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vegetablesdistributioncenterStructureofourcompany•CEO:Fengxingdi•HRM:Fan:wenzhao•Marketing:Chenlei•Operation:Lizhiyi•Technology:Lixiangang•Financing:ZhouxiaochenFinancingZhouxiaochenTechnologyLixiangangOperationLizhiyiMarketingChenleiHRMFanwenzhaoCEOFengxingdivegetablesdistributioncenterManagementDepartment•Fengxingdi•Economics•2009020104001Outlineofmyspeech•1.Marketanalysis•2.OperationMode•3.CompanyOverview•4.CorporationSWOTAnalysisMarketanalysis•1.AnalysisofMarketStatus•2.DemandStatus•3.prospectsAnalysisofMarketStatus•Jinan,vegetablesupplychannelsbyavegetablevendor,vegetablewholesalers,vegetableretailers,3network,alargevegetablemarketasthecore.Thecomplexityofitslinksandvegetablescausedbyhighercosts,markets,citiesaccountforalargenumberofvaluablelandresourcesandenvironmentalnoise,andbackwardmanagement,cannotbeeffectivelyaddressedtoprovidethepublicwithaffordable,convenientandcomfortableshoppingenvironment.DemandStatus•Jinan,Chinaisnotonlythebesttrafficcityalsohas236garden-styleplot,morethan50millionmiddleclass,therearemorethan30collegesanduniversities,morethan40millioninschoolstudents,aswellasmanyofthenumeroushotels,withnearlyonemillionkilogramsofvegetablesonthedemand.prospects•Undertheexistingurbanresidentstopurchasetheamountofinvestigationonvegetables,JinanCity,BaliQiao,QilivegetablemarketonFortlistedvolumeremainedat120-130millionkg,JinanyinmaShengfaFarmersMarketonacomprehensivelistingoftheamountof100-110millionkg,Jinan,onaverage,about1kgofvegetablesperdaydemand,ourmarketgroupsofthepopulationofaboutonemillion,themarketshareofaboutonemillionkilogramsJapan,Japanesesalesofupto150million.OperationModeDistributionCenterHotelsschoolsCommunityVegetableBaseBVegetableBaseACompanyOverview•1.Aim•2.Slogans•2.Philosophy•3.Culture•4.BrandAim•Fromthevegetablebasetoprovideone-stopservicestoendcustomers,eliminatingwholesalers,retailerslinks.Slogans••HealthFreshVegetables•Everyday!Philosophy•Createfirst-classservice,toseizemoremarketshare,tocreatepeople-orientedfeaturingthecompany'simage,andfostercompetitioninthemarketawarenessandcustomerserviceideas,serviceistheconceptofwealth.Doagoodjobservices,optimizetheallocationofresources,continuousserviceinnovation.Culture•Establishmentofhumaneculture.Sothatemployeesfosterthefaithoftheconceptofcustomerserviceandestablishareasonableandharmoniousbusinessphilosophy.Uniformdresscode,establishgreenthecompany'simagination.BrandCorporationSWOTAnalysis•1.strengths•2.weaknesses•3.opportunities•4.threatsstrengths•(1)TechnicalEquipment•(2)Managementandpersonnel•(3)thequalityofmanagersadvantages•(4)EnvironmentalManagementAdvantage•(5)higherServiceconcept•(6)managementprojectsnovelweaknesses•Sincemostofthetraditionalvegetablesupplysystemforthefamilyunitoperations,sotheiroperatingcostslow,theprofitearnedcanbemadedirectlyintorevenue,andourstaff'swages,operatingcosts,equipmentmaintenance,taxes,etc.isaverylargeexpenses.Oursidemusthavealargermarketsharemaysurvive.opportunity•(1)MacroEnvironmentAnalysis•(2)policiesandregulationsthreat•(1)competitors•(2)MarketRiskthankyou!HRDEPTFanWenchaoIndustrialEconomics2009020205007Outline•Institutionalset-upandstaffing•Jobrequirementsandtreatment•Recruitmentanddismissal•Personneltraining•Reward&PenaltysystemsInstitutionalset-upandstaffing•Operatingdepartment:10+•ThePersonnelDepartment:2•TheFinanceDepartment:2•MarketingDepartment:2•TechnicalDepartment:2workprincipalsandpayment•Workinghoursofadministrativedepartmentis8;•Dressinworkinguniformswithcards;•Providefreeaccommodation.Thetotalincomeofthestaff•wehavemademulti-levelsandsoundpaymentsystem•basicpay+subsidy+bonus+welfareRecruitment•Collecttheinformationofvacantpositionsandrequiredqualitiesofeverydepartment;•weformulatetherecruitmentplans;•organizesomewrittenexaminationandprofessiontest;•organizeinterview;Dismissal•Whodon'tqualifyorneglecttheirduties;•Resignation;•Terminatethelaborcontractswhenitexpires;Stafftraining•Basictraining;•Skillstraining;•Integratedtrainingforroutinebusinessandmeetings.Rewardsystems•AttendanceRate100%;•ContributionRate;•JudgeofAnnual;•Outstandingdeeds;•Etc.Penaltysystems•Fine;•Warning;•Demerit;•Demote;•Dismissed.…•Thanksforlistening.Let'sgreet**from**departmenttoexplainusdetailsof**MarketingChenLeiEconomics2009020202002ContentsOurDepartmentSloganAdvertisingPromotionTheFutureofOurMarketThepositionofourdepartmentThetaskofourdepartmentisextendingourbusinesstoimproveourprofit.WewillputtheplanmadebytheCEOintopractice.Atthesametimewewillcarryoutaseriesofactivitiestoconsolidateexistedmarketandopennewmarket.[ImageInfo]!GoodqualityArrivalinonedayEasyorderingMoregiftsNobreakeverydayEatingwithnoworriesOurSlogan•OurSloganAdvertisingprocessAdvertisingisimportantforanycompany.Itcansupplytheconsumerswiththecompany‘simageandtheproducts’i