://“AroundtheWorldin80Days”*free*for80days!Cathayinvitesitsfanstoplanan80-daytripacrosstheworld.Oneglobalwinnergetsunlimitedround-tripticketsfor80daysontheCathayPacificnetwork.!IncreasesCathay’svisibilityonFacebook.DrivesunparalleledawarenessaboutCathay’sworldwidenetworkofflights.Case-study2Etihad:“NextStopBollywood”’sloveforBollywoodanddance.!Thedancevideosaresubmittedforaroundofpublicvoting.OverallwinnergetsaUSD5000cashprizeandhaslunchwithKatrinaKaif.Afewothersgetattractiveprizes.Case-study3SouthwestAirlines:“FansFlyFree”“Fansflyfree”sweepstakeswasorganizedinDec2010.Fansgotthedetailsfromthe“bagsflyfree”page.!FanscameindrovestotheFacebookpagetoparticipate.Southwestnowhas1.3millionfansonFacebook!Case-study4TurkishAirlines:“FlyinComfort”:“FlyOne,FlyAll,FlyFree”!CebuPacificwillflyyouandyourfriendsfreeifyoucanget150friends(includingyourself)onaconfirmedflight.!Eachparticipantinvites149ofhisfriends!1=14910=1490100=14900!!Case-study6LANAirlines:“SouthAmericaisforLovers”!LANtargetedtheromanticsideofpeopleduringthe“loveseason”beforeValentine’sDay.VisibilityoftheirflightstoSouthAmericaincreased.Case-study7UnitedAirlines:“WinThreePerfectDays”“perfectdestination”UnitedinvitesitsfansonFacebooktocreatevideosdescribingtheir“perfect”three-daytrip.!Thewinner,chosenbythenumberof“likes”onhisvideowinsatriptohisdreamdestination.Case-study8HawaiianAirlines:“DiscoverSeoulGiveaway”:“FlymeHere”!ANA’sphotocontestonFacebookgivesfreeticketstothewinner.Fans“imagine”themselvesinacityinJapaninthephoto,whichisthenpubliclyvotedforbyotherfans.!SmartmovetoengagemorepeopleonFacebook.Currentlylessthan12,000fans.Case-study10FrontierAirlines:“WinterFunTriviaChallenge”!FrontierAirlinesinvitesitsFacebookfanstoshowofftheirknowledgeof“snowfacts”andwina$1000voucher.://