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毕业设计（论文）I摘要客户资源管理(CRM)，是指企业通过政策、资源、结构和流程，基于信息技术获得并管理客户信息，它是改善企业与客户之间关系的新型管理机制，它实施于企业的市场营销、业务、服务与技术支持等与客户有关的领域，其目标是通过管理与客户间的互动，努力减少业务环节，降低业务成本，实现最终效果的提高。客户资源管理帮助企业在全球经济一体化的激烈市场竞争环境中，建立以市场、客户为中心的管理体系，有效管理企业与客户之间的关系，提高客户忠诚度，实现客户价值的最大化。从而提高企业的核心竞争力。本文论述了客户资源管理的基本思想，对它的基本含义、发展史、背景、市场等方面作了一个概述，并且讨论了其中的客户忠诚度的基本概念；论述了客户资源管理信息系统的设计思想，主要实现功能及数据库的结构。系统是使用基于.NETFramework(.NET框架)的ASP.NET为开发工具，C#为主要设计语言，采用B/S结构，将超文本标记语言（HTML）和简单的Jscript语言相融合开发而成。在数据存取上，使用ADO.NET数据存取技术来实现对SQL数据库的操作。关键词：ASP.NETB/S结构客户资源管理系统SQLSERVER数据库毕业设计（论文）IIABSTRACTCustomerResourceManagement(CRM)isanenterprisethroughpolicy,resources,structuresandprocesseswerebasedoninformationtechnologyandmanagecustomerinformation,itistoimprovetherelationshipbetweenbusinessesandcustomersanewmanagementmechanism,whichimplementedinbusinessmarketing,operationandservicewithtechnicalsupport,customerrelatedfield,anditsgoalistomanageinteractionswithcustomers,effortstoreducebusinesslinks,andloweroperationalcostsandachievetheultimateeffectofimproving.CustomerResourceManagementtohelpenterprisesinthefierceglobalmarketcompetition,economicintegration,theenvironment,establishamarket,customer-focusedmanagementsystem,effectivemanagement,businessandcustomerrelationships,Improvecustomerloyalty,maximizevaluetocustomers.Toenhancethecorecompetitivenessofenterprises.Thisarticlediscussesthebasicideaofcustomerresourcemanagement,itsbasicmeaning,history,background,gaveanoverviewofthemarketandsoon,anddiscussedoneofthebasicconceptsofcustomerloyalty;discussescustomerresourcemanagementinformationsystemthinking,mainfunctionandstructureofthedatabase.System-based.NETFramework(.NETframework)todeveloptoolsforASP.NET,C#asthemainlanguage,withB/Sstructure,HypertextMarkupLanguage(HTML)andasimpleJscriptlanguagedevelopedwiththeintegrationof.Indataaccess,useADO.NETdataaccesstechnologytoachievetheSQLdatabaseoperation.Keywords:ASP.NETB/Sstructure,customerresourcemanagementsystemSQLSERVERDatabase毕业设计（论文）III目录1绪论..........................................................................11.1客户资源管理系统（CRM）的研究背景...........................................11.2国内外发展趋势..............................................................11.3本文的主要研究工作..........................................................32．可行性研究...................................................................42.3经济可行....................................................................63．需求分析.....................................................................73.1任务概述....................................................................73.1.1目标....................................................................73.1.2假定和约束..............................................................83.2需求规定....................................................................83.2.1对功能的规定...........................................................83.2.2对性能的规定...........................................................83.2.3灵活性:.................................................................83.2.4输人输出要求............................................................83.2.5数据管理能力要求........................................................93.2.6故障处理要求............................................................93.2.7其他专门要求............................................................93.3运行环境规定................................................................93.3.1设备....................................................................93.3.2支持软件...............................................................104概要设计.....................................................................114.1功能结构...................................................................114.1.1各模块功能结构图......................................................114.1.2各个模块优先级别......................................................124.2数据库数据结构设计.........................................................124.2.1产品管理模块...........................................................134.2.2员工管理模块...........................................................144.2.3客户模块...............................................................165详细设计...................................................................195.1员工信息管理设计说明......................................................195.2仓库产品管理设计说明.......................................................215.3产品销售管理设计说明.......................................................235.4产品进货管理设计说明.......................................................255.5商业活动管理设计说明.......................................................265.6会议管理设计说明...........................................................275.7拜访日程管理设计说明.......................................................28毕业设计（论文）IV5.8客户基本信息管理设计说明...................................................295.9客户管理设计说明...........................................................315.10合同管理设计说明..........................................................335.11部门管理设计说明..........................................................355.12条款集合设计说明..........................................................366系统测试与维护.....