商务英语中级 Report

4.2ReportBusinessEnglishLessonSeven01Writing(写作)：Areport商务便函与便条是企业内部员工之间的书面联系手段。商务信函是企业对外进行书面联络的手段。商务报告既适用于企业面向外界机构与人员进行业务往来，例如向公司股东们呈交的年度报告、分红配股报告等，亦适用于企业内部上下级之间、员工之间的信息沟通，例如市场调查报告等。商务报告的结构AnswerReporton_________________IntroductionTheaimofthisreportisto____________FindingsOverthelastthreemonths,thenumberofvisitorshas_____.Therearetworeasonsfortheincrease.Firstofall,weSecondlyinMay______________________RecommendationsInordertoincreasethisnumberIwouldrecommendthatTip1:Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip3:Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:Inthefinalsection,makerecommendationsbasedonthefindingsandproposeaction•Introduction–Aim–Whyyouhavebeenaskedtowriteit–Whatyouwillhavedonebytheend•Findings–Describethefactsandinformation•Recommendations–Makerecommendationsandpropose梳理归纳•Planyourreport–Howmanysectionswilltherebe?–Giveeachsectionaheading•Thinkofphraseandvocabularytoincludeineachsection•Checkthatyourplancoversallthepoints.ThenwriteyourreportProcedure•Checkyouranswer–Doesitfullycompletethetask?–Istheinformationclearlyorganized?–Arethegrammar,vocabularyandstyleappropriate?•Makeanynecessarychanges.Makesureyoukeepwithin12-140words.Procedure1.Readtheinformationandthetaskbelow:Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.Writing:Areport0.00500.001000.001500.002000.002500.003000.00MarAprMay三维柱形图1rancompetition–verypopularlaunchednewsletterforsubscribers230027002950SpendingonInternetadvertisingforMayCostBannersonothersites(euros/month)3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!Writing:Areport•Understandthetask–preparingashortreport–Reportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonths.–proposeamarketingstrategyforthenextthreemonths.商务报告的结构及常用句型AnswerReporton_________________Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.简短、精炼，让你的读者知道你写作的意图即可Reporton_visitstowebsiteandproposedmarketingstrategy___商务报告的结构及常用句型AnswerIntroduction介绍写作背景，阐明报告要讨论的问题。Theaim/purpose/objectiveofthisreportisto…Thisreportsetsoutto/aimsto…Asrequestedby/Uponrequestof某人/某部门,Iamsubmittingthefollowingreportabout…Wehavedoneasurveyshowingthat…IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.商务报告的结构及常用句型AnswerFindings(调查结果)Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove……,Therecentvisit/investigation/surveyshowedthat……Thetable/chartabovetellsusthat……Fromthechartshown,wefind/learn/noticethat…Thetable/chartaboveisshowingthat……上升趋势toincrease/anincreasetogouptogrow/agrowthtojump/ajumptoleap/aleaptoreachapeak/apeaktosoar/asoartorise/arise常用的概括图表信息的词组和表达方式下降趋势tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areduction升降程度较大agreatdeal/big/alotclear/clearlyconsiderable/considerablydramatic/dramaticallygreat/greatlymarked/markedlyMuch常用的概括图表信息的词组和表达方式obvious/obviouslyquick/quicklyrapid/rapidlyremarkable/remarkablySharp/sharplysignificant/significantlystrong/stronglysudden/suddenly升降程度较小abitalittlegentle/gentlygradual/graduallylittleslight/slightlyslow/slowlysmallsteady/steadily常用的概括图表信息的词组和表达方式平稳状态tobehardlychangedtohavelittlechangetokeepsteadytolevelofftoremainconstanttoremainunchangedExercise：TrucksalesrosesteadilyfromOctobertoDecember.Exercise：AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.Exercise：TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.0.00500.001000.001500.002000.002500.003000.00MarAprMayrancompetition–verypopularlaunchednewsletterforsubscribers230027002950FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribers.SecondlyinMay,weranacompetitionwhichwasverypopular.Increasetomeanstotakeanamountandaddtoit,stoppingwhenyoureachacertainlevel.Forexample:takeoneapple,andincreasetofive.Soyouhave1,thenadd+1,doingthisoverandover,stoppingwhenyoureach5.Youendupwithfiveapples.Increasebymeanstotakeanamountandaddanotherspecifiedamounttoit.Forexample,takeoneapple,andincreasebyfive.Soyouhave1,thenyouadd+5apples.Nowyouendupwithsixapples.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.商务报告的结构及常用句型AnswerConclusion（结论）•Itwasdecided/agreed/feltthat…•Noconclusionswerere