国际企业管理(英文1)(精)

MANAGEMENTOFINTERNATIONALENTERPRISE●Theformanddevelopmentofinternationalenterprise●Managementenvironmentandmulti-culturemanagementofinternationalenterprise●Strategymanagementofinternationalenterprise●Marketingmanagementofinternationalenterprise●Foreigndirectinvestmentofinternationalenterprise●ProductionManagementandTechnologyTransferofInternationalEnterpriseChapter1Theformanddevelopmentofinternationalenterprise●Theinternationalizationtrendofworldeconomy●Theinternationalizationofenterpriseoperation●Enterpriseinternationalization●SignificationandbasiccharacterofinternationalenterpriseSection1theinternationalizationtrendofworldeconomy一．Worldeconomyinternationalizationandits’development（一）productinternationalizationphase：1860s-----------1960s（二）capitalinternationalizationphase：1970s------------20century（三）productioninternationalizationphase：afterthesecondworldwar二．Theinternationalizationtrendofworldeconomy1.GlobalizationThreeligamentcontactworldeconomy：●Internationalcommercialactivity●Multinationalcompany●Internationalpactandorganization2．Worldeconomycollectivization、areatrendTwomaintideofworldeconomyintegration：●Companyintegration●Areaintegration3．EconomicpolicyhasmoreandmoreeffectonworldeconomySection2Theinternationalizationofenterpriseoperation一、Theinternationalizationofenterpriseoperation二、Twoangleofviewofinternationalization●Innerangleofview：●Extroversionangleofview三、Threephaseofoperationinternationalization●Earlyphaseofmultinationaloperation：Themaintaskistostudy●Thephaseofpenetrationinlocalmarket：Themaintaskistodevelop●Thephaseofglobaloptimization：Optimizeinworldrange四、Thegradualismofoperationinternationalization●Thegeographyorderofenterprisemarketextend：localmarket-----areamarket----nationalmarket-----abroadneighbormarket-----globalmarket●Theevolvementofenterprisemultinationaloperation●ThereasonofgradualismSection3Enterpriseinternationalization一、Theinternationalizationofoperationandtheinternationalizationofenterprise二、Significationofenterpriseinternationalization三、Thetrendofenterpriseinternationalization●Multinationalcompanyhasbeenmainforceboostworldeconomyintegration●Internationalizationlevelisveryhighindevelopedcountry●Developingcountryaccelerateenterpriseinternationalization四．ThenecessityandstringencyofChineseenterpriseinternationalizationSection4Significationandbasiccharacterofinternationalenterprise一．SignificationMainstandard:●Operationrange●Structure●Achievement●Behaviorcharacter二.thebasiccharacterofinternationalenterprise●Bigscale，competitive●Globalstrategy●Intricateenviromentandbigrisk●Controlmintcapitalwithalittlecapital三．Thestyleofinternationalenterprise●Parentcompany；subsidiary；filiale●level；vertical；mix●nationfocus；multi-focus；globalfocus；areafocusChapter2managementenvironmentandmulti-culturemanagementofinternationalenterpriseSection1managementenvironmentofinternationalenterprise一、Signification二、Thestructureofenterprisemanagementenvironment1、Maro-environment●Characterandtrendofcurrentinternationaleconomicdevelopment●Internationalfinancialenvironment●Internationalorganization2.Middlemanagementenvironment●Scienceandtechnologyenvironment●Politicalenvironment●Lawenvironment●Natureenvironment●Economicenvironment●Socialculturalenvironment3.Micro-environment（1）Supplier（2）Franchiser(3)Consumer(4)Competitor(5)Public三、Thecharacterofinternationalenterprisemanagementenvironment（1）Micro-environment（2）Supplier（3）Franchiser（4）Consumer（5）Competitor（6）PublicSection2Politicalenvironmentandavoidingpoliticalrisk一、Theconstituteofpoliticalenvironment1.Politicalsystem2.Nationsecurityandpoliticalstability3.Governmentencouragingpolicyforforeigncapital●Reducecustom●Reducerevenue●Provideestablishment●Provideservice●Allowanceandsubsidy●Monopolyright4.Governmentlimitedpolicyforforeigncapital●Employmentandmanagementpolicyofamphitryo●Sharerightpolicyofamphitryon●Territorysatisfactionpolicy●Foreigntradebalancepolicy●Trainingpolicy●Researchanddevelopmentpolicy●Incomedistributionpolicy●Nationsecuritypolicy二、Politicalrisk1.Signification2.Themaincontentofpoliticalrisk●Theriskofnationalization●Theriskofwar●TheriskofCoup,riotandrevolution3.Affectivefactor(1)Enterpriseexternalfactor：●Therelationshipbetweencountryofenterpriseandamphitryon●Productandindustry●Operationscaleandaddress●Visibilityofcompany●Politicalsituationofamphitryon(2)Enterpriseinnerfactor●Enterprisebehavior●Contributionofenterpriseforamphitryon●Localizationofoperation●Dependenceofsubsidiaryforparentcompany4.Themainapproachavoidingpoliticalrisk●Gettheguaranteeofamphitryoninadvance●Augmenttheinvestmentrateoflocalgovernmentorenterprise●Dispersetheinvestmenttodifferentcountry●Employlocalpersonlargely●Augmentexportrate●Controlkeytechnology●Augmenttherateofloanfromamphitryon●AugmentthepurchaseofrawmaterialandaccessoryinamphitryonSection3Cultureenvironmentandculturaldifference一、Signification二、TheinscapeofcultureLanguageEducationReligionSocialorganizationAestheticsconceptCustomValueconcept三、Theculturaldifferencebetweencountry1.Powerdistance2.Avoidforuncertainty3.Individual