体验商务英语2-Unit2

Unit2SellingOnlineLearningObjectivesTalkingaboutsellingonlineVocabularyrelatedtosellingonlineNegotiatingtechniquesProblem-solvingabilitiesBusinesswritingtechniquesbywritingane-mailLookatthepicturesofthehomepagesinthefollowingpage.•Areyoufamiliarwiththem?•Whatarethecharacteristicsofthem?BrainstormingWarming-upBrainstormingWarming-upQuestions:Doyoudoshoppingonline?Whatkindofgoodsdoyouusuallybuyonline?Haveyouevermetanyproblemswhenyoudoshoppingonline?Whatproblemsarethey?Whataretheadvantagesanddisadvantagesofdoingshoppingonline?IBMadvertisementBadideasdon’tgetbetteronlineThemainidea:abadbusinessideawillnotworkanybetteritisbeingusedasthebasisforsellingviatheinternet.Thetechnologywillnot,initself,makeupforanydeficiencies.Ifyouaresellingproductsonline,youneedtorememberthisbasicruleofe-commerce,whichIBMhassoconciselysummedupinoneofitslatestascampaigns.What’sE-commerce?Byconnectingtoastandardizednetworkwecanfindinformation,buyandsellquicklyandeasily,withlowerprocessandadministrationcost.ByimplementingE-Commerce,yousavemoney,areonline24hraday,7daysaweek,notrafficjams,shoppingcrowds,carryingoverloadedheavyshoppingbagsetc,justmorebusiness,theeasyway.What’sB2B?BusinesstobusinessorB2Breferstoelectroniccommercebetweenbusinessesratherthanbetweenabusinessandaconsumer(B2C).B2Bbusinessesoftendealwithhundredsoreventhousandsofotherbusinesses,eitherascustomersorsuppliers.Carryingoutthesetransactionselectronicallyprovidesvastcompetitiveadvantagesovertraditionalmethods.Whenimplementedproperly,ecommerceisoftenfaster,cheaperandmoreconvenientthanthetraditionalmethodsofbarteringgoodsandservices.FivebusinessbenefitsofE-CommercePersonalizationInteractivityMeasurementCostreductionGlobalreachE-CommerceDiscussthequestionsSomegoodsandservicesmaybemoresuitableforsellingonline,forexample:holidaysandtravel,wherenophysicaldeliveryofgoodsisinvolved.Someoftheproblemsofe-commercearethesameasthoseformailorder:findingthegoodsarenotsuitablewhentheyarriveorgettingthingsyoudidnotorder.Somesecurityproblemsmayappearwithusingcreditcards.Sosomepeopleactuallyenjoyshoppinginrealshops.VocabularyChoosethecorrectwordstocompletethesentences.1weoffera_____tocustomerswhobuyinbulk.ArefundBdiscountCdelivery2Weaskcustomerswhoarenotfullysatisfiedto___goodswithin7days.AdiscountBrefundCreturn3Inordertogetafull____,customersmustsendbackgoodsintheoriginalpackaging.AdiscountBrefundCreturnKey:B/C/BVocabulary4Goodswillbe____within24hrsofyourorder.AdispatchedBpurchasedCexchanged5Goodsarekeptinour___untilreadyfordeliveryAstockBstorageCwarehouse6Productsandservicesofferedatalargediscountaregenerallya(n)___.AsaleBbargainCofferKey:A/C/BCombinewordsfromboxesAandB.Makephrasesthatmatchdefinitions1to7.ACreditcard/coolingoffMoneyback/methodofInterest-free/outofaftersalesBGuarantee/stockperiod/creditdetails/servicepayment1.Thetimewhenyoucanchangeyourmindandcancelanorder2.Thename,numberandexpirydateonyourcreditcard3.Thewayyouchoosetobuythegoodsyouwant4.Whenyoucanpaysometimeafteryoubuy,butatnoextracost5.Whenthegoodsyourequirearenotavailable6.Apromisetogiveyourmoneybackifyouarenothappy7.ThehelpyougetfromacompanywhenyoustarttousetheirproductKey:1coolingoffperiod2creditcarddetails3methodofpayment4interest-freecredit5outofstock6moneybackguarantee7aftersalesserviceListening:SellingonlineKey:Beforeordering:goodwebsite,easy,quick,lotsof,information,lowpricesAfterordering:deliveryservice,customerserviceAnswerthequestions1.Whatwasgoodaboute-toys?Itoffersagoodservice.2.Whatproblemsdide-toyshave?Therealreasonforthefailureofe-toyswasthatitranoutofmoneyandthereforewentintoliquidation.*Liquidation:n.Ifacompanygoesintoliquidation,itstopsoperatingandallitsremainingassetsaresold.ListeningC:Key:1T2F3F4TDiscussion:DifferencesandsimilaritiesbetweenonlinesellingandhighstreetretailingDifferences:Shopassistantsareobviouslynotimportantwhenbuyingonline.Thelook,feelandeaseofuseofwebsiteisimportantinonlinesales,butobviouslynotinshops.Thiscouldbecomparedinsomewaystothedecorandlayoutofshops.SimilaritiesCustomerssatisfaction,quality,reliabilityofgoods,etc.arejustasimportant.Customerswantvalueformoneyinthesameway(butmaywantevenmorevalueformoney,inotherwords,lowpricesforthesamegoods,whenbuyingonline.)Text:VirtualPocketMoneyQuestions:1WholikeusingtheInternetaccordingtothearticle?2Whatsortofpeopledotheinternetretailersliketosellgoods?3Whatkindofgoodsareeasilysoldontheweb?4Whatkindofmethoddothebuyersonlineusetopayforethepurchase?Dotheyowncreditcardsthemselves?Text:VirtualPocketMoney5Arethekidssatisfiedwiththeweb?Whatdotheywanttohelpthemspendmoney?6WhatarespringinguponbothsidesoftheAtlantic?7Whatdoes“haveaccessto“inline42referto?8Whatcanhelpthemspendmoneyincyberspace?Whatdothesewordsinthearticlereferto?1they(l.22)teenagers2that(l.23)anewpaymentmethodforteenagerstobuyonline3that(l.25)afacilitythatteenagerstobuyonline4these(l.59)thepurchasesmadeonlinebyteenagers5them(l.62)parents6them(l.76)teenagersLanguagepoints1.Alargeproportionofthefundisinvestedi