unit 3 Famous brand names(著名的商标名称)

CriticalThinkingFamousBrandNamesTextLearningLead-inCriticalThinkingAssignmentFamousBrandNamesLEAD-INTEXTLEARNINGLANGUAGESTUDYCRITICALTHINKINGASSIGNMENTWarm-upActivitiesGroupWorkDiscussionTextLearningLead-inCriticalThinkingAssignmentCanyouspeakoutthebrandnamesoftheselogos?TextLearningLead-inCriticalThinkingAssignmentGroup-work:Whoisthebestsalesman?Workinpairsandmakeupdialoguesaccordingthepicturesfollowed.TextLearningLead-inCriticalThinkingAssignmentWhatareyougoingtodoifyouarerequiredbyyourbossto…sellahouse…toasnailTextLearningLead-inCriticalThinkingAssignmentWhatareyougoingtodoifyouarerequiredbyyourbossto…sellarefrigerator…toaEskimoTextLearningLead-inCriticalThinkingAssignmentWhatareyougoingtodoifyouarerequiredbyyourbossto…sellaswimmingsuit…toafishTextLearningLead-inCriticalThinkingAssignmentDiscussionThinkaboutImportantQualitiesforasuccessfulsalesperson?Doyouthinkyoucanbeagoodsalesman?Why?TextLearningLead-inCriticalThinkingAssignmenteBathtubBattleshipsfromlvorydaleLEAD-INTEXTLEARNINGLANGUAGESTUDYCRITICALTHINKINGASSIGNMENTGlobalReadingDetailedReadingCultureNotesLanguageStudyLead-inCriticalThinkingAssignmentTextLearningStructureAnalysisPara.1IntroductionPara.2-5Thehistory,developmentandsuccessofIvorySoapPara.6-7ConclusionLanguageStudyLead-inCriticalThinkingAssignmentTextLearningIntroductionthefeaturesofIvorySoapsafepurefloatingmildIt’spopularwithchildrenandmothers.LanguageStudyLead-inCriticalThinkingAssignmentTextLearningConclusionRestatethefeaturesofIvorySoap—it’ssopurethatitcanfloatandthenbeconvertedintobathtubbattleships[thetitleofthearticle]bygenerationsofAmericanchildren.LanguageStudyLead-inCriticalThinkingAssignmentTextLearningBathtubBattleshipsfromlvorydale1Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap(aregisteredtrademarkoftheProctor&GambleCompany).Thisisbecauseitsreputationforbeingsafe,mild,andpureisassolidandspotlessasthemarbleoftheLincolnMemorial.Itdoesn’teventasteallthatbad.Andshouldyoudropitintoatubfulofcloudy,child-coloredwater,nottoworry—itfloats.LanguageStudyLead-inCriticalThinkingAssignmentTextLearning2IvorySoapisanAmericaninstitution,aboutaswidelyrecognizedastheWashingtonMonumentandfarmorewellrespectedthanCongress.IthadalreadyattainedthisnoblestatuswhenTheodoreRooseveltwasstillarough-ridingcowboyinNorthDakota.Introducedin1879asaninexpensivewhitesoapintendedtorivalthequalityofimportedsoaps,itwasmassmarketedbymeansofoneofthefirstnationwideadvertisingcampaigns.PeopleweretoldthatIvorywas“sopurethatitfloats,”andthenotiontookhold.Asaresult,atleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory.LanguageStudyLead-inCriticalThinkingAssignmentTextLearning3Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.NotevenProctor&GambleknowshowmanybillionsofbarsofIvoryhavebeensold.Thecompanykeepsaprecisecount,however,ofthebillionsofdollarsitearns.AnnualsalesofIvorySoap,IvorySnow,Cresttoothpaste,Folger’scoffee,andthehundredsofotherproductsnowmarketedundertheProctor&Gambleumbrellaexceedthirtybilliondollars.LanguageStudyLead-inCriticalThinkingAssignmentTextLearning4Thecompanyhasgrownabitsinceitwasfoundedin1837inCincinnati,Ohio,byapairofimmigrantsnamedWilliamProctorandJamesGamble,eachofwhompledged$3596.47totheenterprise.FordecadesProctor&Gamblemanufacturedcandlesandsoapinrelativelymodestquantities.Ittookmorethantwentyyearsforsalestotoponemilliondollars,whichtheydidshortlybeforetheCivilWar.Thecompany’sbigbreakcamewiththeintroductionofitsfloatingsoapandtherealizationthatanelaborateadvertisingcampaigncouldturnasimple,thoughhigh-quality,productintoaphenomenon.LanguageStudyLead-inCriticalThinkingAssignmentTextLearningThesoap’sbrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydaleLanguageStudyLead-inCriticalThinkingAssignmentTextLearning5Proctor&GambleneverforgottheadvertisinglessonsitlearnedwithIvory.Forinstance,itwasamongthefirstmanufacturerstouseradiotoreachconsumersnationwide.In1933Proctor&Gamble’sOxydolsoappowdersponsoredaradioserialcalledMaPerkins,anddaytimedramaswereforeverafterknownas“soapoperas.”OvertheyearsthecompanyaddeddozensofnewproductlinessuchasPrellshampoo,DuncanHinescakemixes,andtheever-presentTide,“newandimproved”manyatime.Tothisday,however,IvorySoapremainsaProctor&Gamblebackboneproduct.HowdidtheP&Gbecomeasuccessfulcompany?GroupDiscussion:Readintothe2ndpart,andlisttheevidencethatshowLanguageStudyLead-inCriticalThinkingAssignmentTextLearning6Ivoryremainsafavoriteamongconsumers,too,andnowonder.WithabarofIvorySoapinyourhand,youareholdingachunkofAmericanhistory.Ifyoulike,youcanevenwashyourhandsandfacewithitandbeassuredthatitis“ninety-nineandforty-four-one-hundredthspercentpure.”AnditfloatsLanguageStudyLead-inCriticalThinkingAssignmentTextLearning7ThelatterqualityofIvorySoapisespeciallyattractivetochildren.Generationsoflittl