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GROUP2LenovoLenovoBriefIntroduction•Itwasbuiltin1984byLiuChuanzhiand10computertechnicianwith2millionyuaninBeijing.•ItwasnamedLegendfirstly.•In1994,Legend'ssuccessfulIPO(Initialpublicofferings首次公开募股）intheHongKongStockExchange.•In2004，theychangedthelogo“legend”to“lenovo”.“le”isfromlegendand“novo”isfromLatin，whichmeansnewandcreativity.•In2005，LenovopurchasedIBM.•TodayLenovohasbecomethebiggestmanufacturerinChinaandthethirdbiggestmanufacturerintheword.KeysToSuccess•Creativity•Successfulpromotionsuchasadvertisement•Fastservice•DifferentpricesanddifferentlevelsLenovoProducts•Laptops&netbooksZ370LenovoProduct•Desttops&all—in—onesthinkcentreCompetitor•GlobalmarketHPDELLACER•ChinamarketASUSHaierHiseeLenovoProduct•TabletsA1-07Competitor•iPadLenovoProduct•MobilephoneC101Competitor•iPhone、Nokia、Samsung、BBK、SonyEricssonandsoon.Marketingstrategy•ProtectthemarketofChina、keyaccountandmaturemarket•Attacktheconsumermarketandemergingmarket（Thisisthemostdifficultquestionforit）TheLenovoWay•Planweplanbeforetheypledge想清楚再承诺•Performweperformastheypromise承诺就要兑现•prioritizeweprioritizecompanyfist公司利益至上•practicewepracticeimprovingeveryday每一年每一天我们都在进步•Wedowhatwesay.Weownwhatwedo.说到做到,尽心尽力.Lenovoneedto…•Creatmoreproduct•Keephighqualityservice•EstablishagoodimageintheglobalmarkettochangtheviewthatthetechnologyproductsmadeinChinaisjustsoso.THANKYOU!