42.Nebenzahltheeffectivenessofsponsoredeventsinpromotingacountry'simage43.PhamMichelTuantheevaluationofsponsorshipeffectiveness:amodelandsomemethodologicalconsiderations200044.MeenaghanJohncommercialsponsorship1983(07)45.PopeNigelKI.KevinEVogessponsorshipevaluation:doesitmatchthemotiveandthemechanism?1994(04)46.MashallDW.GCookthecorporate(sports)sponsor1992相似文献(1条)1.期刊论文刘克体育赛事赞助目标评估模型-商业时代2006,(8)本文通过考察与赛事举行相关主体的投入产出关系,提出体育赛事赞助目标的评估模型,从新的视野来判断赛事质量的优劣,进而为企业在做赞助决策时提供依据.本文链接：授权使用：上海海事大学(wflshyxy)，授权号：4ed112a8-d5cd-4527-bfe7-9df8013546b9下载时间：2010年9月21日