酒店定价策略（PPT29页）

LOGO酒店定价策略CompanyLogoContentsClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitleCompanyLogo酒店产品价格的概念酒店产品价格是指酒店消费者购买酒店产品所支付的货币量。成本税费利润CompanyLogo酒店产品价格的类别基本价格1优惠价格2合同价格3CompanyLogo酒店产品价格在酒店营销中的意义价格直接影响酒店经营目标的实现价格是酒店直接获取利润的重要手段价格是酒店获取竞争优势的重要手段价格是酒店产品形象和质量的代表价格是酒店市场细分及市场定位的依据价格的变动可引起酒店供求关系的变动CompanyLogo酒店产品价格制定的依据取决于酒店产哦经营者对酒店产品价值的评价，当这种评价以货币量来表现时，就称为供给价格。取决于酒店宾客对酒店产品价值的评价，当这种评价以货币量来表现时，就称为需求价格。CompanyLogo影响酒店定价的基本因素成本因素市场需求酒店产品政府管制的影响酒店定价目标市场竞争状况产品定价CompanyLogo酒店产品定价的原则有利于吸引与保持客源，并能扩大产品销售1使酒店获得最佳经济效益2酒店产品定价应有一定灵活性3CompanyLogo酒店定价目标利润导向定价目标1竞争导向的定价目标2以扩大市场占有率为定价目标3保持稳定为导向的定价目标4CompanyLogoDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.CompanyLogo成本因素固定成本1变动成本2机会成本3CompanyLogo利润导向定价目标追求利润最大化1、追求企业长期利润的最大化2、从企业的整体经济效益衡量以一定的投资收益率为定价目标以获取合理利润为定价目标CompanyLogo竞争导向的定价目标以稳定价格为定价目标以应付和避免竞争为定价目标CompanyLogoCycleDiagramTextTextTextTextTextCyclenameAddYourTextCompanyLogoDiagramTextTextTextAddYourTitleText•Text1•Text2•Text3•Text4•Text5AddYourTitleText•Text1•Text2•Text3•Text4•Text5TextTextCompanyLogoDiagramConceptAddYourTextTextTextTextTextTextTextCompanyLogoDiagramAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextCompanyLogoDiagramAddYourTitleAddYourTitleAddYourTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.CompanyLogoThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramTextTextTextCompanyLogoDiagramAddYourTitleTextTextTextTextCompanyLogoCycleDiagramConceptBECDAAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextCompanyLogoDiagram1ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.2ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.3ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.CompanyLogoDiagram2001200220032004CompanyLogoProgressDiagramPhase1Phase2Phase3CompanyLogoBlockDiagramTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTCompanyLogoTableTitleTitleTitleTitleTitleTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOXOXOCompanyLogoText1Text2Text3Text4Text53-DPieChartCompanyLogoBlockDiagramAddYourTextAddYourTextconceptConceptConceptConceptLOGOClicktoeditcompanyslogan.