武汉大学MBA英语笔记

2008-3-29Lecture1Instructor:Prof.GuiGuopingE-mail:[e-mail]:Home:87451996BusinessEnglish:clericEnglishv.sEnglishforSeniorExecutives;PlannedMixofyourfinal:I.ConceptCheck.=15(4Cs+Languagedistance)II.C_Etranslationsatwordlevel.60x0.5=30points;III.C-Etranslationatsentencelevel;25IV.E-Ctranslationatsentencelevel;15V.WritingMemoorBusinessReport,15(payattentiontolayoutandmodeofexpression)100pointsSkipoversthandgointosomethingelseIII.Case-study:1.CommentonthisBriefingtooneself:(byincorporatingintoyourpersonalinfo)IamGuiGuoping,anativeofHubeiProvinceofthePeople’sRepublicofChina//MynameisGuiGuoping,IwasborninQichun….,.IgrewupinalittletownbytheYangtzeRiver/metropolitancityontheYangtze.Iwasbornofintellectual/teachers’parents.In1982,IgraduatedfromWuhanUniversity,majoringintheEnglishandAmericanLanguageandLiterature.Aftergraduationfromtheuniversity,Ihaveworkedforfourorganizations/employers/businesses.Currently,IamwiththeSSSSS(employer),asubsidiaryofSanFrancisco-basedUSMNE(naturemultinationalenterprise),engagedinR&Dandmanufactureofopticalmaterials(lineofbusiness).IamdirectoroftheMarketingDept.//(MypositionisdirectorofmarketingDept.,working)directlyunder(/reportingto)theCEOinchargeofmarketdevelopment.Isuperviseamarketingstaffof12.Mydailyduties(/responsibilities)cover(/include)lookingintothelatestdevelopmentofthestate-of-the-arttechnologyofsuchopticalmaterialsaroundworld,themovesofourcompetitors,collectingthefeedbacksfromourcustomersandfilingreportsinEnglishtoCEO(oratthecorporateheadquarters)toassisthiminhisdecision-makingprocess.MystrengthliesinbothmyknowledgeaboutbusinesspracticeinthislineofbusinessinChinaandabilitytocommunicatewithallkindsofpeople..*****-Myexperienceconvincesmethat,whatIhavegainedeitherinschoolandinworkarefarfromhelpingmetocopewiththechangesinthebusinessworld.Inparticular,therearealwayssomanynewideasandnewconceptsaroundus.IwouldbekickedoutofcompetitionifIdidnotkeeplearning.That’swhyIchoosetotakeMBAinthisfamousWuhanUniversity.Functionalmanager;Linemanager;Regionalmanager;Tocommitablunder我叫桂国平，湖北省蕲春县人，是在长江边一个小镇长大的．我出生于工人家庭．1982年，我毕业于武汉大学，我当时的专业是英美语言文学．毕业后，我共在四家机构工作过．我当前的雇主是一家总部在旧金山的美国跨国公司在华子公司。该公司是从事光学材料研究、开发和生产的。我是市场部主任．我管理一个12人组成的直属主管市场开发首席执行官的营销团队．我日常工作包括调查这一前沿技术在全球的最新进展、我们竞争者每天的动作，收集我们客户的反馈及向CEO提交报告，以在他决策过程中提供支持。我的经历使我深信，无论我在学校还是在工作中所学的东西都不能充分地帮助我应对商业世界的变革。特别是，我们周围总有那么多的新思想、新观念在产生，如果不坚持学习，我将很快被时代抛弃。这就是为何我选择了在武汉大学这样一所名校学MBA的原因。Candojusticetosth.2.CommentontheModelofBriefingtoOurMBAandUniversity;武汉大学有110年的历史，作为中国前10名的大学，武汉大学是中国教育部直属的最有名的综合性大学之一，被认为是中国最美丽的校园之一。就规模而言，武汉大学商学院是全国最大的商学院，有教员300多人。它拥有多学科的优势和自由的学术氛围。除了那些有名气的教授给我们授课外，学校几乎每天都有各个领域的大师应邀作讲座或报告。在MBA项目课程表中，我们有必修课和选修课，我们还有权在任何一个学院选任何一门课。这里的MBA注重培养积极向上的价值观、科学的思维方式及高级的商务英语的能力。WuhanUniversityhasahistoryofmorethan110years.AsoneofChina’sTop10universities,WuhanUniversityisoneofthemostprestigiouscomprehensiveuniversities/directlyundertheChina’sMinistryofEducation.Ithasoneofthemostbeautifulcampusesinthenation.Intermsofscale,itisthelargestbusinessschoolinChinawithatotalfacultyofmorethan300.Itisknownforitsmulti-disciplinaryadvantageandliberalacademicatmosphere.Inadditiontoprofessorswhoteachusdaily,wehavegreatmastersofallfieldsofferlecturesforusoncampus.InthecurriculumofourMBAprogram,wehavebothcompulsory（UKrequired）andoptional(UK.Selected)courses.Inaddition,weareeligibletotakeanycourseinanyschoolofthisuniversity.TheMBAprogramofWuhanUniversityBusinessSchoolattachesimportancetofosteringstudents’upbeatvalues,scientificmodeofthinkinganddevelopingprofessionalbusinessEnglish.Dailyresponsibilities;1.ReasonsItakeMBAinthisuniversity;(WuhanUniversityisoneoftheChina’s“TopTen”universitiesdirectlyundertheChina’sMinistryofEducation.Asacomprehensiveuniversitywithahistoryofmorethan110years,ithasmulti-disciplinaryadvantagesinthenation,Itisparticularlystronginhumanitarianstudies.SinceIwasanengineering/sciencestudent,theseareveryconstructivetomyknowledgestructure.)Styleofteaching(somethingmustbesaid):(Sincetimeislimited)Toskipoversth/gointosth.Else.P.5.*****---Attachimportancetosentencepatternsandstructuresthanindividualwordsandaboveallthemostimpliedmeaningofaword:PriorityVocabulary:1.*****-franchise特许（企业层面）v.sconcession;(governmentdimension);1.让步2.特许权2.countersign对签counter-measure3.*****-agenda(toputsthonagenda;sthisontheagenda.)*****----beinthepositiontodosth.4.*****----economyn.1.*****----经济体transitionaleconomies/matureeconomies/China’scoastaleconomies中国的沿海地区2.经济性fueleconomy3.*****----scaleeconomies/economiesofscale/economies规模效益/toachieveorreapfromeconomiesofscale.5.ClericEnglishv.sEnglishforSeniorExecutives6.*****-beinapositiontodosth.can7.*****-tohaveaccesstosth.1搞到;接触到／2得到;享受到／进入ACCESSDENIED（难以搞／得到／进入的东西/稀有资源）get8.CPA:certifiedpublicaccountant9.minutes*****-会议／谈判纪要tokeepminutes.10.*****-negotiatevi=talk/=bargainingpower/position/Usage:negotiatewithsboversth.(bargainingposition/power);negotiated=议negotiatedprice议价/negotiatedcontract.11.CPA12.negotiatedprice;议价13.negotiatedcontract议标14.我们正就共同研发这一装置与一家在加州工商管理局注册的美国跨国公司进行谈判。由于知识产权问题，谈判迄今尚未取得重大进展。（Wearenegotiat