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安徽工程大学毕业设计（论文）-I-芜湖市7天连锁酒店顾客忠诚度提升策略分析摘要对于我国经济型酒店等典型的服务型企业而言，顾客忠诚度对一个企业在激烈的市场资源竞争中具有重要的现实意义。顾客忠诚度的提升就意味着企业得到更多顾客的青睐进而拥有更多的顾客资源，成功的吸引留住顾客是企业持续发展的动力源泉，这对一个企业的经营发展、未来的发展前景至关重要。由于我国经济型酒店行业起步较晚，至今发展并不完善，很多品牌的经济型酒店从内心根本上并没有十分重视顾客忠诚度的培育和提升，因此我国经济型酒店行业至今并没有哪家企业在顾客忠诚度的培育和提升做的脱颖而出，找到了科学正确的保持顾客忠诚的有效途径。由此，本文以芜湖市7天连锁酒店为研究对象，利用文献资料法，理论研究法来具体探讨我国经济型酒店行业顾客忠诚度提升策略分析。首先对我国经济型酒店行业的发展现状以及存在的问题做了一定的深入了解。其次，对7天连锁酒店的相关概况和发展现状进行了认知并指出当前由于顾客忠诚度的缺失所带来的发展问题。最后，基于行业的现状和自身的现状问题，从7天连锁酒店的外部营销、内部营销、关系营销三个方面给出了具体的顾客忠诚度的提升策略。本文基于我国经济型酒店顾客忠诚度的提升问题，着重突出了“人”的价值，这其中包括企业管理阶层对企业的人性化和科学化管理、企业员工的价值的充分体现、顾客群体的充分重视和尊重。这对于我国现阶段的服务行业有着一种与时俱进的价值引导。关键词：经济型酒店；7天连锁酒店；顾客忠诚度；吴小保：芜湖市7天连锁酒店顾客忠诚度提升策略分析-II-WuhuCity7DaysInnLoyaltyPromotionStrategyAnalysisAbstractForChina'seconomyhotelandothertypicalservice-orientedcompanies,customerloyaltyhasimportantpracticalsignificanceinthefiercemarketcompetitionintheresourcesofanenterprise.Loyaltymeanstoenhanceenterprisecustomersofallagestogetmorecustomersandthushavemoreresourcestosuccessfullyattractretaincustomersisthesourceofsustainabledevelopmentofenterprises,whichisacorporatebusinessdevelopment,futureprospectstocrucial.SinceChina'seconomyhotelindustrystartedrelativelylate,sincedevelopmentisnotperfect,manybrandsCheaphotelsfromtheheartandnotfundamentallyattachedgreatimportancetothecultivationandpromotionofcustomerloyalty,andthereforeChina'seconomyhotelindustrysofarandnoneofthecompaniesincultivatingandpromotionofcustomerloyaltydostandout,tofindaneffectivewaytomaintainthecorrectscientificcustomerloyalty.Thus,thispaper7DaysInnforthestudy,toexplorethespecificChina'seconomyhotelindustrytoenhancecustomerloyaltystrategiesanalyzedusingliteraturedata,theoreticalapproach.First,thestatusofdevelopmentofChina'seconomyhotelindustryandtheproblemstodoacertainamountofinsight.Secondly,thecurrentsituationrelatedtoprogressanddevelopment7DaysInnchainhasbeennotedandcognitivedevelopmentproblemsduetothecurrentlackofloyaltybrings,Finally,basedontheindustrystatusquoandthestatusquooftheirownproblems,from7DaysInn'sexternalmarketing,internalmarketing,relationshipmarketinggivesthreespecificstrategiestoenhancecustomerloyalty.ThispaperbasedonthepromotionofChina'seconomyhotelcustomerloyalty,tohighlightthevalueofhuman,whichincludesfullyreflectsthevalueofenterprisemanagementclassofenterpriseofhumanisticandscientificmanagement,theenterprisestaff,customergroups,thefullattentionandrespect.Thisistheserviceindustryinourcountryatpresentstagehasakindofwiththetimesofvalueguidance.Keywords:EconomyHotel;7daysinn;Customerloyalty;安徽工程大学毕业设计（论文）-III-目录引言...............................................................................................................................................................1第1章绪论...............................................................................................................................................21.1研究背景与意义.................................................................................................................................21.1.1研究背景...........................................................................................................................................21.1.2研究意义...........................................................................................................................................21.2国内外研究现状.................................................................................................................................31.2.1国内研究现状..................................................................................................................................31.2.2国外研究现状..................................................................................................................................41.2.3研究现状总结..................................................................................................................................51.3研究方法和内容.................................................................................................................................61.3.1研究方法...........................................................................................................................................61.3.2研究内容...........................................................................................................................................6第2章理论综述......................................................................................................................................82.1概念界定..............................................................................................................................................82.1.1经济型酒店......................................................................................................................................82.1.2顾客忠诚度.......................................................................................................................................82.2理论概述.............................................................................................................................