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U2ActivationActivation_main23133DoYouKnowTheseSites?WordMeaningGuessThemeoftheUnitActivationActivation_1.1MaYunisthinkingaboutthese.Whataboutyou?Internete-businessconsumerismtaobaocommunicationinformationvirtualgoodspaypalActivationActivation_1.2BoomTrafficPortfolioWhimDoyouknowthesewords?Guesstheirmeaningsthroughthecorrespondingpictures.ActivationActivation_1.3Doyouknowthesewebsites?Howcanyoumakeuseofthem?ActivationActivation_1.4Buzzlogicisanonlineadvertiser.Buzzmeanswhatpeopleareexcitedlytalkingabout.ObviouslyBuzzlogicaimstofindlogicinpeople'sonlineconversations,trackpopulartopics,helpitsclientsmakeadvertisementsandinfluencepotentialconsumers'buyingbehavior.ActivationActivation_1.5Theinternetcanberegardedasthethickestandanever-growingbookthatyoucaneverlayyourhandon.Finditreallyahassletoorganizeandmemorizewhatyoureadonline?deliciousisoneofyourhandiesttools.Itisansocialbookmarkingservicewhichmakesyouronlinereadingexperiencetastyanddelicious.ActivationActivation_1.6Sure,Salesforceistoboostyoursales,butwhatisthecloudinthelogofor?SalesforceoffersCRM(CustomerRelationshipManagement)solutions.However,itdoesnotprovideyouwithanexpensiveandmysterioussoftwareandkeeppesteringyoutoupdateandmaintainit.Allisdoneonline.Thisistheso-calledcloudservice.DetailedReadingTextI_warmup1Warm-upBackgroundTheInternetisrapidlyevolvingfromachannelforcontentdistributiontoaplatformforactivity—collaboration,publishing,sharingandinnovation.Ithascurrentlyundergoneacomprehensivesoftwareupgrade,representingseveralinitiativescollectivelyknownasWeb2.0.…SimplicityandconveniencearedrivingtherapidadoptionofWeb2.0.In2005IstartedreadingtheblogoftheCEOofSunMicrosystems,JonathanSchwartz.Atthattimehesaid,Simplicitychangestheworld.Convenienceisaforcemultiplier.KathleenGilroyTEXTITextI_warmup2DetailedReadingWarm-upBackgroundQuestionsforDiscussion:1.WhatdoyouthinktheInternetbringstohumankind:convenienceortrouble?Why?2.HaveyoueverheardofWeb2.0?Whatarethemainfeaturesofit?IthinktheInternetbringsmoretrouble.Iusedtofillonlyapaperformtofinishregistration.Now,Ihavetofilltwoforms,oneonline,oneinpaper.Web2.0isdescribedasthesecondgenerationoftheInternet.Itfeaturesinformationsharing,user-centereddesignandcollaborationonline.TEXTITextI_warmup3DetailedReadingWarm-upBackground3.Doyouknowanyotherexpressionstorepresentdifferentversionsofawebsite,asoftwareoraservice?Themostcommonlyseenrepresentationofversionsisnumber,forexample:Web2.0,KMPlayer2.9.4.1435,etc.However,thereareotherexpressions,likeGforgenerationin3GandBetafortrialversioninGoogleChrome(BETA).Therearetonsofsuchjargonstorepresentthedifferentversionsofsoftwareandwebsites.Youmayexplorethemyourselfonline.TEXTITextI_BG_mainDetailedReadingWarm-upBackground231WhatIsGoogleAdWords?AbouttheAuthorTEXTITextI_BG_1DetailedReadingWarm-upBackgroundAbouttheAuthor—DeniseJ.DeveauDeniseJ.DeveauisanestablishedfreelancewriterintheNorthAmericanbusinessandtechnologysectors.Shehasmorethantwodecadesofcommunicationsexperience,soshecouldcapablyhandleawidevarietyofwriting,researchandpublicationworkinsuchfieldsashightechnology,finance,retail,education,industrial,andconsumerism.Herarticlescouldbefrequentlyseeninnewspapers,magazines,corporatebrochures,pressreleasesandnewsletters.TEXTITextI_BG_2.1DetailedReadingWarm-upBackgroundWhatisGoogleAdWords?WithGoogleAdWords,youcancreateandrunadsforyourbusiness,quicklyandsimply.RunyouradsonGoogleanditsadvertisingnetwork—nomatterwhatyourbudget,you'llonlypaywhenpeopleclickyourads.AdWordsadsaredisplayedalongwithsearchresultswhensomeonesearchesGoogleusingoneofyourkeywords.AdsappearunderSponsoredlinksinthesidecolumnofasearchpage.Thatway,you'llbeadvertisingtoanaudiencethat'salreadyinterestedinyourbusiness.DoyouknowanythingaboutGoogleAdWords?Whatisitandhowcanyoubenefitfromit?TEXTITextI_BG_2.2DetailedReadingWarm-upBackgroundThisiswhereyouradsappear.TEXTIMakeyourads→Addkeywords→YourAdsappearbesidethekeywordsearchresults→PotentialconsumersclickyouradsTextI_BG_3.1DetailedReadingWarm-upBackgroundTEXTITolaunchGoogleAdWordsservice,youhavetopayanactivationfeeofonly￥50.00.Furthermore,everyclickonyouradcostsyou￥0.08(asof2010).Thepricesoundsacceptable,right?TextI_DR_1DetailedReadingWarm-upBackgroundTEXTIWhereThere'saWeb,There'saWay:ABusinessGuidetoGettingSocialDeniseJ.DeveauKathleenGilroy,cofounderofSwiftMediaNetworksinBoston,eats,livesandbreathesWeb2.0.NotonlyisherlatestbusinessventurefocusedonWeb2.0servicesforconferences,butshe'salsousedjustabouteveryWeb-basedtoolthereistorunherownvariousstartups.Withfivefull-timestaffmembers,shehasbecomeawell-seasoneduserofblogs,wikis,collaborationtoolsandjustaboutanyotherfreeorlow-costserviceshecanmakeuseof.TextI_DR_2DetailedReadingWarm-upBackgroundTEXTIWhat'sinterestingaboutWeb2.0isthatitgivesyouaccesstomarketsasmall-businessownercouldn'tnormallyreach,GilroytoldtheE-CommerceTimes.Rightnow,herapplicationportfolioincludes:•AwikitocoordinateeffortsbetweenprogrammersinBoston,IdahoandtheUkraine;•Basecamp,aWeb-basedprojectmanagementtools(aboutUS$40amonth);•Highrisetotrackcontactsandactivi