商务英语 Unit 8 corporate hospitality

UnitOverviewBystudyingthisunit,youareexpectedto:●learnsometipsonentertainingclients;●understandthemeetingminutesoncorporatehospitalityarrangements;●knowhowtomakearrangementsforreceivingclients;●knowhowtowriteane-mailofthanksforbeingentertainedduringabusinessvisit.Unit8CorporateHospitalityUnit8CorporateHospitalityUnit8CorporateHospitalityTask2Task1Task1Task1Task1Task1Task2Task1Unit8CorporateHospitalityTask1Matchthepictureswithservicesinvolvedinreceivingguests.ABCDEFABECDFUnit8CorporateHospitalityTask2AsidefromtheserviceslistedinTask1,whatelsemaybeinvolvedinreceivingacompany’sguests?●factory/companytour●on-sitevisit●cocktailparty●specialityshopping●receptionbanquet.Unit8CorporateHospitalityStartingPointTextUnderstandingtheTextActivity1DealingwithLanguageFocusingOnGrammarSettingUnit8CorporateHospitalitySetting:TheGreatWallStationeryCompanyispreparingforthevisitofToddAnderson,thePurchasingManagerofAngelaStationeryCompanyLtd.Herearesometipsforentertainingclientssuccessfully.Unit8CorporateHospitalityStartingPointTask1Listsomefactorstobeconsideredwhileentertainingclients.Shareyourlistwithyourpartnerandgiveyourreasons.Someofthefactorsaregiventohelpyougetstarted:1.Thenumberofclients2.Theclients’culturalbackground3.Theclients’hobbies1.Thebudget2.Theweatherconditions3.Thetaboosubjects4.Thetimeexpansion5.ThetransportationandaccommodationUnit8CorporateHospitalityEntertainingClientsRequiresWorkCorporatehospitalityistypicallydefinedasanyeventthatbenefitsanorganizationbyentertainingclientsorprospectiveclientsattheorganization’sexpense.Youeitherloveitorhateit.Butwhicheversideofthefenceyouareon,itiscommonlyagreedthatthisisavitalpartofsuccessfulbusiness.Unit8CorporateHospitalityToentertainyourtargetssuccessfully,youwillneedtoplancarefullyandindetail.First,youneedtofindoutwhatyourclientsenjoy.Dotheyenjoysports,likegolfortennis?Or,arethereanyrestaurantstheyareespeciallyfondof?Findingthisinformationisrelativelyeasyifyoulistentoyourclients.Asweallknow,asimplecommentmadeduringaroutinemeetingoraphonecallcouldgiveyouaninsightintotheirhobbiesandinterests.Makeanoteofit—theywillbeveryimpressedwhenyouentertaintheminawaythatistailoredtothem.Unit8CorporateHospitalityEntertainingagroupofclientscanprovetricky,asnoteveryonewillbeinterestedinthesamethings.Thebestcourseofactioninthissituationistooptforaprogramofevents.Forexample,aneveningatthetheaterfollowedbydinner.Thatwayyouaremorelikelytofindelementsthatwillappealtoall.Ifyouarenotsureofyourclients’interests,culturaleventsprovideanicetouch.Forexample,invitingclientstoaPekingOperawouldbeappropriateinBeijing,especiallyforclientsontheirfirstvisittoChina.Takingyourclientsonacitytriptovisitlocalscenicspotsandplacesofinterestisanothernicechoice.Unit8CorporateHospitalityJustidentifyinginterestingeventsorplacestovisitdoesnotaloneensuresuccessfulcorporatehospitality.Asacompanion,yourinteractionwiththeclientsalsocountsformuch.Unlessyouareanaturallyoutgoingandtalkativeperson,makinginterestingconversationwitharelativestrangerforanextendedperiodoftimecanbedifficult.Herearesometipstoconsider:Unit8CorporateHospitality●Findyourclients’likesanddislikes.Don’tbeafraidtoaskquestions.Perhapsyouhavesomethingincommon.●Studyuponacoupleof“nice”jokestostartyourconversation.●Shutofforsilenceyourcellphone.Makesureyourfullattentionisoncreatinganentertainingtimeforyourclients.●Thoughyou’llbeinamorerelaxedsetting,maintainasenseofdecorum.Youareareflectionofyourcompany.Unit8CorporateHospitalitycorporatehospitality:Itisafabulouswaytowinfavorwithclients.Ithelpstobuildstrongrelationshipswithnewandpotentialclientsaswellasnurturesandcultivatesalongandhealthyrelationshipwithexistingclients.It’stheLawofReciprocity:Yougivesomeonesomethingandtheyfeelneedtoreciprocate.Thebestwaytodothisistousesomesortofparticipatoryeventwhereenjoymentisthekey.Seedsofbusinessdealingsandcontractsaresownintherelaxedandenjoyablesurroundings.Acorporatehospitalityeventistheperfectoccasiontolaunchanewproduct.However,itisnotallaboutwinningnewbusinesses.Perhapsyou’llwanttotakeitasanopportunitytogivethankstolong-timecustomersfortheirloyaltyandsupport.Tips:Unit8CorporateHospitalityUnderstandingtheTextTask2Completethepassagethatsummarizesthetext.1.includesaseriesofentertainingactivitiesheldattheorganization’s2..Toentertainclientssuccessfully,youneedtofindoutfirstofallwhattheyareespecially3..Somedetailsinaroutinemeetingoraphonecallmaygiveyouan4.intowhattheylikebest.Thismayrequirethatyouentertaintheminawaythatis5.them.Toentertainagroupofclients,you’dbetterchoose6.,likeaneveningatthetheaterfollowedbydinner.Iftheclientsdonotshowanyparticularpreference,7.mayprovideanicetouch.8.alsocountsformuch.Andyoumustalwaysbearinmindthatyouarea(n)9.CorporatehospitalityexpensefondofinsighttailoredtoaprogramofeventsculturaleventsInteractionwiththeclientsreflectionofyourcompany.Unit8CorporateHospitalityUnderstandingtheTextTask3Answerthequestionswiththeinformationyoufindinthetext.1.Whatiscorporatehospitality?Corporatehospitalityistypicallydefinedasanyeventthatbenefitsanorganizationby