SWOT分析英文版及案例

SWOTAnalysisThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall……TherewasalotofpaperWorkandbureaucracy31542StartingpositioncaseHealthCenterThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatientsStartingpositioncasetheestablishmentofanewadvancedhospitalinthecitymadethesituationevenworsecaseStartingpositionSothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperformaSWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!caseOfcoursetheyneedyourhelp!?Rules•UsingSWOTanalysisgrid(next2slides)•Twogroups•Usingpaper•10minutesforanalysis•10minutesfordecisionmakingSWOTAnalysisMatrixINTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS•…•…•…•…•…•…•…•…•…•…•…•…•…•…•…•…HARMFULToachievingtheobjectivesHELPFULToachievingtheobjectivesSWOTAnalysisMatrix(recommended)Opportunities•…•…•…Threats•…•…•…SOWOSTWTOptions………Options………Options………Options………Weaknesses•…•…•…Strengths•…•…•…steps•Step1:PurposeofconductingSWOTanalysis•Step2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactorssteps•Step3:Themanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriate•Step4:SWOTmatrix•Step5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentreNowisyourshowtime!ReviewofSWOTanalysisReview•WhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreatsWhatisSWOTanalysis•ASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.•Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.SWOTAnalysisSWOTStrengths•Positivetangibleandintangibleattributes,internaltoanorganization.•Theyarewithintheorganization’scontrolSWOTAnalysisSWOTWeaknesses•Factorsthatarewithinanorganization’scontrolthatdetractfromitsabilitytoattainthedesiredgoal.•Whichareasmighttheorganizationimprove?SWOTAnalysisSWOTOpportunities•Externalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.•Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?SWOTAnalysisSWOTThreats•Externalfactors,beyondanorganization’scontrol,whichcouldplacetheorganizationmissionoroperationatrisk.•Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.•Classifythembytheir“seriousness”and“probabilityofoccurrence”SWOTAnalysisMatrixOpportunities•…•…•…Threats•…•…•…SOWOSTWT(Offensive)makethemostofthese(Defensive)watchcompetitionclosely(Adjust)restorestrengths(Survive)turnaroundWeaknesses•…•…•…Strengths•…•…•…ProductevaluationCompetitorevaluationDecisionMaking(withforcefieldanalysis)StrategicPlanningSituationalAnalysisSWOTanalysisProblemsolving…WhentouseSWOTanalysis?step5EvaluatelistedideasagainstobjectivesStep4ListS,W,O,TintheSWOTMatrixStep3CreateaworkshopenvironmentStep2Allocateresearchandinformation-gatheringtasksStep1EstablishtheobjectivesHowtodoSWOTanalysis-5stepsSimplerulesforasuccessfulSWOTanalysis•Berealisticaboutthestrengthsandweaknessesofyourorganization•TheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefuture•Bespecific.Avoidgreyareas•AlwaysanalyseinrelationtoyourcompetitionSimplerulesforasuccessfulSWOTanalysis•KeepyourSWOTshortandsimple•Avoidunnecessarycomplexityandoveranalysis•ThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitors•ItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesameAnuncleargoalMaintainingtoonarrowofafocusNeglectinginputfromothersPerformingananalysisonlyonceRelianceonSWOTasaholisticdiagnosticstrategyWhatkindofmistakesmayweoftenmakeinSWOTanalysis?Thankyou!