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Yemi.HElementaryBusinessEnglishMay2010WZVTCDoesthispictureoffendyou?Yemi.HElementaryBusinessEnglishMay2010WZVTCWeallhaveculturalbiasesEveryonehaspersonalbiasesaboutdiverseculturesthatarereflectionsofideas&imagesinsociety.Skillsareneededtounderstand&respondeffectivelytodifferences.WhatIsCulture?•Integratedpatternofhumanbehaviorincluding:–Thoughts–Communication–Actions–Customs–Beliefs–Values–Institutions惯例ofaracial,ethnic,orsocialgroupEveryonehasacultureAperson’supbringing（教养）,childhoodenvironmentorfamilylifemaybereferredtoashisorherculture.Oneperson’sculturalexperiences,therefore,maybedifferentfromanotherperson’sculturalexperiences,asonefamily’scultureisdifferentfromanotherfamily’sculture.Levelsofculture•National:learnedbehavioral（动作的）patterns,beliefs,values,andinstitutionssharedbythecitizensofanation.•International:culturaltraditionsthatexpandbeyondculturalboundaries.•Subculture:differenttraditionspracticedbygroupssetwithinalargerculture.Frequentlyregionallybased.集体文化、副文化：指与主文化相对应的那些非主流的、局部的文化现象。Cross-culturalValues比较各种文化标准•Freedom•Independence•Self-reliance•Equality•Individualism•Competition•Efficiency•Time•Directness直率•Openness•Belonging•Groupharmony•Collectiveness集体主义•Age/seniority资历•Groupconsciousness•Cooperation•Quality品质•Patience•Indirectness迂回•Go-between中间人AmericansJapaneseElashmawi&Harris1993LANGUAGE&CULTRE“Languageisacarrier&containerofculturalinformation.”“Languageisaspecialpartofculture.”“Languageisstronglyinfluenced&shapedbyculture,reflectingmanyfeaturesofculture.”“Language&cultureinteract&interplay相互作用.”Yemi.HElementaryBusinessEnglishMay2010WZVTC“England&Americaaretwocountriesseparatedbythesamelanguage.”AttributedtoGeorgeBernardShaw(1856-1950),IrishwriterBritishEnglish&AmericanEnglishChineseBEAE糖果公寓地下室时间表售票处秋天手电筒电梯高速公路商店SweetCandyFlatApartmentCellarBasementTimetableScheduleBookingofficeTicketofficeAutumnFallTorchFlashlightLiftElevatorMotorwayHighwayShopStoreYemi.HElementaryBusinessEnglishMay2010WZVTCEnglish&ChineseGreenhouseBusyworkHousewarmingBusybodyFreeloveLowboyHighschoolFirstladyCookerRestroomSunspotStopwatch温室乔迁之庆公开同居中学炉子或厨具耗时又无价值的工作爱管闲事的人矮脚衣柜总统夫人卫生间黑子跑表Yemi.HElementaryBusinessEnglishMay2010WZVTCOVERVIEWVocabulary-----CompanyculturesListening-----CulturalmistakesReading-----FastfoodinJapanSkills-----Identifyingproblems&agreeingactionCasestudy-----AchangeofcultureYemi.HElementaryBusinessEnglishMay2010WZVTCALookatthefollowingtipsforvisitingadifferentcountryordoingbusinessthere.Usethewordsfromtheboxtocompletethetips.dateclotheshoursbookcustomsmoneycardsfoodsportlanguage1.Findoutaboutthemostpopular________inthecountry.2.Alwaystake__________inUSdollars.3.Findoutaboutthenormalworking_________.4.Becarefulhowyouwritethe_________.5.Findoutaboutthemostimportant___________andfestivals.6.Learnhowtospeakalittleofthelocal__________.StartingupsportmoneyhoursdatecustomslanguageYemi.HElementaryBusinessEnglishMay2010WZVTC7.Reada_________aboutthehistoryofthecountry.8.Eatsomeofthe__________beforeyougo.9.Wearformal__________.10.Translateyourbusiness__________intothelocallanguage.WhichofthetipsinExerciseAdoyouthinkare:a)veryuseful?B)useful?c)notuseful?BCWhichtipsaregoodadviceforyourcountry?Addsomeothers.Itisimportanttolearnhowtogreetpeopleintheirlanguage.bookfoodclothescardsAdateclotheshoursbookcustomsmoneycardsfoodsportlanguageYemi.HElementaryBusinessEnglishMay2010WZVTCCompanyCulturesCompanycultureisthedistinctivepersonalityoftheorganization.Itdetermineshowmembersact,howenergeticallytheycontributetoteamwork,problemsolving,innovation,customerservice,productivity,&quality.Aswematuredfrominfancytoadulthood,itwasourculture,in&outsideofthehome,thattoldushowtoact.Ashumanbeingswearehighlyskilledatlearningfromsocialsettings,recognizingalmostimmediatelyhowweshouldbehave.Weknowhowtofitin,howtodowhatisneeded.Yemi.HElementaryBusinessEnglishMay2010WZVTCCompanycultures,likeanyotherculture,tellmembershowtobehave—whattodo&whatnottodo.Theworkcultureisthestageorcontextforwhatpeopledo,forallthathappens.Acompanywithawell-developedculture,easilyoutperformsitscompetitors.Ifyouwanttounderstandwhypeopledowhattheydo,looktotheculture.Orsaidanotherway;ifyouwanttounderstandacompany'sculture,lookatwhatpeopledo.CompanyCulturesYemi.HElementaryBusinessEnglishMay2010WZVTCADifferentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Dress(uniforms/casualFridays/weekendclothes)1.Wedon’thavetowearbusinesssuitsattheendoftheweek.Mycompanyhasasystemof______________.2.Inmanybanks,staffcan’twearwhattheylike.Theyhavetowear____________.VocabularycasualFridaysuniformsTimekeeping(flexiblehours/part-time/shiftwork)3.Fortwoweekseachmonth,Iworkatnight.Ican’tsleepduringtheday.Ihate_____________.4.Wehavea____________systeminouroffice.Somepeopleworkfrom9a.m.to5p.m.;othersworkfrom10a.m.to6p.m.shiftworkflexiblehoursYemi.HElementaryBusinessEnglishMay2010WZVTCTimeoff(childcare/annualleave/publicholiday)5.IamsobusyatthemomentthatIworkedonNewYear’sDay,whichisa(n)___________.6.Howmanydays___________doyougetinyourcompany?public