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NewWisdomEnglishforCareers新境界职业英语综合教程①Unit1PresentingaCompany新境界职业英语综合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsUnit1PresentingaCompanyPre-readingActivitiesReadingoftheTextGrammarReviewTask1Task2MiniTextTask4ComprehensionTask1Task2VocabularySyndicateActivitiesTask3Task4Task5TranslationTask6Task7Task3PartITextATask1Task2Task3Task4Task5Task6ComprehensiveExercisesHomeBackgroundInformationTextAPhoneticsReviewWorkingroupsoffour.Talkaboutthefollowinglogosandputthemintobroadcategoriesinthetablebelow.Task1BackPre-readingActivitiesBackTask1BackTask1CATEGORIESBRANDSAutomobilesComputersFoodClothingLandRover,Porsche,ToyotaDell,Sony,AppleHäagen-Dazs,Pizza-Hut,Wall’sLevi’s,CalvinKlein,Adidas1.Whichbrandsareyoufamiliarwith?2.Whichcountriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyourfavoritebrand?Why?5.Introduceoneofthebrandsbrieflytoyourclassaccordingtotheguidelinebelow:●Products●History●YearlySalesorProfitTask1BackNowdiscussthequestionsbelowandthenreporttheresult.a)____________:clothingforsportsb)____________:instructorortrainerinasportc)____________:onewhoparticipatesinarunningraced)____________:apersonwhodoesasporte)____________:sketchorplanf)____________:apersonoracompanythatmakesaproductsportswearcoachtrackrunnerathletedesignmanufacturerTask2BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.MiniTextPara.1PhilKnight,atrackrunner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.PhilKnightandhiscoachdesignedrunningshoes,andhadashoemanufacturercreatethem.Para.2ThenthebrandwascalledBlueRibbonSports.KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswooshlogowasadded.BackNikeMiniTextPara.3Today,Nikenotonlyproducesshoes,butalsoproducessportswear.Para.4ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletessuchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.Back1.WhodesignedNikeshoes?2.WhatwasNikecalledbeforebeingrenamed?WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PhilKnight,atrackrunner,designedNikeshoes.Beforebeingrenamed,NikewascalledBlueRibbonSports.Task3Back3.WhatdoestheNikelogorepresent?4.WhatdoesNikemanufacture?5.WhyisNikesopopular?Nikemainlymanufacturesshoesandsportswear.TheNikeswooshlogorepresentsthewingofthefamousGreekGoddessofvictory.NikeispopularbecauseitisusedbyfamousathletessuchasMichaelJordan.BackFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.legendsoughtsportswearoutperformsavailabilityoutletsTask4BackReadingoftheTextBackAdidasTextAPara.1Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,2009.Para.2Itstillseemsanunlikelystory:amodestshoemakercalledAdiDasslerfromasmallruraltowninGermanydevelopedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.12BackAdidasTextAPara.3Hecreatedabrandasgreatasanyintheworld.Anunlikelystory,butnotimpossible.ImpossibleisNothing.Para.4ForAdidas,itallstartedwithshoes.Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGames,andtheFIFAWorldCup.Athletes,record-breakers,andchampionswouldwearthem.Back3TextAPara.5Today,Adidasistheworld’snumberonesportswearcompanywithatotalsalesof€10.3billionandprofitgrowthof9%in2007.Thingsarenowdefinitelyontrackand,ifthecurrentmarketingslogan,“ImpossibleisNothing”,isanythingtogoby,thecompanyisdoingverywell.ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthesectorandhasenjoyedeightyearsofcontinuousdouble-digitnetincomegrowth.45BackTextAPara.6Adidashasdevelopedhigh-performancesportslinesincollaborationwithStellaMcCartney,YohjiYamamoto,PorscheDesign,andRollandBerry.Alongsideprovidingperformanceproducts,Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrandbutalsoonavailability,convenience,andextentofproductoffering.Back6(tobecontinued...)TextAAsaresult,thecompanyhasbeenimprovingitsdistributionplan,concentratingonexpandingitsownoutletsor“controlled”spaceandimprovingretailrelationships.Nowthereareover1,000Adidasstoresaroundtheworldand,intherunuptotheBeijingOlympics,thecompanyopenedanaverageoftwostoresamonthinChina.By2010,theaimistomakeatleast30%ofthegroup’sprofitsthroughcontrolledspace.Back7TextAPara.7Tokeepitsbrandinthepublicfocus,Adidashasalsosponsoredsportsmenandsportswomenformanyyears.In2008,295footballers,64rugbyplayers,71tennisplayers,24basketballplayersand8golfersallbenefitedfromitsthreestripelogo.Oneofthefirstwell-knownendorsersofAdidasequipmentwasAmericanrunninglegendJesseOwens,thegoldmedalistatthe1936SummerOlympics.AswellassponsoringtheBeijingOlympics,Adidasisalsosupportingthe2012OlympicGamesinLondoninadealwortharound$200million:inthissectorsuchbrandawarenessisimportant.Back1.WhatisAdidasfamousfor?2.WhofirstmadeAdidasshoes?3.WherewasAdiDasslerfrom?ComprehensionAdidasisfamousforsportswear.AdidasshoeswerefirstmadebyAdiDassler.AdiDasslercamefromasmallruraltowninGermany.Task1Back4.WhatkindofsportslineisAdidasfamousforproducing?