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ChickenMcDonald's,KFCinChinaBusinessEnglish——Groupmembers：I、EnterpriseIntroductionII、DevelopmentSituationsofMcDonald'sandKFCinChinaIII、StrategicComparisonofChineseMcDonald'sandKFCIV、AdvantagesofChina’sKFCtoMcDonald'sMcDonald's,KFCinChinaI、EnterpriseIntroductionI、EnterpriseIntroductionMcDonald'sPlaza(McDonald'sCorporation)isalargefastfoodchains,approximatelythirtythousandbranchesintheworld,mainlysellinghamburgers,Frenchfries,friedchicken,soda,icecream,salad,fruit.McDonald'srestaurantsspreadonsixcontinentsthroughouttheworldoverahundredcountries.Inmanycountries,McDonald'srepresentsanAmericanwayoflife.Companyname：McDonald'sHeadquarterslocation：Oakbrook,Illinois,USAEstablishedTime：1954Products：Chainoffastfood,dessertThenatureofthecompany：Listedcompanycompanyslogan：I'mlovin’itKentuckyfriedchicken,commonlyreferredtoasKFC,derivingfromthefamouschainoffastfoodrestaurantsintheUnitedStates.ItwascreatedbyColonelHarlandSandersin1952.Themainproductsarefriedchicken,hamburgers,Frenchfries,sodasandotherWestern-stylefastfood.I、EnterpriseIntroductionCompanyname：KentuckyFriedChickenHeadquarterslocation：Kentucky,USAEstablishedTime：1952Products：WesternfastfoodThenatureofthecompany：chainoftheUnitedStatesofAmericaCompanyslogan：WeDoChickenRightAfterenteringChinaformorethantwentyyears,McDonald'shasalwaysbeenbehindatKFC,uptonowithasnotturnedover.InChina,McDonald'shasmorethanonethousandstores,whileKFChasmorethan3000stores,whichisthreetimethanMcDonald'sthreetimes.AndKFC’salesisfourtimesthanMcDonald's.McDonald'sistheworld'sfirstfoodandbeveragebrands.Ithasmorethan30000storesinabout120countriesintheworld,withworldwidesalesofabout$40000000000.WhileKFChasabout10000storesin80countriesworldwidely,rankingseventhinUSA,withsalesoflessthan$5000000000,andsalesofMcDonald'sintheUnitedStatesisabout$20000000000,McDonald'sisfourtimesthanKFC.InternationalChinaII、DevelopmentSituationsofMcDonald'sandKFCinChinaII、DevelopmentSituationsofMcDonald'sandKFCinChinaThenumberofshopsofMcDonald'sandKFCinChina19952000200320072010801003004006001000870240012003500McDonald'sKFC（Year）SalescomparisonofMcDonald'sandKFCinChina501001502002503003502007200820092010Unit:0.1billionYuan（Year）McDonald'sKFCII、DevelopmentSituationsofMcDonald'sandKFCinChinaReputationofMcDonald'sandKentuckyintheChinesemarketBytheendof1999,thesurveyconductedbytheinternationalfamousACNeilsonResearchCorporationtoChineseconsumersshowed,KFCisaChinesefavoriteinternationalfirstbrand.In2000,researchesofACNeilsoncompanyinChinese30citiesshowedthat,KFCisrakingfirstamongthe“10Consumersmostoftenpatronageinternationalbrand’’2004McDonald'swasunwillingtoreleasesales.FromOctober14,toNovember21st,Neteasemadeaspecialquestionnaire,in3340votes,34%ofthevotersthoughtMcDonald'sisnotgoodasKFC,31%thoughtthatMcDonald'ssoldbadly.Arecentsurveyshowsthatonthequestion“WhetherKFCisgoodorandMcDonald'sisgood”,,57.14%preferKFC,25%preferMcDonald's.II、DevelopmentSituationsofMcDonald'sandKFCinChinaIII、StrategicComparisonofChineseMcDonald'sandKFC①Intangibleresources②Integrationofhumanresources①IntegrationofOperationresource②IntegrationofPhysicalresources1、CorecompetitivenessofMcDonald'sandKFCIII、StrategicComparisonofChineseMcDonald'sandKFC2、CompetitionstrategyofMcDonald'sandKFCStrategiesofProducts:KFC-localization;McDonald's-standardizationKFCsparesnoefforttomeetthedifferentneedsofChineseconsumers;McDonald'sconsidershamburgersandbeefastheirflagshipproducts,adheretotheconsistentstandardizedscalesofforeignfastfoodandglobalproducts.Strategiesoftargetmarket:KFC-family-oriented,McDonald'sfocusesonyoungpeopleMcDonald'sadvocatesyoung’spassion,KFCwarmfamily,withthecompetitiveadvantageofproductlocalization,furtherexpandingthetargetmarkettotheolderconsumergroups.Therefore,KFCisaheadofMcDonald'sintargetmarketpositioning,occupyingafavorablemarketposition.III、StrategicComparisonofChineseMcDonald'sandKFCStrategiesofBrand:KFC-China-localization,McDonald's-GlobalizationIneverybrandimagedetails,KFChasobviouscharacteristicsofChineseculture.McDonald'scontinuestoemphasizetheirownimageofanyplaceinthestandardizationandunificationStrategiesofTalent:KFC-localization,McDonald's-diversificationKFC’spersonnellocalization,isnotonlyreflectedinthegrass-rootsstaff100%localization,alsointhemostcriticalseniormanagementtalents.McDonald'semployeesisnotonlyfromoneside,butfromadifferentchannel.McDonald'stalentportfolioisfamily-styled,boththeelderandtheyouth---theeldercangiveexperiencetotheyouth,butalsocanbedrivenbytheyoungpeople'svitality.III、StrategicComparisonofChineseMcDonald'sandKFCStrategiesofSuppliermanagement:Kentucky-humanization,McDonald's-independenceKFCforsuppliermanagementistheintegrationofsuppliersaroundKFCKentuckyaround,andtheyestablishedastrategiccooperativepartnership,tojoinhandsforcommondevelopment,andsuppliermanagementofKentuckyembodiesthehumanisticcare.McDonald'smaintainsmoreindependenceinsuppliermanagement,strictmanagementofsuppliers,andconstantlycultivateloyalsuppliers,isthehandshake-cooperationpartnership.KFC’stoattitudestowardtheproviderembodytheChinesech