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万用英文商业书信第1页共105页ChapterIEstablishtheBusinessRelationship1.RequestingintroductiontoobtainbusinessDearMr.Jones:Wehavebeenexportingcordlessheadphoneformorethan12yearsandarenowdesirousofopeningconnectionwiththemostreliablefirminyourcountry.Weshallbeobligedtherefore,ifyouwillintroduceustoanycapableconcernsthatareinterestedincordlessheadphonebusiness.Asforourstandingandactivities,wearepermittedtomentionFirstCommercialBank,Taipei,asacreditreference.Anyinformationwithwhichyoumayfavouruswillbegreatlyappreciatedandweearnestforyourreply.Sincerely2.AskingforintroductionofapossibleagentDearSirs:Wewishtosellourautomaticcopyingmachineinyourcountry,andshouldliketobeputintouchwithacompanyorindividualwhowouldbewillingtorepresentus.OnourpartwecanofferuptoBrightcopymachineswithaninternational万用英文商业书信第2页共105页reputation,whichhavealreadybeensoldinmanycountriesinEurope.Therepresentativewearelookingforshouldbeexperiencedinthisfield,alreadydoingthebusinesswithbuyerofofficeequipment,andhavingcontactswithsuitableoutlet.Pleasekindlyintroduceustosomeofthemostreliableexporters.Welookforwardtohearingfromyouintheverynearfuture.Sincerely3.OfferingtheservicesofsellingagentDearSirs:WeunderstandthatcurrentlyyoudonothaveanagentinTaiwanandwewouldliketoofferourservicestoyou.Forthepast5years,wehavebeensellingvariousofdurablegoodstowholesalersandlargeretailersinallpartofTaiwan,andhavebuiltupaconsiderablenumberofwellestablishedconnectionsshowingexcellentbusinessresults.Wearenowhavingenoughcapabilitytoexpendoursales,andifyouwouldagreetograntusasasoleagency,wewilldevotefullattentiontoestablishyourproductsinTaiwanmarket.Wehaveenclosedcompanyprofiletogiveyouanideaofalistofserviceswecanprovide.万用英文商业书信第3页共105页Ifyouareinterestedinourproposal,wewillbepleasetoprovideourbankandtradereferences.Sincerelyyours,4.EstablishbusinessrelationswithacompanyrecommendedbyChamberofCommerceDearSirs:WehavecontactedwithyourChamberofCommerce,whorecommendedyouasapossibleagentforourproductsinyourcountry.WemanufacturetheBestbrandcalculatorsandwishtoextendsalesoverthewholeAmerican.Ourpocketcalculatorshavebeenhighlysuccessfulwherevertheyhavebeenintroduced,andweareconfidentthatyouwillbeabletobuildupagoodmarketinashorttime.Ourcatalogwiththefullrangeofourproductisenclosedandyouwillnoticethatweofferacommissionof20%onallorders.Pleaseadviseusifyouareinterestedinrepresentingusaswellasthevolumeofbusinessyoucandowhichwouldwarrantourgrantingyouasthesoleagencyinyourcountry.Sincerelyyours,万用英文商业书信第4页共105页5.ProposingtohavebusinessconnectionDearSirs:LastweekwehadaopportunitytoseeadisplayofyourproductsattheTaipeiInternationalTradeFair,andwearemostimpressedwiththeirqualityandlowprices.Wewouldverymuchliketoofferyouourservicesasatradingfirm.Wewouldalsoliketomentionthatwehaveexcellentconnectionsinthetradeandarefullexperiencedwiththeimportbusinessforthistypeofproduct.Inaddition,weoperateourownadvertisingagency,andwecanutilizethelatestmarketingproceduresquiteefficiently.YoucanbesureofincreasingyourturnoverconsiderablyifwehavetheopportunitytopromotesalesofyourproductsthroughoutTaiwaninthefuture.Welookforwardtoyourearlyreply.Sincerelyyours,6.AskingforareferenceDearSirs:Thankyouforyourorderofmy20forelectrictypewriterModelNo.NET-300.Asthisyourfirstorderwithusandyouhaveaskedtobeallow30daystoremit万用英文商业书信第5页共105页payment,wewouldappreciateditifyoucouldprovideuswithoneortwocreditreferences.Oncewehavecontactedthecreditreferenceyouhavesupplied,wewillimmediatelyprocessyourorderandsendyouaconfirmationletterthatithasbeenshipped.Welookforwardtowelcomingyouasamemberofsatisfiedcompanieswhohavebeenusingourproducts.Sincerelyyours,7.SellingproductsDearSirs:Asyournameandaddresswerelistedinbusinessweekly,wearewritingtoyouwithadesiretoopenaccountwithyou.WeareoneofCanadalargestexportersofbusinessmachines.Wehandleawiderangeofbusinessmachinesproduct.Thisproductsinclude:copymachines,faxmachines,answermachines,andtelephone,etc.WehaveencloseourcataloglistingthecompletedproductlineshandledbyourcompanyandlistofwholesalepriceIfyouhaveanyquestionorwouldliketodiscusspurchasingarrangements,pleasefeelfreetocontactme.万用英文商业书信第6页共105页Iwillbemorethanhappytoansweranyquestionswhichyoumayhave.Sincerelyyours,8.EstablishanexclusiveagencyagreementDearSirs:WehaveheardfromourofficeinTaipeithatyoumanufactureawiderangeofprinterandcopymachines,andthatyouarethinkingofexpendingintotheTaipeimarket.WeunderstandthatyoudonothaveanyagentinTaipeiatpresent,andforthisreasonwewouldliketoofferourservicetoyou.Wewouldliketosuggestabusinesstie-upbetweenuswithyourcompanyhandlingthemanufacturingandourcompanytakingcareofthemarketanddistribution.Wehaveenclosedourcompanyprofiletogiveyouanideaofalistofserviceswecanprovide.Wewillcontactyoubyphoneearlynextweektohearyouropiniononapossibletie-upbetweenourcompanies.Sincerelyyours,万用英文商业书信第7页共105页9.ReceivingtheestablishmentrelationsDearSir:ThankyouforyourletterofJune4offeringtoactasouragentoftheEuropeanregion.Weareveryinterestedinyourproposition.Infact,wehaveplannedtoexpendintoEuropeanregionforquitesometimeandwecertainlyhopet