体验商务英语3讲稿

-1-Unit1GlobalizationITeachingObjectives1．Masterthevocabularyofglobalization；usefullanguageonmanagingtelephonecalls2．Befamiliarwithdifferentviewsonglobalization；3．GettoknowthebackgroundofBoeingcompanyIITeachingprocedureStep1Startingup:(15minutes)1)Studentsareaskedtofigureoutthemeaningofthequotation.Thensomeoneisaskedtopresenthisanswer.2)Dividethestudentsintogroupsof4todiscussthe4questions.Step2Vocabulary:taskA,B(10minutes)1)Havethestudentsdotheexerciseinpairs.(dictionaryusingallowed)2)checktheanswerswiththewholeclassStep3Reading:GoingglobalandPhonerage(40minutes)1)DiscussthequestionintaskAbrieflywiththewholeclass.2)HavethestudentsdoexerciseCinthefirstreadingandexerciseBinthesecondreading3)checktheanswerswiththewholeclassStep4Languagereview:Comparing(10minutes)1)Brieflyelicitsomeexamplesfromeverybusinesslifewherecomparingmightbenecessary,e.g.figures;products.2)studentsarerequiredtodothetaskA3)Checktheanswerwithallthestudents.Step5Casestudy(25minutes)1)Askstudentstothinkaboutwhatpossibleproblemsalargeclothingcompanymighthaveintheseareas.2)Elicitsuggestionsfromthewholeclassandwritethemontheboard.-2-Unit2BrandsITeachingObjectives1．Masterthevocabularyoftalkingaboutbrands；usefullanguageintakingpartinmeetings2．Befamiliarwithpastsimpleandsimpleperfect3．GettoknowsomefamousbrandsIITeachingprocedureStep1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:1)Askstudents,workingindividually,tomakealistoftheirfivefavoritebrand.2)Askstudentstodiscusstheadvantagesofbrandedgoodsforthemanufacturerandtheconsumer(5minutes)3)DoexerciseCStep3Vocabulary(20minutes)1)Studentsaregiven15tofinishtheexercisesoftaskA&B2)Askfewstudentstopresenttheiranswers.3)Giveexplanationstosomedifficultterms.Step4Reading:(15minutes)Questionsfordiscussion:Howcanmanufacturersprotecttheirbrandsfrompiracy?1)ReadthearticleanddoexerciseB.2)HavethestudentsdoexerciseCandDStep5Languagereview:pastsimpleandpresentperfect(10minutes)1)StudentsaresupposedtofinishtaskAStep6Additionalreadingmaterial—What’sthatsmell?-3-Unit3TravelITeachingObjectives1．Masterthetermsirritatingtravelerswhenflying;sillsofmakingarrangementsonthetelephone2．Befamiliarwiththeusageof“will”3．GettoknowthebackgroundofEmiratesIITeachingprocedureStep1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:(10minutes)1)giveexplanationtothequote2)introductiononAnneMorrowLindberghBorn:6/22/1906Birthplace:Englewood,NewJerseyDied:Passumpsic,Vermont,2/7/2001Knowninherownrightasawriter,shewasalsoco-pilotandnavigatorforherhusband,CharlesLindbergh.ThecouplemetwhenAnne’sfatherwasambassadortoMexicowhenLindberghcametovisitandtookthefamilyonsight-seeingflights.Underherhusband’stutelage,Anneearnedherpilot’slicensein1931.-4-3)HavethestudentsdoexerciseBandCBritishEnglishAmericanEnglishpetrollorrycarparkholidaytaxiluggagereturntubesteward/stewardessmotorwayqueuetimetablegasolinetruckparkinglotvacationcabbaggageroundtripsubwayflightattendantfreewaylinescheduleStep3Reading:Freeflightoffer1)BackgroundofEmiratesAirlineEmiratesAirline:Dubai（迪拜）basedEmiratesAirlineisoneofthefastestgrowingairlinesintheworldandhasreceivedmorethan300internationalawardsforexcellencesinceitslaunchin1985.Emiratesnowtakesyoutomorethan80destinationsinEurope,theMiddleEast,theFarEast,Africa,Asia,AustralasiaandNorthAmerica.LetstudentsseeavideorecordingaboutEmiratesAirline2)Newwordsincentiven.sththatencouragesapersontoworkharder,producemoreorspendmoremoney-5-vouchern.aprintedpieceofpaperthatcanbeusedinsteadofmoneytopayforsth,orthatallowsonetopaylessthantheusualprice3)GetstudentsdoexerciseoftaskAStep4Reading:PassengersbehavingbadlyNewWords1.abusivea.rude,offensiveandinsulting2.verbala.relatingtoorintheformofwords3.assaultn.aviolentverbalorphysicalattack4.frustratev.cause(someone)tofeeldissatisfiedorunfulfilled5.stormv.moveangrilyorforcefullyinaspecifieddirection6.compelv.forceorobligetodosomething7.adrenalinen.肾上腺素8.crampeda.uncomfortablysmallorcrowded9.letrip:tospeakorbehaveviolentlyoremotionallyorwithoutrestraint10.septuagenariann.apersonwhoisbetween70and79yearsold11.downto:beattributableto(afactor);betheresponsibilityof1)Skimandscanthearticletofindtwoexamplesofpassengersbehavingbadly1.Abusinessshotoutthefronttyresofaplaneontherunway.2.A70-year-oldhitastewardbecausetherewasnomoresteak.2)Checktheanswers-6-Unit4AdvertisingITeachingObjectives1.ToenableSstoknowaboutadvertisements,toknowwhatfactorsasuccessfuladcontains2.TofamiliarizeSswithvocabularyconcerningadvertisingmediaandmethods3.GettoknowoutdooradvertisementsIITeachingprocedureStep1Checkontheanswersoflast-weekassignments(15minutes)Step2Quotation:Advertisingisthegreatestartformofthetwentiethcentury.”MarshallMcLuhan(马歇尔·麦克卢汉)(1911—1980),Canadianauthor,educator,&philosopher:Canadianacademicandcommentatoroncommunicationstechnology,whodevelopedtheoriesabouttheroleoftheelectronicmediainmasspopularculture.Heisbest-knownforthestudiesinstitutionalizedastheUniversityofToronto’sCenterforCultureandTechnology,wherehewasdirectorfrom1963.McLuhan’sworksincludeUNDERSTANDINGMEDIA(1964)andMED