新职业英语2 Unit 4

Unit4MoneyUnit4新职业英语Unit4MoneyContentsBackNextHomeListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8Unit4MoneyWarm-1Warming-upTask1Matchthefollowingcurrencieswiththeirnames.(Notes)BackNextHomeJapaneseYenUnitedStatesDollarPoundSterlingEuropeanDollarKoreanWonCanadianDollarUnit4MoneyNotes-1PoundSterling英镑EuropeanDollar欧元CanadianDollar加拿大元UnitedStatesDollar美元JapaneseYen日元KoreanWon韩国元根据中国银行2010年12月31日外汇牌价1英镑≈10.31人民币元1美元≈6.62人民币元100日元≈7.97人民币元1加拿大元≈6.66人民币元1欧元≈8.58人民币元100韩国元≈0.57人民币元BackUnit4MoneyWarm-2Warming-upBackTask2Completethetablewithappropriatecurrencycodesandsymbols.GBP£EUR€JPY¥CNY/RMB￥HKDHK$BackNextHomeUnit4MoneyNotes-2NotesBackcurrencycode:货币代码currencysymbol:货币符号Unit4MoneyReadingAReadingABackNextHomeTextTask1Task2BusinessKnow-howUnit4MoneyTextA-1TheFirstCreditCard1Chargingforproductsandserviceshasbecomeawayoflife.Nolongerdopeoplebringcashwhentheybuyasweateroranappliance,theychargeit.Somepeopledoitfortheconvenienceofnotcarryingcash;othersdoitsotheycanpurchaseanitemtheycannotyetafford.Thecreditcardthatallowsthemtodothisisa20thcenturyinvention.BackNextHomeReadingAUnit4MoneyTextA-2ReadingABackNextHome2Intheearly20thcentury,chargeaccountsbecamepopular.Withautomobilesandairplanes,peoplenowhadtheoptiontotraveltoavarietyofstoresfortheirshoppingneeds.Inanefforttocapturecustomerloyalty,manystoresandgasstationsbegantoofferchargeaccountsfortheircustomerswhichcouldbeaccessedbyacard.Unfortunately,peopleneededtocarrydozensofthesecardsiftheyweretodoadayofshopping.Unit4MoneyTextA-3ReadingA3Acreditcardthatcouldbeusedatmultiplestoreswasnotinventeduntil1950.ItallstartedwhenFrankMcNamara,headoftheHamiltonCreditCorporation,andtwoofhisfriendswentouttosuppertodiscussaproblemcustomerin1949.4Thisparticularcustomerhadlentanumberofhischargecardstohispoorneighborswhoneededitemsinanemergency.Forthisservice,themanrequiredhisneighborstopayhimbackthecostoftheoriginalpurchaseplussomeextramoney.ButmanyofhisneighborswereunabletopayhimbackandhewasforcedtoborrowmoneyfromtheHamiltonCreditCorporation.BackNextHomeUnit4MoneyTextA-45Attheendofthemeal,McNamarawasshockedtodiscoverthathehadforgottenhiswallet.Tohisembarrassment,hehadtocallhiswifeandhaveherbringhimsomemoney.6Mergingthetwoconceptsfromthatdinner—thelendingofchargecardsandnothavingcashonhandtopayforthemeal,McNamaracameupwithanewidea:acreditcardthatcouldbeusedatmultiplelocations.HediscussedtheideawithhistwofriendsandtheystartedanewcompanycalledtheDinersClubin1950.ReadingABackNextHomeUnit4MoneyTextA-57Insteadofindividualcompaniesofferingcredittotheirowncustomers,theDinersClubofferedcredittoindividualsformanycompanies.ThecompanieswhoacceptedtheDinersClubcreditcardwerecharged7percentforeachtransactionwhilethesubscriberstothecardwerechargeda$3annualfee.Inthebeginning,progresswasdifficult.However,theconceptofthecardgrewandbytheendof1950,20,000peoplewereusingtheDinersClubcreditcard.ReadingABackNextHomeUnit4MoneyTextA-68TheDinersClubcreditcardcontinuedtogrowmorepopularanddidn’treceivecompetitionuntil1958.Inthatyear,bothAmericanExpressandVISAarrived.Theconceptofauniversalcreditcardhadtakenrootandquicklyspreadacrosstheworld.ReadingABackNextHomeUnit4MoneyA-Trans-1ReadingA第一张信用卡1记账购买产品和服务已成为一种生活方式。人们不再带现金去购买毛衣或电器，而是记账消费。有些人这么做是因为不带现金很方便，另一些人则是因为可以购买自己暂时买不起的东西。人们之所以能这么做是因为有了信用卡——一项20世纪的发明。BackUnit4MoneyA-Trans-2ReadingA220世纪早期，记账账户流行了起来。有了汽车和飞机，人们可以选择去很多不同的商店以满足购物需求。为了赢得顾客忠诚度，许多商店和加油站开始为顾客提供记账账户，账户通过一张卡来使用。遗憾的是，人们要想逛一天街，那就得带上许多这样的卡。BackUnit4MoneyA-Trans-3ReadingA3能够在多个商家使用的信用卡直到1950年才问世。这一切都起源于1949年的一天，哈米尔顿信用公司老板弗兰克·麦克纳马拉和两位朋友出去吃晚饭，商讨一个问题客户的事情。4这位客户将多张签账卡借给了他那些急需购物的穷邻居。为此，他要求那些邻居除了偿还所购物品的原价之外再给点额外费用。但他们中大多数都无力偿还，结果他只好从哈密尔顿信用公司借款。BackUnit4MoneyA-Trans-4ReadingA5饭吃完了，麦克纳马拉发现自己竟忘了带钱包。他不得不尴尬地打电话给妻子，让她送钱来付账。6那顿晚餐中有两点——外借记账卡和没有现金付饭钱——让麦克纳马拉产生了一个新念头：发行一种能在多家商店使用的信用卡。他与两位朋友商量后，于1950年共同创办了一家名叫食客俱乐部的公司。BackUnit4MoneyA-Trans-5ReadingA7与每家公司独自为其顾客提供信用不同的是，食客俱乐部代表多家公司为个人提供信用。接受食客俱乐部信用卡的公司每笔交易缴纳7%的手续费，信用卡使用者则须缴纳3美元的年费。起初，这项业务举步维艰。然而，这种信用卡概念逐渐普及开来。到了1950年底，已有两万人在使用食客俱乐部的信用卡。BackUnit4MoneyA-Trans-6ReadingA8食客俱乐部信用卡越来越流行，直到1958年才面临竞争对手。那年，美国运通卡和维萨信用卡问世。从此，通用信用卡的概念深入人心并迅速传遍整个世界。BackUnit4MoneytoaskforanamountofmoneyforgoodsorserviceReadingAchargefore.g.Whatdidtheychargefortherepair？BackTran:餐馆向这个就餐者收费20英镑。Therestaurantcharged20poundsforthedinner.Unit4Moneyv.tobuysomethingReadingApurchasee.g.Theequipmentcanbepurchasedfromyourlocalsupplier.e.g.Pleaseinsurethatyoupurchaseyourticketsforthefilminadvance.Tran:他们花了一百万美元购买了这块土地.Theypurchasedthelandfor$1million.NextUnit4Moneyn.theactorprocessofbuyingsomethingReadingApurchasee.g.Thiscompanyhasjustannouncedits$3millionpurchaseforParkHotel.Backe.g.Ifyouarenotsatisfiedwithyourpurchase,wewillgiveyouafullrefund.Tran:留好收据作为你的购买凭据。Keepyourreceiptasproofofyourpurchase.Unit4MoneycreditextendedbyabusinesstoacustomerReadingAchargeaccounte.g.Myfatherhasjustboughtanewhouseonhischargeaccount.BackTran:我习惯用赊购账户购买我的日用必需品.Iamusedtobuyingmydailynecessitiesonmychargeaccount.Unit4MoneyBackoption