尼尔森--XXXX中国饮料市场数据

2010TakasagoInternationalCorporationAllRightsReserved.ChinaChinaBeverageBeverageMarketMarket20092009--20102010April,2010ShanghaiTakasago-UnionFR&FLCo.,Ltd.2010TakasagoInternationalCorporationAllRightsReserved.2010TakasagoInternationalCorporationAllRightsReserved.TOPICSTOPICSÎMarketOverviewÎNewLaunch&Trends•RTDTea•JuiceDrink•CarbonatedDrinks•RTDCoffee2010TakasagoInternationalCorporationAllRightsReserved.BeverageMarketScale,2001BeverageMarketScale,2001––20102010(forecast)(forecast)54658.649566.444630.340183.735762.53165627786.423895.220275.917192.339234.63503631340.226709.423193.12054918113.515274.313432.811784.301000020000300004000050000600002001200220032004200520062007200820092010010000200003000040000VolumeValueVolumeVolume((mnmnliters)liters)ValueValue((mnmnUS$)US$)Source:©2010EuromonitorInternational(forecast)(estimate)2010TakasagoInternationalCorporationAllRightsReserved.BeverageMarketScale,2001BeverageMarketScale,2001––20102010(forecast)(forecast)0100002000030000400005000060000700002001200220032004200520062007200820092010AsianspecialitydrinksRTDcoffeeRTDteaConcentratesFunctionaldrinksBottledwaterFruit/vegetablejuiceCarbonates*Note:SumofcategoriesislargerthantheactualmarketsizebecauseAsianspecialtyRTDteaandAsianspecialtyjuicedrinksareincludedinAsianspecialtydrinksANDintherelevantcategory(e.g.RTDteaandFruit/vegetablejuice)(forecast)(estimate)Source:©2010EuromonitorInternational2010TakasagoInternationalCorporationAllRightsReserved.BeverageMarketShare,2009BeverageMarketShare,2009(estimate)(estimate)Source:©2010EuromonitorInternationalBottledwater,32.7%Functionaldrinks,1.7%Concentrates,0.0%RTDtea,20.1%RTDcoffee,0.1%Asianspecialitydrinks,20.2%Fruit/vegetablejuice,23.9%Carbonates,18.0%Volume200949566.4mnliters*Note:SumofcategoriesisgreaterthanthemarketsizebecauseAsianspecialtyRTDteaandAsianspecialtyjuicedrinksareincludedinAsianspecialtydrinksANDintherelevantcategory(e.g.RTDteaandFruit/vegetablejuice)2010TakasagoInternationalCorporationAllRightsReserved.RTDTEARTDTEABrandShare,2009BrandShare,2009(estimate)(estimate)Source:©2010EuromonitorInternationalOthers28.2%Kirin0.8%WongLoKat(TP)2.2%Nestea2.1%MasterKong30.2%WongLoKat(can)11.5%President11.4%Wahaha7.0%Original3.1%Suntory2.3%ChaLiWang1.1%Volume09Volume09’’99749974mnmnliterslitersRTDTeaMarketData2009(estimate)RTDTeaMarketData2009(estimate)BrandCompanyVolumeShareMasterKongTingHsinInternational3010.830.2WongLoKat(can)GuangdongJiaduobao1147.111.5PresidentUni-PresidentChina114211.4WahahaHangzhouWahahaGroup7027.0OriginalCoca-ColaChina306.63.1SuntorySuntoryShanghai226.62.3WongLoKat(TP)GuangzhouPharmaceutical2172.2NesteaCoca-ColaChina212.52.1ChaLiWangUni-PresidentChina114.31.1KirinKirinShanghai81.10.8281428.29974100.0OthersTotal(Unit:mnliters,%)2010TakasagoInternationalCorporationAllRightsReserved.FRUIT/VEGEJUICEFRUIT/VEGEJUICEBrandShare,2009BrandShare,2009(estimate)(estimate)Source:©2010EuromonitorInternationalOthers54.2%QianShou0.7%Tropicana2.2%CoconutPalm1.8%MinuteMaid13.0%MasterKong11.5%HuiYuan7.0%Wahaha5.6%President4.2%NongfuOrchard3.0%Qoo1.3%Volume09Volume09’’11856.911856.9mnmnliterslitersFruit/VegetableJuiceMarketData2009(estimate)Fruit/VegetableJuiceMarketData2009(estimate)BrandCompanyVolumeShareMinuteMaidCoca-ColaChina1543.113.0MasterKongTingHsinInternational868.17.3HuiYuanBeijingHuiYuan826.77.0WahahaHangzhouWahahaGroup666.85.6PresidentUni-PresidentChina497.94.2NongfuOrchardNongfuSpring361.13.0TropicanaPepsiCoChina225.81.9CoconutPalmCoconutPalmGroup2131.8QooCoca-ColaChina1541.3TogetherBeijingShunxinQianshou78.20.76422.454.211856.9100.0OthersTotal(Unit:mnliters,%)2010TakasagoInternationalCorporationAllRightsReserved.CARBONATEDDRINKCARBONATEDDRINKBrandShare,2009BrandShare,2009(estimate)(estimate)Source:©2010EuromonitorInternationalFanta2.2%Others11.5%Sprite25.8%Coca-Cola11.5%Pepsi22.1%7-Up4.8%Future4.0%Mirinda3.9%Volume09Volume09’’89048904mnmnliterslitersCarbonatedDrinkMarketData2009(estimate)CarbonatedDrinkMarketData2009(estimate)BrandCompanyVolumeShareSpriteCoca-ColaChina2300.725.8Coca-ColaCoca-ColaChina2153.624.2PepsiPepsiCoChina1969.922.17-UpPepsiCoChina427.14.8FutureHangzhouWahahaGroup357.54.0MirindaPepsiCoChina345.53.9FantaCoca-ColaChina327.93.71021.811.58904100.0OthersTotal(Unit:mnliters,%)2010TakasagoInternationalCorporationAllRightsReserved.RTDCOFFEERTDCOFFEEBrandShare,2009BrandShare,2009(estimate)(estimate)Source:©2010EuromonitorInternationalRTDCoffeeMarketData2009(estimate)RTDCoffeeMarketData2009(estimate)(Unit:mnliters,%)BrandCompanyVolumeShareNescaféCoca-ColaChina1533.3AHAUni-PresidentChina5.913.1U-YoHangzhouWahahaGroup5.211.6KirinFireKirinShanghai2.76.0MoccaJiangsuMoccaFood2.24.9MrBondCoffeeWantWantGroup1.84.0PokkaPokkaFourSeasSuzhouFood1.63.6StarbucksStarbucksChina1.12.4BernachonWeiChuanFoods0.51.18.919.845100.0OthersTotalOthers19.8%Pokka2.2%Starbucks2.4%Nescafé33.4%AHA11.5%U-Yo11.6%KirinFire6.0%Mocca4.9%MrBondCoffee4.0%Bernachon1.1%Volume09Volume09’’4545mnmnlitersliters2010TakasagoInternationalCorporationAllRightsReserved.2010TakasagoInternationa