Business-English-writing-Chapter-1商务英语写作课程-羡锡彪

商务英语写作BusinessEnglishWriting•Whatisbusinesswriting?TypesofBusinessWriting•BusinessCorrespondence商务信函•BusinessReport商务报告•PublicityMaterials宣传材料•VisualCommunication演示•Contracts合同AcademicWriting---tosummarizeorsynthesizeinformationandideasgatheredfromresearch---toexplain,compareandcontrast,evaluate,oranalyzeconcepts,events,andphenomenon---toarguefororagainstapositioninanongoingdebateBusinessWriting•BusinessWritingisaboutcommunicatingamessagewithcolleagues,customers,andpartnersandsoon.(Englishisthelinguafrancainthebusinessworld.)•Communicationskillsarevitalforanyonewishingtoriseinacompany.•Strongcommunicationskillsincreaseproductivity,raiseeffectivenessandcontributetosuccess.书面交流要充分考虑读者•Writtencommunicationisaboutputtingyourthoughtsintoaformwhichcanbetransmittedtoanotherperson.•Writtenbusinesscommunicationproducersshouldtrytoavoidambiguity.•Thinkaboutthereadersatalltimes.WritingasaProcess•Clarifyingyouraim明确目的•Identifyingyourreaders确定读者•Generatingideas产生想法•Organizingtheideas组织思路•Sketchingasynopsis制定大纲•Draftingyourtext起草文章•Revisingandediting修改编辑•Proofreading认真校对StagesWritingasaProduct•Thisapproachtowritingseestexttypesasusefulmodelonwhichtoproceed.•Manytypesofbusinesswritingaresimilar.PrinciplesofEffectiveBusinessWriting•Beclear•Usetherightregister•Useweandyou•UsecorrecttitlesandnamesBeclear•purpose•useoflanguage•simplewordsandphrases•simpleparagraphswiththetopicsentenceatthebeginning•Usepictures,diagrams,listsandexamples•UseheadingsAstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.1）WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.2)WehaveadirectsailingfromHongKongtoSanFranciscoeverytwomonths.3)WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.Weshallbeabletosupply10casesoftheitemonly.Weshallbeabletosupply10casesonlyoftheitem.2)Payattentiontothepositionofthemodifiers3)Payattentiontothesentencestructure.Wesentyou5samplesofthegoodswhichyourequestedinyourletterofMay25byair.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay25.UsetherightregisterRegisterisabouttherightsortsofwordsandphrasesforaudience.Formality,toneandjargonshouldbetakenintoconsideration.1.FindtherightregisterHowneat!You’regoingtobeinTokyoduringmyvisit.It’sbeenwaytoolong.I’mlookingforwardtoseeingyouinTokyonextweek.It’sbeenalongtimesinceourlastmeeting.Ican’tbelievethatyoudidn’tcometothegroupmeetingyesterday.Whydon’tpaymoreattentionyourmemos?Everyonewasthereexceptyou.Bobwasn’thappythatyoumissedit.It’sapitythatwedidn’thaveyouwithusinthegroupmeetingyesterday.Perhapsyoumissedthememo.ButI’msurethatnexttimeyouwon’tmissitandyourpresencewillmakeBobhappier.2.FindtherighttoneUsepositiveratherthannegativelanguageWeregrettoinformyouwecannotfulfillyourorderbecauseyousentusacheckthatwas$35lessthantheinvoicedprice.Thankyouforyourorder.Wewillshipitassoonaswereceiveacheckforthe$35balanceonyouraccount.Controlyouremotionangry,unhelpfultactful,constructive3.Usetheactivevoice,clearandmoredirectThestatusofyourorderwillbechecked.Iwillcheckthestatusofyourorder.Yourbusinessisappreciated.Weappreciatedyourbusiness.Thecompany’sfinanceswerediscussedbythepresidentattheannualshareholder’smeeting.Thepresidentdiscussedthecompany’sfinances….Butusethepassivevoicewhen:•Youdon’twanttoblamesomeone.Yourpaymenthasnotbeenreceived.(Youhavenotsentinyourpayment.)Thecontractwasnotsigneduntilitwastoolate.(TheCEOdidnotsignthecontracts…)•Thepersondoingtheactionisnotknownorit’snotimportanttoknowwhodoestheaction.Theemployeeoftheyearwillbegivena$800bonus.Thepackagewassentoutlastnightfordeliverythismorning.1)EmphasizingYou-attituderatherthanWe-attitude“You-attitude”——Youearn2percentdiscountforcashpayment.“We-attitude”——Weallow2percentdiscountforcashpayment.UseweandyouUse“you”statementsYouwanttosuggesttothecustomerthatyouareconcernedabouttheirexperience,theirsatisfaction,etc.•Wewouldverymuchliketohaveyourbusiness--•Whenyouorderproductsregularly,youwillsurelybenefitfromincreasingprofits.•Iwouldliketobeconsideredforthepositionadvertisedonyourwebsite.IhaveaMasterdegreeinengineeringandworkedfor2yearsatXcompany--•MyMasterdegreeinengineeringandworkexperiencecouldbeveryvaluabletoyourcompany.Use“we”statementsPutthefocusonyourselftoreduceblameonthecustomer•Youdidnotsendyourpaymentontime.--•Wedidnotreceiveyourpaymentontime.•Ifyouarelate4timeswithoutjustifiablereason,youwillbedismissed.--•Ifanemployeeisrepeatedlylate,ourcompanywillhavetolethimgo.We/IattitudeYouattitude1.Alargesaleofourproductswillmakeourcompanymoreprofitable.2.Weareinneedoffundandyoumustpay…3.Wecannotofferyouanyrefund…4.Obviouslyyouforgettellingusthecolor…1.Agoodsaleoftheproductswillbenefityou.2.Tomaintainyourexcellentcredit,pleaseremit…3.Youcouldobtainarefundif…4.Pleaseindicateyourchoiceofcolor…Interculturalcommunication•Cultureisdifficulttodefineinasimpleway,butitreferstothebeliefs,attitudes,normsandvaluesthatpeoplehavelearnedfromtheirsurroundings.•Differentcountries,companiesandprofessionshavedifferentcultures.Interculturalcommunication•Organization•Colorfullanguage•Dates•R