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LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential打印终端销售处康莉琼2011年5月Page2LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential培训内容基本信息产品介绍市场分析Page3LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential培训内容基本信息产品介绍市场分析Page4LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印大事记•1993年，联想推出了世界上首台中文激光打印机，领先国外同行2年。•1995年，联想推出中国首台A3幅面中文激光打印机，领先国外同行2年。•1997年，联想发布了中国首台多功能一体机，领先国外同行3年。•1999年，联想推出中国首台国产品牌喷墨打印机，领跑中国市场。•2003年，联想发布了世界上首台关联打印机，领跑全球市场。•2006年，联想打印机海外露锋芒，服务都灵都灵冬季奥运会。•2008年，联想打印机再次显实力，零故障保障北京奥运会成功。•2010年，联想激光打印机助力上海世博会，引领绿色低碳打印风潮。•……Page5LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential票据联想打印家族全线产品展示Newproduct激光单功能激光多功能增值型/ValueBase流量型/VolumeBaseprice￥2000￥5000LJ220022ppmLJ225022ppmM3020fax14ppmsfM31204in114ppmsfM32204in120ppmsfM72053in122ppmM72153in122ppmADFLJ2250N22ppmLJ2200L22ppmA4黑白A4彩色A3黑白A4传真A43in1A44in1LJ3900D33ppmC8300NClr20/20ppmC8700DNClr23/23ppmMC8300DNClr3in120/20ppmLJ3900DN33ppmLJ360030ppm07/Jan.LJ6300DA326ppmLJ6100A321ppmM7250N4in122ppmM72504in120ppmLJ3600DN30ppmLJ6300A326ppmM72604in122ppmM7900DNF4in130ppmJun/10LJ2650DN26ppmLJ2600D26ppmLJ240024ppmLJ2400L24ppmM7600D3in126ppmM74003in124ppmM7600DF4in126ppmM7600DNF4in126ppmM7450F4in124ppm80列106列136列DP600+135CPSDP660150CPSDP8800225CPSDP680205CPSDP620150CPS超过30款的产品满足中小企业和行业客户的需求Page6LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印机核心优势1•5889台打印机零故障提交完美答卷•上海世博打印机设备的唯一制定赞助商1.服务奥运再战世博——高效可靠的联想打印机澎湃动力三高性能随机耗材货真价实环保设计全面节省封闭纸盒纸张无忧封闭纸盒三搓纸轮直通纸道加强筋和齿轮双温测控Page7LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印机核心优势2•联想打印机应用鼓粉分离、长寿命硒鼓和聚合碳粉技术，有效降低使用成本2.超低成本更长寿命——高科技低成本的联想打印机＋鼓粉分离：哪个组件的寿命到了就单独更换哪个长寿命硒鼓：使用寿命为普通鼓的5-40倍（TCO）聚合碳粉：粉颗粒微小，吸附牢固打印品质稳定且出色Page8LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印机核心优势3•联想打印机全线产品全国100城市免费上门服务3.百城上门贴心服务——高枕无忧的联想打印机服务网点覆盖率高+工程师队伍强大+服务专业便捷Page9LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印机核心优势44.绿色打印低碳办公——健康环保的联想打印机双面低碳打印高效节约环保低碳经济，绿色先行。生产制造重视环境友好•生产过程符合环保、节能要求，污染物的产生量最少化•多款产品拥有节能、环保认证，进入节能产品政府采购清单产品应用体现节能低碳•标配双面打印功能，节省纸张•长寿命硒鼓及鼓粉分离设计，降低后续打印成本•瞬时热熔定影技术、聚合法及低熔点墨粉技术，节约能耗细节设计追求环境性能•将环境因素和预防污染的措施纳入产品设计之中•设计力求节约能耗，减少有害物质排放，使产品及零部件能够方便的分类回收并再生循环或重新利用。耗材回收尽显环境保护•以保护环境为目的，人与自然和谐发展•原装废旧耗材回收处理•减少废弃物对环境的污染Page10LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential联想打印机核心优势55.人性化设计的联想打印机一键启动操作便捷Page11LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential培训内容基本信息产品介绍市场分析Page12LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential市场分析15.5%16.6%19.6%17.7%17.2%11.6%12.5%14.3%10.4%11.2%11.3%12.3%12.3%13.8%14.8%7.4%8.8%10.7%8.6%6.1%5.5%6.4%5.3%5.1%6.4%5.1%7.1%5.8%4.4%4.5%4.7%8.1%5.8%47.4%35%40%45%5%50%55%5.4%2008Q352.3%5.8%6.7%5.7%2008Q446.5%11.8%11.3%10.7%8.8%6.6%2009Q132.0%20.4%8.6%7.2%2009Q231.5%20.1%2009Q337.3%11.2%9.0%2009Q437.3%12.4%12.9%10.5%2010Q137.4%7.4%2010Q239.8%11.0%8.0%2010Q3HPLenovoSamsungCanonXeroxBrotherOthers0%10%15%IDC2010Q3Non-CopierdataWithoutshortagePage13LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential激光整机进入高速增长通道586,217451,046342,756281,113229,262197,188160,105165,258139,776102,7603223162336050,000100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000650,000-5051015202530354020FY01FY0218FY03-3FY04FY05FY06FY0722FY08FY0933FY10增长率销量Units%Page14LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential市场分析-竞争品牌拉力强，用户认可度高；渠道利润空间低。品牌知晓度低，渠道建设一般，价格竞争。品牌知晓度低，渠道更新频繁，超低价竞争。品牌知晓度低，渠道建设差，技术更新、价格竞争。Page15LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential培训内容基本信息产品介绍市场分析Page16LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍LenovoLJ3600D/LJ3650DNPage17LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍-卖点Page18LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍-主要特性1北京/湖南政府已要求:政府机关办公需执行双面打印；自动双面打印的优点：节省纸张方便制作印刷物定制翻页，符合阅读习惯Page19LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍-主要特性21、内存可扩至528M以上，HP最高只有384M/2055DN；2、纸盒最多可加2个至800页输入，HP只有300页；3、打印负荷30K/月，HP只有25K/月；4、标配双面；5、1200X1200dpi高质量输出；6、鼓粉分离，使用成本更低；7、直通纸道，厚纸打印能力更强。Page20LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍-其他特性50页的大容量的多功能纸盒，方便用户使用特殊纸张的多页输出。50页600dpi1200dpi简约按键状态指示Page21LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍LenovoLJ3900/LJ3900DNLenovoC8300N/C8700DN/MC8300DNPage22LenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLJ3900DNLJ3900DC8700DNC8300NMC8300DN彩色超值