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¹ØÓڸ߼¶´Ê»ãÌæ»»µÍ¼¶´Ê»ãµÄÀý×Ó£ºIndolent´úÌælazyPinnacle´úÌæSummittruismÀÏÉú³£Ì¸=platitudeLudicrous´úÌæridiculousportals´úÌædoor,entranceArduous´úÌæhard¼èÄѵÄSpeculation˼Ë÷(+about/on/upon),Ͷ»úÂòÂô(+in)Hubbub³³ÄÖÉù;ɧ¶¯Juvenile=adolescenta.n.£¨½ÌÓý£©°®¶ûÀ¼Ê«ÈËWilliamB.Yeats£ºEducationisnotthefillingofapail,butthelightingofafire.£¨ºÃ¾ä£©ButthedevoteesoftheGoddessofLuckdonotmeanthisatall.Theyholdthatsomemenarebornluckyandothersunlucky,asthoughsomeFortunepresidedattheirbirth;andthat,irrespectiveofallmerits,successgoestothoseonwhomFortunesmilesanddefeattothoseonwhomshefrowns.Oratleastluckisregardedasakindofattributeofamanlikeacapacityforarithmeticorgames.AdvertisinganditsEffectsIntoday'ssociety,onemustconsider-Isthereanyadvantageofadvertising?Inmanycases,itisonlydisadvantage-anannoyinghindranceinourdailylives.Itgetsonournerves,distortsthetruth,andaddstothecostoftheproduct.Advertisingisdesignedforonepurpose-tosell.Toachievethisgoal,advertisesarewillingtostretchanddistortthetruth,justtoconvincingpeopletobuytheirproduct.Forexample,anadvertisermayconvincebuyerstopurchasetheirproductbystatingthathasbeentestedandfoundsuperior.Inreality,theproductisnotlikelytobebetterthananyother-theteststhemselvesdoubtlesslyconductedbythepromotingcompany-conductedtoensureatleastsomethingissuperiorabouttheproduct,evenifitisonlythecolor.Theseadvertisementsarewordedcarefullysothattheyaretellingtheliteraltruth-thetruthisexactlywhatthewordssay,althoughpeoplemisinterpretthemessagebyusingconversationallogicassomethingdifferent-somethingbetter.Byusingingenioustacticslikethese,thepopulaceisdeceivedintobuyingaproductthatmaynotdowhatisrequired,oraproductthatabuyermayhaveneverreallyneeded.Thisiswhyadvertisingisabadthing,foroursociety.Advertisingisusedtopromotegoods,services,images,andanythingelsethatadvertiserswanttopublicize.Itisbecomingamajorpartofmassmedia.Attimes,wemayviewitpositively,atothertimeswemayjustskiporignoreit.Inordertoattractaudience,advertisersusevarioustechniquesontheiradvertisementtomakepeopleawareofthefirm'sproducts,services,orbrands.Althoughthemethodsusedbyadvertisersareinfinitely,theyhaveacommongoaltopersuadethosewhomaybecometheircustomerstobuytheirproducts.Anexcellentadvertisementwillcreateadeepimpressiononitspotentialcustomersthroughparticulartechniques.RadioandTelevisionAdvertisingWeareconstantlysurroundedbyadvertising.Frombusstopbenchestotelevisioncommercials.Everywherewelooksomethingisbeingadvertised.Twoofthebestwaystoadvertiseareradioandtelevision.Thesetwomediumseffectvirtuallyeveryone.Mostofuslistentotheradioorwatchtelevisionatsomepointeachday.Becauseofthis,manyofusareabletorememberproductsbythejinglesorslogansthatareused.AnexampleofthisisthesloganforCharmintissue.AnytimeyouseeMr.WhippleyouthinkofCharmin,andthesloganDon'tsqueezetheCharmin.?Thistypeofadvertisingkeepstheproductsinthemindoftheconsumer.Therefore,whentheconsumergoestothemarket,hewillreachfortheCharmin.Ifyouwereapersontryingtoadvertiseforaproductorastore,beforedecidingwhichmediumyoushouldadvertisein,therearesomequestionsyoushouldaskyourself.Thepotentialadvertisershouldknowwhotheyare,whattheyaresellingandtowhomtheyaresellingit.Whenyouadvertiseyoushouldhavearealisticprofileofyourcustomers.Bydefiningyourtargetaudience,youwillbeabletoaimyouradvertisementsatthem.Therefore,abusinessshouldtakethetimetodosomeresearchandplantheiradvertisingstrategies.Forthesmalladvertiser,radioisthemosteffectivemedium.Itcanreachatargetaudienceandpeoplearelikelytoheartheadvertisementmorethanonce.Mostpeoplespendagreatdealoftimelisteningtotheradio.Theylistenwhiletheyarecommutingtowork,areattheoffice,andwhilecommutinghome.Radiosgreatestadvantageismobility.Itcananddoesgoeverywhere.Itsweakness,whichcanalsobeviewedasastrengthisthatitislimitedtotwothings,sound,andsilence.Radioalsoworksonthepowerofsuggestionandtheimaginationofthelistener.Radioadvertisingratesaredeterminedbythesizeofthelisteningaudience.Thesizeoftheaudienceisdeterminedbypolls,censusdata,andsurveys.Becauseradiohasalostofcompetitionforitsaudience,theaudienceyouarepayingforisanticipatedandpotential,itisnotguaranteed.Advertisinginradioisboughtinspots.?Thesespotscanrunform10secondsto60seconds.Youhavetheoptiontochoosewhenyouwouldlikethespottorunandhowmanytimesyouwouldlikeittorun.Ifyouchooseprimerate,thespotwillcostyoumore,howeveritisguaranteedtorunatacertaintime.Televisionisthestrongestmediumtoadvertiseinandalsothemostexpensive.Likeradio,thecostofadvertisingontelevisionin.Thetelevisiondayisbrokendownasfollows,morning,midday,earlyfringe,primetime,and11PMtosignoff.Morningandmiddayareusuallyfilledwithlocalshows,gameshow,soaps,andperhapsevenamiddaymovie.Thistimeperiodisaimedatthehousewifeorhomebody.Earlyfringerunsfrom4pmto7:30pm,duringthistime-variedprogramsareshown,includingnews,children'sshowsorreruncomedies.Primetimeisthemostexpensivetimetoadvertise.Thisiswhenmostpeopleareinfrontoftheirtelevisionsandthenetworkshowsarerun.Primetimeisfrom8:00to11:00PM.From11:00pmtosignoff,theaudiencedwindles.Mostpeopleretirefortheevening.Duringthisti