facebook上的品牌策略.

15learningsfromthetop50brandsinFacebook#1.Morewarmth.LessSpamUsershatetheirwallsbeingfilledupbyrepeatedpostsfromthepage.TheresaclearlinebetweenUpdatesandSpam#2.FanslikefreestuffOkyoudon’thavetobeSantaClaus.Butmaybetheonepushittakesforsomeonetobeyourfanoveryourcompetitoristogivehimorheratshirt.His20friendsseehimwearingthatt-shirt.Thinkaboutit.#3.ItsanotherwebsiteThesooneryourealizeit,thesooneryou’llfindoutthatthelongtailisntsolong#4.InvitethemtoyourworldStreamlive,postpicturesofeventsandtheoffice,freeinvites..Howeveryouwanttodoit,invitethemtoyourworldwithexclusivecontent.ImagineyourselftobeWillyWonka,andyourfanswithgoldentickets.#5.Youmaybeyourfanssuperstar.MakehimyoursYouknowwhyfanscarrycamerasandautographbooks?Theywanttomaketheirstarslifepartoftheirs.Showcasesuchfansonyourfanpageandyou’llbelovedforit.IfyoureaBeatle,theymightevenscreamandgounconscious#6.Showyoucare.YourfanwilltooIfyourintentionisnoble,there'snothingwronginlettingyourfansthinksoaswell.GivingbackthroughCSRusingyourfanpageisnotblowingyourowntrumpet.Itslettingthefansblowitalong…yougetmydrift.#7.Facebookadsarealwaysugly,SoyouwontbehatedforitFacebookadsarentintrusive,They'repushedtoanobscurecornerandtheylookjustplainbadnomatterhowbigassyourbrandis.Soitdoesn’thurttakingthemouttopromoteyourpagewithinFacebook#8.Fanpagesshouldn’tbecontrolled.FansareallowedtogocrazyYourfansaremoreresponsibleasacollectivegroupaboutyourbrandthanyoumaybe.Soitsoktoletthemrunit.Theresnothingmorecoolthanlettingafanbeapartofthemaintenanceofyourfanpage#9.Don’tshutdownreplicatesActuallyyoushouldsinceitsbetterhavingjustonepagewhichallfanscouldbeapartof.Butdon’t‘shutthemdown’Invitetheiradminstorunyourpageinstead.Theywereniceenoughtohavebuiltoneforyou,soyoubetterbenice.#10.Iftheycomplain,don’thugthemamonthlaterSeethat’sjustweird.IFtheyhaveagripe,talktotheminstantly.Youwantafanpissedoffforoveraweekorjustaday?#11.YourfansarethebestresearchteamyouhaveTheyknowyourbrandinsideout.Atleastsomeofthemwould,sotaketheirwordforitandgetitoutofthem.Buildthefanpagetogether,betteryourproductsorevendiscussyournextad.#12.Yourfanswontbuy.NotunlessyoumakethemfeelspecialTheytooktheeffortofbeingyourfanandseeingyourupdatesandyoustillsellthema2buckburgerfor2bucks?Forshame..#13.Yourfansareyourarmy.FightwarswiththemNonotlawsuits.Butthere'snothingwronginhavingabitoffunwithyourcompetitionorevenbetterwhenthey'renotyourcompetition.Ifyoudon’tbelievemeaskCNNorYoutube#14.AgoodappadayisbetterthanadvertisinganyotherdayAnappdesignedthatleadspeopletoyourfanpagehasbetterCPM,CPCandLILBOBEEPthanabanner#15.Alwayshavelearningsthatnumbertoamultipleof5Cositsoundsbetterthan14learningsor16learnings.#[e-mail]