外贸英语函电课件

外贸英语函电BusinessEnglishCorrespondence主编项伟峰学习目标与岗位工作能力学习任务学习任务学习任务模块评估测试LearningGoalsLearningTask1LearningTask2LearningTask3ModuleAssessmentModuleContentStructure模块总结ModuleConclusion扩展商务资源ExtendedBusinessResourcesLearningGoals(JobCompetence)Writelettersofenquiry,offer,counter-offerandacceptanceIdentifyfirmofferandnon-firmofferWriteletterstoreplytoenquiry,offer,counter-offerandacceptanceModule3Enquiry,Offer,Counter-offerandAcceptance2LearningTask13LearningTask24LearningTask35ModuleAssessment1LearningGoals(Jobcompetency)6ModuleConclusionLearningTask1EnquiryandReplySection6SummarySection5SimulationWorkshopSection4CorePhrasesandSentencePatternsSection1LeadinSection2BusinessCompassSection3WorkSamplesandAnalysisSection1Lead-inIninternationalbusiness,agooddealwillbemadeaftermanynegotiations.Theprocessesincludeenquiry,offer,counter-offer,etc.Questions:What’sanenquiry?What’sanoffer?What’sacounter-offer?Keys1.Anenquiryisrequestforbusinessinformation,suchaspricelists,catalogues,samples;anddetailsaboutthegoodsortrade.Itisusuallymadebytheimporter,butcanbemadebytheexporter.Onreceivingtheenquiry,itisaregularpracticethattheexportershouldreplytoitwithoutdelay.2.Anoffer,oraquotation,isaproposalmadebysellerstobuyersinordertoenterintoacontract.Inotherwords,itreferstotradingtermsputforwardbyoffererstoofferees,onwhichtheofferersarewillingtoconcludebusinesswiththeofferees.3.Acounter-offerisanewOffermadeinresponsetoanofferreceived.Whenaproductisofferedtoyouforagivenamountofmoneyandotherterms,you,inturn,canrespondwithseveraloptions;Acounter-offerisnothingmorethananewoffer.Itpurportstobeanacceptanceoftheofferreceived,butcontainsadditions,limitationsorothermodifications,leadingtoarejectionoftheoriginalofferandformingactuallyanewoffer.LearningTask1EnquiryandReplySection6SummarySection5SimulationWorkshopSection4CorePhrasesandSentencePatternsSection1LeadinSection2BusinessCompassSection3WorkSamplesandAnalysis1.EnquiryandReplyEnquiry:gettherequiredinformationofthesupplyofcertainproduct,serviceorthegeneralinformation.GeneralEnquiry:askingforcommondata,suchascatalogue,pricelist,sampleandpictures,etc.SpecificEnquiry:specificallyenquiryaboutnameofcommodity,specifications,quantity,unitprice,dateofshipment,paymenttermsandpacking,etc.2.MainpointsofanEnquiryOpening:thepurposeorreasonofwriting:thesourceofinformation;whatsortoffirmyouare;theintention(interestinthegoods);Body:thedetailsofrequirements:therequirements(askingforcatalogues,pricelistsandsamples,etc.)tohaveageneralideaoftheproduct;askingforanofferorquotationonacertaincommodity);theintroductionofmarketandpricethatwillbeobtained;Closing:expectationLearningTask1EnquiryandReplySection6SummarySection5SimulationWorkshopSection4CorePhrasesandSentencePatternsSection1LeadinSection2BusinessCompassSection3WorkSamplesandAnalysisLetter1GeneralenquiryDearSirs,SnookertablesWearepleasedtolearnfromtheNewZealandEmbassythatyouarealeadingcompanyinNewZealandexportingsnookertables.Thereisagrowingdemandforsnookertablesinthismarketandwearehopingtobethefirsttointroducethisproductinourdistrict.Wewouldbepleasedifyoucouldsendusyourcatalogue,pricelisttogetherwithanysamplesyoucansupply.Wewouldalsoappreciateitifyoucouldtellusthetermsofpaymentwithwhichyoudobusinesswithothers.Welookforwardtoreceivingyourlettersoon.Yoursfaithfully,（signature）Letter1GeneralenquiryComments&AnalisysComments:Theimporterwantstohaveageneralideaofthecommodity;hemayrequestforpricelist,catalogue,samplesandotherterms.Analysis:Para1.Thesourceofinformation.Para2.Theintention(interestinthegoods).Para3.Therequirements(askingforcatalogues,pricelistsandsamples,etc.);askingforanofferorquotationonacertaincommodity.Para4.Expectation:askforaquickresponse.Letter2SpecificEnquiryDearSirs,ThankyouforyourletterofAugust25.Wearepleasedtoknowthatyouareproducingdifferentkindsofcervicalartificialdiscs.Weareinterestedinyourvariouscervicalartificialdiscsrecommendedinyourletter,particularlyBryandiscandDiscoverdisc.Willyoukindlysendusacopyofyourillustratedcatalogueandsomesampleswithfurtherinformation?WeshallbeobligedifyoucouldalsoquoteyourlowestpriceCFRCairostatingearliestdateofshipment.Bryandiscofhighqualityarepopular.Webelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthetypesmentioned.Ifyourpriceiscompetitive,wewillconsiderplacinganorderfor500withyou.Wearelookingforwardtoyoururgentreply.Yoursfaithfully,（signature）Letter2SpecificEnquiryComments&AnalysisComments:Theenquiryisclearlystatedwithallrelevantdetailsatthisstage.Thepurchaserwishestobuyhighqualityproductswithlargequantitiesatverycompetitiveprices.Analysis:Para1.Makethereferenceclearandrespondtoit.Para2.Statetheenquiryclearly,givingdetails.Para3.Explainthepotentialbusinessprospect.Para4.Expectation:askforaquickresponse.Letter3ReplytotheaboveDearSirs,ThankyouforyourspecificenquiryofDecember12.Theenclosedillustratedcatalogueandsampleswillgiveyoudetailsofthetwosortsofcervicalartificialdiscsinwhichyouareespeciallyinterested.Theillustrationswillalsogiveyouinformationaboutot