chapter-9-Explaining-How-Something-Works

Unit9ExplainingHowSomethingWorksNEUSchoolofBusinessAdministration2/Chapter9BackgroundBiburySystemsreactedswiftlyagainstMr.Sakai’squestion,takingactionssuchasvisitingcompetentsuppliers,e.g.SouthfordComponents.EdwardgaveaguidedtourtoPhilWatsonfromRUYJAdvertising.Moreover,theyhadfurtherdiscussiononbetterdesignforthedisplayunit.NEUSchoolofBusinessAdministration3/Chapter9GIVINGINSTRUCTIONS进行操作说明EXPLAININGTHEMARKETRESEARCH阐明市场调研ObjectivesNEUSchoolofBusinessAdministration4/Chapter9Inthisunit...DerekexplainshowBigBossworks.Ms.Wonglooksatsomeoldtoys.EdwardexplainsthefeasibilitystudyforFriendlyFish.NEUSchoolofBusinessAdministration5/Chapter9Newwordsandexpressionswiderange大范围/许多不同的东西dependon依靠/依赖chiptechnology电子/芯片技术circuitry电路/线路triggervt.引起photo-sensitivecell感光电池/感光元件activate使活动起来breakthrough突破clockwork发条装置ingenious灵巧的managementcommittee管理委员会feasibilitystudy可行性的研究NEUSchoolofBusinessAdministration6/Chapter9freelance自由职业者keyindicator重要信号microchip微晶片violin小提琴windup上紧发条leadpaints铅漆escape退出Victorian维多利亚时代onehundredpercentcertain完全肯定NEUSchoolofBusinessAdministration7/Chapter9NEUSchoolofBusinessAdministration8/Chapter9CLIVEHARRIS:CanIgetyouacupofteaorsomething?MSWONG:No,thanks,I'mfine.CLIVEHARRIS:Pleasehaveaseat.Well,Sally,you'veseenthecompany.You'veseenourproducts.Whatdoyouthink?MSWONG:Youhaveawideproductrange,butthey'realldependentonthesamechiptechnology.Ithinkwemaybeabletosupplyyouwithsomeofthenecessarycircuitry...but,ofcourse,weneedtospeakfurtheraboutthis.CLIVEHARRIS:Well,thanksforcomingin.MSWONG:Ithasbeenmostinteresting.NEUSchoolofBusinessAdministration9/Chapter9HowtoprogrammeBigBoss?DEREKJONES:Thisisthelatestprototype.PHILWATSON:Howdoesitwork?DEREKJONES:Saysomethingtotheboss.PHILWATSON:Likewhat?DEREKJONES:Anything.There'samicrophoneinBoss'sear,anditwillrecognisecertaincommands.Itrecordswhatyousayandstoresit.Whenithearsthetriggerword,itplaysitback.PHILWATSON:I'msorry,couldyourepeatthat?Idon'tunderstandwhatyoumeanbytriggerword.DEREKJONES:Okay,I'lltrytoexplainitmoresimply.WecanprogrammetheBosstosaysomethinglikeIdon'twantproblems,Iwantsolutions.Andwedothatlikethis:youpresshisnoseandthatactivatesthevoicecard.Thenyousaythephrase.Idon'twantproblems,IwantsolutionsThenyoupressthenoseagain.PHILWATSON:Whydoyoudothat?DEREKJONES:Youdothatinordertostoptherecording.Thenyouselectyourtriggerword.PHILWATSON:Whatisthat?DEREKJONES:ThetriggerwordmakestheBossspeak.Everytimehehearsthatword,hewillsayIdon'twantproblems,Iwantsolutions.PHILWATSON:So,letmeclarifythis:eachtimetheBosshearsthetriggerword,he'llrepeatthephrase.DEREKJONES:Exactly.Sogivehimthetrigger.PHILWATSON:Okayummm...Thetriggercanbethewordproblems.DEREKJONES:Fine.Sayitinhisear,then.PHILWATSON:Problems.DEREKJONES:Okay,nowsayasentencewiththewordproblemsinit.PHILWATSON:Excuseme,BigBoss,I'mhavingsomeproblemswiththeproject.BIGBOSS:Problems!Idon'twantproblems.Iwantsolutions.NEUSchoolofBusinessAdministration10/Chapter9HowtoprogrammeBigBoss?Firstofall,werecordourcommands.e.g.Idon’twantproblems,Iwantsolutions.Secondly,weinventtriggerword.e.g.ProblemsLastly,wesaythetriggerwordinasentence.Itgoeslikethat:Iamhavingsomeproblemswiththeproduct.——saysachildIdon’twantproblems,Iwantsolutions.——responsesBigBossNEUSchoolofBusinessAdministration11/Chapter9HowisBigBosspowered?PHILWATSON:Brilliant!Howisitpowered?DEREKJONES:Aha!You'llenjoythis:lightenergy.Itwon'tneednewbatteries.Boththeeyescontainphoto-sensitivecellswhichabsorbthesolarenergy.Thesecellsthenpowerthemotorslocatedhereundereacharm.Now,aseverybodyknows,whenyouhavethiskindofconfigurationthereisa...EDWARDGREEN:Sorry,Derekwouldyoumindexplainingthatinanotherway?DEREKJONES:Sorry.I'llkeepitsimple.Theimportantthingisthatthisisamajorbreakthrough.Allthetoyswillrepresenttheverylatestintechnology.PHILWATSON:Icanseethat.It'sveryimpressive.EDWARDGREEN:Thanks,Derek.PHILWATSON:Thanksforthedemonstration.DEREKJONES:Anytime.NEUSchoolofBusinessAdministration12/Chapter9HowisBigBosspowered?Pleasetellthedifferencebetweenthe“NEW”&“OLD”toysmanufacturedbyBiburySystems.Thenewtoyswon’tneednewbatteries.Theyarelightpowered.NEUSchoolofBusinessAdministration13/Chapter9ExplainfunctionofdeviceMicrophone:Nose:Eyes:Arms:Voicechip:record,storeandrecognizeactivatethevoicecard,stoptherecordingabsorbthesolarenergyassembledwithmotorsplaybackthecommandsNEUSchoolofBusinessAdministration14/Chapter9AconversationbetweenMs.Wong&Clive.Ms.Wongtakesgreatinterestinthetoys.Clivedemonstrateshowtheywork.Afterwatchingthevideo,answertheQsbelow:1)Howdotheclockworktoyswork?2)Howoldarethetoys?3)WhichtoydoesClivedemonstratetoMs.Wong?4)Aretheysafe?Why?NEUSchoolofBusinessAdministration15/Chapter9MSWONG:Tellme,dothesetoyswork?CLIVEHARRIS:These?Yes.MSWONG:Howoldarethey?CLIVEHARRIS:SomeofthemareVictorian.Nomicrochipsinthese.Allclockwork,butsomeofthemarequiteingenious.Lookatthisoneforinstance.Ayoungviolinplayer.MSWONG:It'sverybeautiful.Howdoesitwork?CLIVEHARRIS:Well,youjustwinditup...andoffhegoes...Mygrandmotherplayedwithsomeofthesewhenshewasagirl.Andmyfathercollectedclockworktoys.MSWONG:Theyareveryclever.C