商务英语商业计划书答辩

ArgoFemaleCustom-tailorStoreGROUPARGOcontentsRisks&ExitStrategyMarketingPlanMarketSurveyProducts&ServicesBriefintroductionBriefintroductiontothecompanyCompanyName：ArgoFemaleCustom-tailorStoreLocation:ArgoFemaleCustom-tailorStoreislocatedinNanjing,atXinjiekoustreetNatureOfTheCompany:partnershipsIndustrialCategory:custom-tailorTargetConsumers:womenofallagesOurstoremaybelike...Products&ServicesDISSCUSSDESIGNSEWDisscusswithourcustomers,askfortheirdemandsandgivethemsomeideas.doclothingdesignandshowthemthedesigndrawing.Modifythem.Sewclothingaccordingtothedrawings,letcustomerstrythem.Additionalservices:hairstyling,adornarticlecollocation,evenacompletesetofmodelingdesignUltimategoal:beingainternationalfamousbrand.MarketSurveyWedoquestionnairesurveyandanalysisdataseriously.1.SWOTAnalysis1）Strengths:unique,teamwork,passionofstartingabusiness,goodservices.2）Weaknesses:capitaldifficulties,lowawareness,thetimeofproductioncycleislong.3）Opportunities:marketdemands4）Threats:highcost,otherclothingstoresmaysqueezeusMarketingPlan2.PriceStrategy1)Differenttypesofclothinghavedifferentpriceranges.2)Penetrationpricingmaybeused.3)Butourpurposeislowpriceandhighquality.3.MarketPatterns1)Officeladystyle2)Dailylifestyle3)Partystyle4.MarketingStrategy1)Principle:Wedotailormadeforcustomerswithuniquestylebutgoodprice.2)Salespromotion①Rebates:Dosomespecialdiscounts.Ifyourconsumptionreachacertainlevel,wewilldiscountaccordingly.②Premiums:Wewillgiveaminiclothingphone-strampwhoseshapeliketheclothingyoubyeinourstoreasagift.③Coupons:Wewillholdsomeactivitiestogiveoutsomecouponsindifferentplatformlikemicro-blogs.5.CustomerRelationshipManagement1)UseCRMproducts2)Setupmembershipcardsystem6.Advertising1)PrintsAdvertisements2)TVAdvertisements3)WebAdvertisements---electronicmagazine7.Publicity1)word-of-mouthpromotion2)micro-blog3)fashionmagazine4)activities.Risks1)Business’srisk:Notallpeopleneedsomeonetohelpthemdesigntheclothesandwaitlongtimetogetit.2)Riskydeal:Whendealingwithfirms,customersbycrash,wecan’tpromiseeverydealisbelievable.3)Riskyproject:Newitemsorthestylewedevelopedareunwelcome.whendesigningorsewing,someunintentionalerrorsmaycauseourprojectmiscarried4)Riskystrategy:thecommunicationbetweenourdesignersandcustomersExitStrategy1.SellyoursharesWhenapartnerisreadytoretireorquit,heorshecansellhisorherequitytotheexistingpartners,ortoanewemployeewhoiseligibleforpartnership.Theyleavethefirmcleanly,plustheygaintheearningsfromthesale.2.AcquisitionOthercompaniesmightwanttoacquireourbusinessandkeepitsvalueforthemselves.3.MergerAmergeriswhentwocompaniesgettogether,establishavalueoneachcompany,andthencombinethetwotoformonebiggercompany.4.IPOWecanalsosellourcompanyviathestockmarketinaninitialpublicofferingorIPO.Thegoodnewsisthatwestandthechancetogetthebiggestdollarpayoutofanyexitstrategy.ThebadnewsisthatitisveryexpensivetoobtainanIPO,andwecaneasilyspendhalf-a-milliondollarsonattorneyandaccountantfees.5.LiquidationIfwedon'thaveanydebts,wecanalsoachieveliquiditybyshuttingdownourbusinessandsellingtheassetsthatwehave.