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Whatisadvertisement？马桶，如此坚硬Justdoit.只管去做。（耐克运动鞋）CommercialadvertisementsObeyyourthirst．服从你的渴望。（雪碧）越简短易记越好。广告用语特点：entertaining给人娱乐的informative提供有益信息的persuasive有说服力的costly昂贵的deceitful欺诈的instructive有教育意义的interesting有趣的Attractive有吸引的MethodsofadvertisingTV/radio/cinema/magazine/newspapers/Billboard广告牌nearmainroads/mailsorgifts/balloon/flysheet传单AdvertisingCanyoufind……？ifbymeansof…areusedtobring…toandsoonagreatdealofitissaidthat…moreorlessplayanimportantroleininfactmakesureifbymeansof…areusedtobring…toandsoonagreatdealofitissaidthat…moreorlessplayanimportantroleininfactmakesurebe被用于…如果引起通过…的途径等等许多、大量据说..或多或少在…中起重要作用事实上确定Task1:Readingparagraph1.Whatareadvertisements?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.animportantwayofpromotion一种重要的促销方式commercialbusiness商品交易/商业贸易areusedtosend被用于发送thepublic公众beusedtodo.被用于，表示被动。Computercanbeusedtodomanythings.知识拓展usedtodosth过去常常做beusedtodoing习惯于做某事Heusedtoplayfootballwithhisfriends.Mymotherisusedtolivinginthecountry.Task2Readingparagraph2Youpaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturaday”.为什么是ing?fashionshow时装表演onthebackof在…背上walk+animal遛…/牵着、赶着…advertisingpromotion广告促销saying做宾补，表示宾语进行的动作，具有主动、进行的含义。comingto…做定语，ing短语做名词及其短语的后置定语。Task3Readingparagraph3讨论（Discussion）：第三段是一个长句，如何断句分析？•Learnsomeusefulexpressions•bring…to引起，使成为•bring…totheattentionof….使…引起…的注意•potential潜在的/current当前的•bymeansof通过，借助于•brochure小册子flyer传单•mail邮件poster海报•Internetcommercials互联网商业广告•andsoon等等Task4：Readingparagraph4.Completethefollowingstatementsafterreading1.Brochurescancontain_________________informationif________________.2.Mostadultsreadnewspapers,soputtingadsinnewspapersis_______________________.agreatdealofdesignedwellacommonwayofadvertisingcontain包含，容纳Thepillcontainsvitamins.Thejarcontainstenglassesofwater.agreatdealof许多，大量。后接不可数名词。Hehasgivenmeagreatdealofhelp.Theyspent_______moneyonthenewhospital.A.agreatdealB.agreatdealofC.agreatmanyD.alargenumberofBTask5：Readingparagraph5.Whataretheadvantagesofpostersandradioads?bepowerfulin…在…方面有力度appearnewtosb.使人耳目一新passers-by路人Amajoradvantageofradioannouncementisthattheyareusually…这里的that可以省略吗？Task6：Readingparagraph6.FindtheusefulexpressionsandgetthemeaningTVcommercialsItissaidthat…moreorlesschange…attitudestoward….playanimportantrolein…电视商业广告据说或多多少改变对…态度在…中起重要作用Task7：Readingparagraph7.Whatisthemainideaofthe7thparagraph?Itisknownthat…众所周知falseinformation虚假的信息misleadsbtodosth.误导某人做某事Whattheywantisjusttodo…他们想让我们去做的就是…paymoremoney付更多的钱Itisnecessarythat…很有必要…makesure确信Someadsgivefalseinformationtomisleadconsumers.Itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.1.FinishreadingcomprehensionandlanguageStudyI1.22.Finishtherelatedexercisesonyourworkbook.Theend!I.LanguageStudy(P811.)1)Thismuseumwillbeopentothe___________nextweek.2)Readingpracticehasaverygood____________onourEnglishstudy.3)Thedoorsinthisbuildingwill______________white.4)Thispopstar______________ontelevisioneverySunday.publiceffectbepaintedappears5)________youare,youmustdoyourbest.6)She________awhitesilkskirtfortheparty.7)Weshouldpaymore_____________tothenewwordsinthetextbook.8)Thenewclassroombuildingwhich_________byayoungengineeristhehighestbuildingonthecampus.Whereverselectedattentionwasdesigned2.(P81)１）或多或少２）起重要作用３）借助于４）大量的５）实际上６）确认，保证moreorlessplayanimportantrolebymeansofagreatdealofinfactmakesure