活动总结报告

XXXXXXXXXX经销商活动总结报告DealerEventReport经销商名称DealerNameXXX活动执行日期EventDateX月X日DSCAPSA2目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告OnlineAds&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA3目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告OnlineAds&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA4效果Effect计划值Plan实际值Actual执行效果比率比率=实际值:计划值Plan:Actual客户邀约数量Invitation客户出席数量Attendee潜在客户信息收集数量Leads车辆销售目标Order活动总投入预算Budget活动执行效果–上市会/开业仪式/试乘试驾EventEffect–LaunchEvent/OpeningCeremony/TestDriveDSCAPSA5活动概况–上市会/开业仪式/试乘试驾Overall–LaunchEvent/OpeningCeremony/TestDrive活动主题EventThemeXXXXXXXX活动时间Datex月x日活动天数DurationXXXX活动地点Venue活动内容Content邀请客户Invitation客户类别CustomerCategory人数Number实际值Actual计划值Plan经销商预订客户Pre-order经销商意向客户HotLeads媒体Media其他Others总计人数：Total:DSCAPSA6目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告OnlineAds&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA7活动最终流程ActualSchedule时间Time时长Length内容Content描述DescriptionDSCAPSA8整体照片OverallPhotosDSCAPSA9细节照片1DetailPhotos1DSCAPSA10细节照片2DetailPhotos2DSCAPSA11细节照片3DetailPhotos3DSCAPSA12客户礼品CustomerSouvenirDSCAPSA13目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告Online&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA14广告投放执行OnlineAdsExecutive序号Num投放媒体Media媒体简介MediaDescription所属版面/网址链接Weblink投放日期Date广告形式AdsForm投放费用CostDSCAPSA15广告投放照片OnlineAdsPhotosDSCAPSA16公关软文投放PRExecutive序号Num投放媒体Media媒体简介MediaDescription所属版面/网址链接Weblink发布日期Date发布标题Ttile字数情况WordsNumDSCAPSA17公关软文投放照片PRExecutivePhotosDSCAPSA18目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告OnlineAds&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA19活动实际费用ActualCost类别Category内容Content单价Price数量Num总价TotalPrice备注Remark总计：TotalDSCAPSA20目录Category1活动整体执行效果OverallEffect2现场回顾照片OnSitePhotos4实际费用ActualCost3活动线上公关及广告宣传执行报告OnlineAds&PRExecutiveReport5经验与建议Improvement&SuggestionsDSCAPSA21活动经验总结Conclusion成功经验总结：SuccessfulConclusion不足及问题发现：Improvement&SuggestionDSCAPSA22经销商联系人DealerContactPerson方案提交人：Reporter联系方式：ContactInformation