Business proposals(商业建议书格式)

BusinessProposals商业计划书Contents2Internalbusinessproposals3Externalbusinessproposals4Thetextofproposal5Requestforproposals1IntroductionaboutbusinessproposalWhat'sthebusinessproposal?Abusinessproposalsisonekindofanalyticalreport,writtentopersuadethereadertofollowaplanorcourseofactiontosolveaproblem,toprovideservices,ortosellorbuyapieceofequipment.ClassificationofBusinessProposals•Solicited:Duringameeting,yoursupervisorthinkswhatyousaidsoundsinterestingandwantsyoutowriteitupsothathe(orshe)takesittotheBoardmeetingforconsideration.•Unsolicited:Youdecideonyourowntosubmiteventhoughnoonehasaskedyoutodoso.InternalbusinessproposalsIntroductionBodyConclusionIntroductionInthispart,youmuststateclearlywhatproblemsexitsandconvinceyourreadersthatthesolutionyouareproposingisneededurgently.Youshouldaddresstheproblemdirectlyatthebeginning.Inotherwords,whenyoufindtheproblemsabouttheproject,youcanpointitoutandputforwardthesuggestionsdirectly.BodyDescribingthesolutionindetailI.theapproachyouwilladoptII.theequipmentyouwilluseI.theworkingscheduleII.theexpertiseandqualificationsIII.credentialsofthepersonnelwhowillcarryouttheplanEstimatingthecostbreakdownConclusion•Reformingthattheproposalwillsolvetheproblem•Expressingtheconfidencetocarryouttheplan•Offerringtodiscusstheproposalindetailfacetofacethereader•ProvidingadditionalinformationifnecessaryExternalbusinessproposalsa.Externalbusinssproposalsvaryinlengthandformat,dependingonthenatureoftheproposals.b.Manyexternalproposalaretypicallylonger,morefomalmanuscriptreports,containingmanyofthecomponentsofformalreports.c.Thedifferenceliesmostlyinthetextalthroughafewoftheprefatorypartsarealsodifferent.Aproposalisahighlypresuasivedocument.d.Mostexteralproposalshavefewsupplementaryparts,buttheyoccasionallycontainanappendix.Prefatorypart(1)CopyoftheRFPRFPstandsfor”requestforproposal”(2)LetteroftransmittalSomtimescallleda“coverletter”Youshouldpresentthemajorfeaturesandmeritsofyourproposal,offertoprovideadditionalinformation,andaskforaction.Useaconversationaltoneinletteroftransmittal.(3)ExecutivesummarySummarizingthemajorpointsoftheproposal,whichallowsbusymanagerstograsptheessentialsoftheproposalsoastomakeadecision.Youshoulduseaformaltoneintheexecutivesummarywhileyoutendtobeinformalwhenyouwritetheletteroftransmittal.Thetextofproposal•Ifyouarewritinganunsolicitedproposal,youcanarrangethetextthewayyoulike.•Whenyouwriteasolicitedone,theorganizationofasolicitedproposalisspecifiedbytherequestforproposal.•Alltheproposalssubmittedbydifferentcompaniesaresimilarinform.1.Introduction•Ifnotyoushouldmentionanyfactorsthathaveledyoutosubmittheproposal.Youcanbrieflyreviewtheclients'situationandstatetheirproblems.•Yourjobistoconvincepotentialclientstheproblemsdoexistandtheywillcertainlybebetteroffiftheytakeyouradvice.•Hightlightthemajorpointsinyourproposal,showingtheclientsthatyourproposalcansolvetheirproblems.2.BodyTherearefivepointsinthispart:A.ProvidespecificinformationB.GivedetailsofproposalcautiouslyC.DescribehowtocarryouttheplanandhowlongD.PeopleinchargeoftheimplementationE.BudgetA.Providespecificinformation•Toconvincetheclientsthattheproposalhasmerits,youshouldfocusonthestrengthsofyourproductorserviceinrelationtotheclients'need.•Forexample,ifclients'primaryneedistoreduceoperatingcosts,youmayputemphasisonhowefficientyoursystemisandhowitsavesenergyandlabor.B.Givedetailsofproposalcautiously•Youhavetodiscloseenoughtoconvincetheclientsthatyourproposalisthebest,butyoucertainlydonotwanttorevealtoomuchofthedesignorknow-how.C.Describehowtocarryouttheplanandhowlong•Foreachphaseoftheworkplan,decribethestepsyouwilltakeandthemethodsandresourcesyouwilluse.Givethespecificdateonwhichacertainportionoftheworkwillbefinished.D.Peopleinchargeoftheimplementation•Youneedtoprovidetheinformationaboutthepeopleinchargeoftheimplementation(实施)oftheworkplanandtheirsupportingstaff:theircredentials,expertise,andqualiation.E.Budget•Acentraliteminmostproposals.•Budgetthecostcarefully•Providetheimformationasaccuratelyaspossible.•Breakdownthecostsindetail.3.ConclusionThisisyourlastchancetopersuadeclientstoacceptyourproposal.Restatethemeritsofproposalverybriefly,stressyourcompany'smainstrongpoints,emphasizethebenefits.Youshouldbeassertive,assuringandconfident.Requestforproposals(RFP)WhatistheRFP?RFPstandsfor“requestforproposals”,whichisaletterormemoissuedbyacomapnyorgovernmentagencythatinvitescompetingcompaniestobidforabusinessopportunity,whichmayaprojectoralargeamountofpurchase.Requestforproposals(RFP)AnRFPcontainsthefollowinginformation:IssuingcompanybackgroundProjecttobeundertakenPersonneltobecontactedBiddingcompangy’s（投标公司）qualificactionsEvaluationofproposalsRequestforproposals(RFP)StepsabouttheRFP:First,youshoulddescribeclearlyyourrequirements.Second,youshouldknowyourrequirementsarefeasible.Third,youshouldstateclearlyyourevaluationcriteria.Last,youmustspeakonevoiceintheRFP.AsampleRFPinletterformatP.O.Box20,DonghuaUniversity15,ZhonghuaRdBeijing,China100011•DearSirorMadam:•PenghuaInternationalCollegeisacceptingproposalsfrom........