电子商务概论PPT_ch01

ELEVENTHEDITIONELECTRONICCOMMERCEGARYP.SCHNEIDER1©CengageLearning2015电子商务概论张昕瑞管理学院上海理工大学2ELEVENTHEDITIONELECTRONICCOMMERCEGARYP.SCHNEIDER2017-09-193IntroductiontoElectronicCommerce2017-09-264SellingontheWeb12017-10-035国庆假期2017-10-106SellingontheWeb22017-10-177MarketingontheWeb12017-10-248MarketingontheWeb22017-10-319Business-to-BusinessActivities:ImprovingEfficiencyandReducingCosts1ELEVENTHEDITIONELECTRONICCOMMERCEGARYP.SCHNEIDER2017-11-0710Business-to-BusinessActivities:ImprovingEfficiencyandReducingCosts22017-11-1411SocialNetworking,MobileCommerce,andOnlineAuctions2017-11-2112PlanningforElectronicCommerce2017-11-2813CaseStudy2017-12-0514TheEnvironmentofElectronicCommerce:Legal,Ethical,andTaxIssues2017-12-1215ElectronicCommerceSecurity2017-12-1916PaymentSystemsforElectronicCommerce2017-12-2617GroupPresentation2018-01-0218Test课程要求•上课要求：课前请假、避免迟到早退•随机点名三次缺勤，课程无成绩•课程评分标准：平时20%；小组作业及演讲40%；考试40%；•其中：小组作业（内容40%、效果40%、PPT或多媒体20%）•小组构成：4~6人一组Discussion•Whatise-commerce/business?•Whate-commerce/businesscompanydoyouknow?What’sthecorebusinessofthiscompany?•Whypeoplechoosetodobusinessonline?•What’sthetrendofe-commerce/business?•……1-7ELEVENTHEDITIONELECTRONICCOMMERCEGARYP.SCHNEIDERIntroductiontoElectronicCommerceChapter18©CengageLearning2015LearningObjectivesInthischapter,youwilllearnabout:•Whatelectroniccommerceisandhowithasevolved•Whycompaniesconcentrateonrevenuemodelsandtheanalysisofbusinessprocessesinsteadofbusinessmodelswhentheyundertakeelectroniccommerceinitiatives•Howeconomicforceshavecreatedabusinessenvironmentthatisfosteringthecontinuedgrowthofelectroniccommerce©CengageLearning201599LearningObjectives(cont’d.)•HowbusinessesusevaluechainsandSWOTanalysistoidentifyelectroniccommerceopportunities•Theinternationalnatureofelectroniccommerceandthechallengesthatariseinengaginginelectroniccommerceonaglobalscale©CengageLearning20151010Introduction•Late1990s:fewcompaniesdoingbuyingorsellingonline–Amazon,EBayestablishingfootholds•1998:Googlesearchengineestablished–ProvidedmorerelevantsearchresultsthanexistingsearchengineWebsites–Sellsadvertisingbasedonakeywordbiddingmodel–Oneofmostsuccessfulonlinecompaniestoday©CengageLearning201511TheEvolutionofElectronicCommerce•Electroniccommercehistory–Rapidgrowthfrommid-1990sto2000–“Dot-comboom”followedby“dot-combust”–2000to2003:overlygloomynewsreports–2003:signsofnewlife•Salesandprofitgrowthreturn•Electroniccommercegrowingatarapidpace•Electroniccommercebecomespartofgeneraleconomy©CengageLearning20151212TheEvolutionofElectronicCommerce•Electroniccommercehistory(cont’d.)–2008generalrecession•Electroniccommercehurtlessthanmostofeconomy–From2003tothepresent•Electroniccommerceexpandedmoreingoodtimesandcontractedlessinbadtimes©CengageLearning20151313ElectronicCommerceandElectronicBusiness•Electroniccommerce–ShoppingontheWeb–Businessestradingwithotherbusinesses–Internalcompanyprocesses–Broaderterm:electronicbusiness(e-business)–IncludesallbusinessactivitiesusingInternettechnologies•InternetandWorldWideWeb(Web)•Wirelesstransmissionsonmobiletelephonenetworks•Dot-com(puredot-com)–Businessesoperatingonlyonline©CengageLearning20151414CategoriesofElectronicCommerce•Business-to-consumer(B2C)–ConsumershoppingontheWeb•Business-to-business(B2B):e-procurement–TransactionsconductedbetweenWebbusinesses–Supplymanagement(procurement)departments•Negotiatepurchasetransactionswithsuppliers•Businessprocesses–UseofInternettechnologieswithinthebusiness1515©CengageLearning2015CategoriesofElectronicCommerce(cont’d.)•Businessactivity–Taskperformedbyaworkerinthecourseofdoinghisorherjob–Mayormaynotberelatedtoatransaction•Transaction–Exchangeofvalue–Purchase,sale,orconversionofrawmaterialsintofinishedproduct–Involvesatleastonebusinessactivity©CengageLearning201516CategoriesofElectronicCommerce(cont’d.)•Businessprocesses–Groupoflogical,related,sequentialactivitiesandtransactions•Webhelpingpeopleworkmoreeffectively–Telecommuting(telework)©CengageLearning201517RelativeSizeofElectronicCommerceElements•RoughapproximationshowninFigure1-1•Dollarvolumeandnumberoftransactions–B2BmuchgreaterthanB2C•Numberoftransactions–SupportingbusinessprocessesgreaterthanB2CandB2Bcombined©CengageLearning201518©CengageLearning201519FIGURE1-1Elementsofelectroniccommerce©CengageLearning2015RelativeSizeofElectronicCommerceElements(cont’d.)•Consumer-to-consumer(C2C)–Individualsbuyingandsellingamongthemselves•Webauctionsite–C2CsalesincludedinB2Ccategory•Selleractsasabusiness(fortransactionpurposes)•Business-to-government(B2G)–Businesstransactionswithgovernmentagencies•Payingtaxes,filingrequiredreports–B2GtransactionsincludedinB2Bdiscussions©CengageLearning20152020©CengageLearning201521FIGURE1-2Electroniccommercecategories©CengageLearning2015TheDevelopmentandGrowthofElectronicCommerce•Peopleengagingincommerce:–Adoptavailabletoolsandtechnologies•Internet–Changedwaypeoplebuy,sell,hire,andorganizebusinessactivities•Morerapidlythananyothertechnology•ElectronicFundsTransfers(EFTs)–Wiretransfers–Electronictransmissionsofaccountexchangeinformation•Usespr