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--warm--enthusiastic(热情)helpful--------friendly(吸引人)inviting-------pleasantkind--------consideration(周到)(敏感性)sensible-------thoughtfulpolite-------hospitable(好客)--invitation--meeting--introduction--guidedtour--entertainment(款待)--treatment(待遇)-----------------gift--idiomatic(合乎语言习惯)--tactful(机智;得体;老练)--appropriate(适当)--polite--formal--informalWhatcanyoushow?幻灯片4•Reception•Conferenceroom•Coffeelounge•MD’soffice•Generaloffice•Youroffice•Sales&Marketingdepartment•Research&Developmentdepartment•ManufacturingunitWHEREARETHEY?•P36TheBoardGeneralManager／ManagingDirectorPersonnelDept.ProductionDept.FinanceDept.Sales&MarketingDept.ResearchDevelopmentDept.PublicRelationDept.-recruit-manufacture-employhire-train-promote-transfer-fire／dismiss-retire-welfare-investment-produce-factory-equipment-material-product-aftersalesservice-maintenance-launchcampaign-loan-capital-accounting-costing-profits-margin-laborcost--salespromotion-supply-advertisement-TVcommercials-order-delivery-service-design-marketresearch-sample-prototype-model-entertainingclients-businessreception-problematworkNewwordsandExpressions•shortvisit短期访问/短暂停留showsb.around带某人参观guidedtour（有导游的）游览EdwardGreen&PhilWatson•DidPhilarriveontimeatBiburySystems?•WhywasPhillate?•HashebeentoBiburySystemsbefore?•WhatdidEdwardoffertodo?•..\视频\08.flv•No,he’slate.•Thetrafficwasverybad.•Once.AveryshortvisittoDonBradley’soffice.•PerhapsIcouldshowyouaroundafterthemeeting.Don,Phil&EdwardNewwordsandExpressions....\视频\08.flv•DidEdwardlikePhil’sdesigns?•What’sEdwardopinion?•DidDonagree?•WhoareBiburySystemstargeting?•No.•Hethinksthedesignisverygood.Butnotforthisproduct.•Yes,heagrees.Hethinksitseemsratheryoungfortheirmarket•childrenofwell-educated,highincome,youngprofessionals&adultsNewwordsandExpressions•goeswith搭配•targetat针对•professional专业人士Derek,Phil&EdwardNewwordsandExpressions....\视频\08.flv•HowmanydifferenttoysdoesPhilseeinthedevelopmentworkshop?•DidPhilknowDerekbefore?•WhatquestionsdidPhilask?•WhodoesthemarketresearchforBiburySystems?•Dotheysometimesbuymarketresearchexpertisefromoutsidethecompany?•2•No,hedoesn'tthinkso.•Whogivesyoutheideas?•Whothoughtofthis?•theirownresearchpeoplein-house&buyinmarketresearchexpertise•Yes.NewwordsandExpressions•developmentworkshop研发车间•manufacture生产•underlicence特许•concept观念,概念•flexible灵活的•licensingdeal特许交易•exportlicense出口许可证•importlicence进口许可证•in-house内部的•detailed详细的•assessment评估•expertise专门技术•complicated复杂的,难解的•packagingdesigns包装设计Invitation•A:Wouldyouliketogothroughourfactorysometime?B:That’sagoodidea.A:Icansetupatournextweek.B:Justletmeknowwhichday.Meeting•A:Thanksforcomingtoday.B:I’vewantedtoseeyourfactoryforalongtime.A:wecanstartanytimewhenyou’reready.B:I’mallset.•A:Isthisyourfirstvisittoourshowroom.B:Yes,itis.A:CanIshowyouaround.B:Thatwouldbeniceofyou.IntroductionA:Thetourshouldlastaboutanhourandahalf.B:I’mreallylookingforwardtothis.A:Wecanstartoverhere.B:I’lljustfollowyou.A:Pleasestopmeifyouhaveanyquestion.B:Iwill.A:Firstlet’smeetourGeneralManager.幻灯片8GuidedTour•A:Welcometoourshowroom(商品样品的)陈列室.B:Thankyou,I’mgladtobehere.A:IsthereanythingIcanshowyou.B:IthinkI’dliketojustlookaround.Questions•A:Howistheproductselling?B:It'ssellingwell.A:Whatarethesellingpointsofyourproduct?B:Comparedwithcompetingproducts,oursissmallerandlighter.A:I'mnotsurehowthisworks.B:Wouldyoulikemetodemonstrateitforyou?A:Canyou?B:Sure.Noproblematall.Offer•A:Anythingparticularyou'reinterestedin?B:I'mverymuchinterestedinyourpersonalcomputers.A:Well,thisisourlatestcatalog.B:We'llorderafterweseethesample.Gifting•A:Thisisourlatestproduct.B:Whenisitgoingtobeonthemarket?A:Itwillbeoutnextmonth.B:CouldIhavethissamplefreeofcharge?A:I'dliketotakethesecatalogswithme.B:Sure.gorightahead.A:AndIwantthesepricelistsaswell.B:Pleasetakewhateveryoulike.Ending•A:Wehopeyouenjoyedthevisittoourcompany.B:Yes,ithelpedmeoutalot.A:Wouldyoubekindenoughtosignourvisitors'book?B:I'dbehappyto.•A:That’stheendofthetour.B:Itwasagreathelptome.A:Justletmeknowifyouwanttobringanyoneelse.B:I’dliketohavemybossgothroughtheplantsomeday.Consideration•A:Duckyourheadasyougothroughthedoorthere.•A:You’llhavetowearthishardhatforthetour.•A:Besuretocallmeifyouneedanything.Qs•What’sthis?•Whomadeit?•What’sitsbestquality?GoodSuppliersModeofPurchasing采购模式•Traditional传统采购•Global全球统一采购•Domestic国产化采购•Joint联合采购GoodSuppliers选择合格的供应商•拥有并保持一个具有高度竞争力的供应市场，具有成本领先优势，对任何一个公司，都是具有关键战略意义的。HP、IBM、通用电器、本田等世界500强公司，通过科学的供应商管理，每年在供应链环节成本节约6-8%。采购部门已不仅仅是“买东西”，寻找和培养适合公司战略需要的供应商已成为采购部门的重要职责。随着市场竞争的趋激烈，面对日益严峻的成本压力和残酷的市场挑战，外购或寻找合适供应商提供原来由自己制造的产品或服务，已成为众多企业规避风险、提升核心能力的必然选择，供应商选择、评价与管理已成为影响企业未来市场竞争能力的关键因素Adidas发布2010南非世界杯比赛用球JABULANIJABULANI”源于非洲祖鲁语，意为“普天同庆•“JABULANI”采用阿迪达斯全新研发的“Grip’n’Groove（凹槽）”球面，使得球体可以在任何天气条件下始终保持稳定的飞行路线，从而大大提升球员对足球的控制力。“JABULANI”突破性地仅由八块表皮组成，阿迪达斯首次采用球形制模的方法使每一块表皮都实现三维立体结构，然后以热粘合技术拼接完成，从而使新球较以往更圆、运行更精准。•作为阿迪达斯的第11个世界杯比赛用球，“JABULANI”在设计中采用了11种不同的颜色。11种颜色也代表着每支足球队由11名球员组成，同时寓意南非拥有11个部落和11种官方语言。南非是非洲大陆上拥有最多民族的国家之一，缤纷的色彩诠释了其多样化而又和谐统一的民族特点。白色球体上的四个三角形图案赋予“JABULANI”充满非洲精神的独特外观，而一些个性化的设计，如球面上酷似约翰内斯堡足球城体育场外形的花纹，则突显南非的美轮美奂。•巴拉克：“非常美妙，这个球能精