《商务英语函电教程》Unit 9打包

UnitNinePackingLearningObjectivesTodescribethefunctionsofpackingTounderstandseveraltypesofpackingTolearndifferentMarksofpackingToknowhowtosendapackinginstruction1.ThefunctionsofpackingPackingisofgreatimportanceinforeigntrade.Whatevermodeoftransportisadopted,mostofthegoodstobetransportedneedpackingbeforetheyaresent.Notonlydoespackinghelppromotesales,reducewarehousingcost,freightanddamages,italsoreflectsacountry’sachievementsinscience,technology,artandculture.ThefunctionsofpackingTheultimatepurposeofpackingistokeepthetransportedgoodsinperfectconditionwithnothingmissingonarrival.Goodpackingmustbeabletostandtheroughesttransportation.Ithasbeenestimatedthatasmuchas70%ofa11cargolosscouldbepreventedbyproperpackagingandmarking.2.Typesofpacking(1)Largepacking／outerpackingLargepacking/outerpackingispackingfortransportation.Transportpackingisdonemainlytokeepthegoodssafeandsoundduringtransportation．Itmustnotonlybesolidenoughtopreventthepackedgoodsfromanydamage，butalsobepilferage-proof,easytostore，convenienttoloadandunload．(2)Smallpacking／innerpackingSmallpacking／innerpackingispackagingforsales.Salespackingisdonemainlytopushsales.Itaidsmarketing,consumeradvertising,display,presentation,protection,handlingandself-serviceretailing.Itisnowuniversallyrecognizedasadecisiveaidinsellinghouseholdconsumergoods.Itcanberealizedinvariousformsandwithdifferentmaterialsaslongasitisnicetolookat，easytohandleandhelpfultothesales．3.Marking（1）Transportmarks（2）Directivemarks（3）Warningmarks（1）TransportmarksTransportmarksoftenconsistof:1)consignor’sorconsignee’scodename，2)numberofthecontractortheL／C，3)theportofdestination，4)numbersofthepackedgoods，5)thenameofthecountryoforiginofthegoods,6)weightanddimensionsAllofthesecangreatlyfacilitateidentificationandtransportation．Forexample：KDKKUWAITNos.1-100MADEINCHINA100×45×45cmGrossweight:47kilosTare:2.5kilosNetweight:43.5kilos(2)DirectivemarksDirectivemarksareeye-catchingfiguresandconciseinstructionsconcerningmannerofproperhandling,storing,loadingandunloadingofthepackedgoods．Forexample：USENOHOOKSTOPOPENTHISENDDONOTSTOWONDECKNOTTOBETHROWNDOWNLIFTHERESLINGHERETOBEKEPTUPRIGHTKEEPFLATTHISSIDEUPTOBEKEPTCOOLKEEPDRYKEEPAWAYFROMHEATGUARDAGAINSTWET/DAMPDONOTDROPHANDLEWITHCARE（3）WarningmarksWarningmarksareobvioussymbolsorwordstowarnpeopleagainstthehiddendangerofinflammables,explosivesandpoisonousproducts．Variouswarningsaretobestenciledonthepackagesforthebenefitofboththeownerandthecarrier，suchas：DANGEROUSGOODSACIDWITHCAREPOISONINFLAMMABLEEXPLOSIVEFRAGILEGLASS—WITHCAREPERISHABLEGenerallyspeaking，thesellershouldbearinmindthatsafereliableandconvenientouterpackingandcreative，elegantandattractiveinnerpackingarewhathemuststrivefor．GuidelinesforWriting4.Lettersregardingpackingissues1.Buyergivinginstructionsofpacking2.Exportergivingsuggestionsofhiscustomarypacking3.Packingrequirementsconcerningouterpacking4.Packingrequirementsconcerningshippingmarks5.Packingrequirementsconcerninginnerpacking6.Clarifyingpackingclause7.ImproperpackingcausingdamageGuidelinesforWriting1).Buyergivinginstructionsofpackingwhenthebuyerplacesanorder,he/shemuststateclearlyandaccuratelyallthetermsoftransaction.Thus,exportercangetaccurateinstructionsconcerningpackingandmarkinghere,whichcanbeillustratedbythefollowingexample.DEDOLLYENTERPRISESPTE.LTD.MildlinkPlazza,Singapore0718Tel:[phone]Fax:[phone]E-mail:[e-mail]16August2008NantongElectronicsCo.,Ltd.2088JiefangBoulevardNantong,JiangsuProvinceDearSirs,Withreferencetoourrecentexchangeofcorrespondence,weconfirmhavingplacedwithyouthefollowingorder:DescriptionofArticle:TigerBrandTransistorRadioModel:MF-101Quantity:7,200setsPrice:US$12.50persetCIFC3%KuwaitSpecimenletter-1Packing:Eachsetinabox,12setstoacardboardcartonand96setstoawoodencase.Shipment:Tobemadeinthreeequalmonthlyinstallments,beginningfromAugust2008Payment:Byconfirmed,irrevocableL/Cpayablebydraftat60days’sighttobeopened30daysbeforethetimeofshipment.Wetrustthatyouwillgivespecialcaretothepackingofthegoodslesttheyshouldbedamagedintransit.PleasemarkthecaseswithourinitialsKESinatriangle,underwhichreachthedestinationKUWAITwithordernumberCT3344belowagain.Yourcloseco-operationwillbehighlyappreciated.Yourstruly,AlanKohGuidelinesforWriting2.ExportergivingsuggestionsofhiscustomarypackingWheninquiredaboutthepacking,thesellercanrecommendhiscustomarypackingofthegoodsconcernedtothebuyerandalsoindicateclearlythathemayacceptanyrequiredpackingattheexpenseofthebuyer.Meanwhile,itisappreciatedthatthebuyerinformsthesellerofanyfearsaboutthepacking.Eventuallythebuyerandsellerreachtheagreementthroughdetaileddiscussion.ShanghaiSouthImport&ExportCo.,Ltd.1880centralAvenue,Shanghai,ChinaTel:0215888008Fax:[phone]E-mail:[e-mail]5,2007TheMartinToolCo.,Ltd.Suite302,PeirsonPlaza,NelsonStreet,Vancouver,CanadaDearSirs,Inreplytoyourletterofthe31stAugustinquiringaboutthepackingofourTripScissors,wewishtostatebelow:OurexportTripScissorsarepackedinboxesofonedozeneach,100boxestoacarton.Thedimensionsare17cmhigh,30cmwideand50cmlongwithavolumeofab