新境界综合英语教程 1 课件 unit 3

UnitThreePresentingProducts新境界职业英语综合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsHowtomakeaterrific[tə‘rɪfɪk](棒极的)presentation(情况介绍)?TargetaudienceandagerangeProductname,function,price,descriptionAvisual['vizjuəl,'viʒu:əl](视觉的)representation直观表示Productfeatures特征独特的Howtheproductisnecessary/unique[ju:'ni:k]target:n.靶子;攻击的目标vt.把...作为目标(或对象)Pre-readingActivitiesAreyoufamiliarwiththefunctionsoftheseproducts?Task1Ahandbagisusedtoyourbelongings(物件).wearmobilephoneiPodcommunicatewithstoremusicandvideosmassagechair['mæsɑ:ʒ]按摩tomassageyourbodyvacuumcleaner['vækjuəm]真空吸尘器cleanthefloorandcarpets1.WordTips&Notes2.ListenandreadtheMiniTextMiniTextAppleiPhoneTheiPhoneandiPhone3Garemorethanjustfancycellphones.Withtheirrangeoffeatures–fromphonetowebbrowser,fromiPodtomobilegametool–theiPhoneismorelikeacomputerthatfitsinyourpocketandyourhandthananycellphone.iPhoneFeaturesPhone–TheiPhone’sphonefeaturesarereliable,withinnovativefeatureslikeVisualVoicemailandstandardfeaturesliketextmessaging.12BackWebbrowsing–TheiPhoneoffersthebest,mostcompletemobilebrowsingexperience.Email–Likeallgoodsmartphones,theiPhonehasstrongemailfeatures.Calendar/PDA–TheiPhoneisapersonalinformationmanager,too,withcalendar,addressbookandrelatedfeatures.iPod–AshortdescriptionofaniPhoneisacombinedcellphoneandiPod,soofcourseitsmusicplayerfeaturesofferalltheadvantagesandcoolnessofiPods.Videoplayback–Withitsbig,beautiful,3.5-inchscreen,theiPhoneisagreatchoiceformobilevideoplayback.Backwiththeirrangeoffeatures:有着以下范围的特点range:allthenumbers,ages,etcthatareincludedwithinparticularfixedlimits范围e.g.Thesebooksareforthechildreninthe11-to-14agerange.这些书适合11至14岁年龄段的孩子读。Translation:它还有着多元的特色：从手机到网络浏览器，从iPod到手机游戏工具--iPhone比任何一款手机都更像一个掌上电脑。LanguagePointsmobilebrowsingexperience网上冲浪体验strongemailfeatures超强大的邮件功能informationmanager信息管理器withcalendar,addressbookandrelatedfeatures有日历、地址簿和相关特色功能ashortdescriptionof简而言之advantagesandcoolness优势和炫酷。Videoplayback视频播放器3.5-inchscreen3.5英寸的宽大屏幕agreatchoicefor最佳选择3.CanyounamespecialfeaturesofiPhone.4.CanweuseiPhonetopurchasesomethingfromtheinternet?5.DoyouwanttohaveaniPhone?Why?SpecialfeaturesofiPhoneareVisualVoicemailandarealwebbrowser,andavideoplaybackDefinitely,iPhoneisjustthesameasacomputer.Freeanswers.BackTask3Groupdiscussion:DoyouwanttohaveaniPhone?Why?innovative/VisualVoicemail/standard/textmessaging/offer/best/mostcomplete/mobilebrowsingexperience/smartphones/strongemail/personalinformationmanager/calendar/addressbook/acombined/musicplayer/offer/advantages/coolness/big,beautiful/screen/agreatchoicefor/videoplayerReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.Task2a)____________:atypicalqualityoranimportantpartofsomethingb)____________:amobilephonethatcanbeusedasasmallcomputerc)____________:usingnewmethodsorideasd)____________:readcasuallythroughabookorwebpagese)____________:intendedtoseemimpressiveorimportantf)____________:sendsomeoneamessage,especiallyinanelectronicformfeaturesmartphoneinnovativebrowsefancymessageBackReadingoftheTextPresentingYourProducts1.Readthenewwords.2.Listentothetext.Usefulwordswhenpresentproducts:Goodquality(extremelydurable)Goodservice(after–saleservice,warranty['wɔrənti]保修期/guarantee.eg:aone–yearwarranty,freecleanduringwarrantyperiod)Goodfunction/featureAgoodappearanceAgoodprice/competitivepriceAddedvalue(Besidesthemainfunction,whataddedvalueyourproductofferstocustomers.eg:afancybrandimageofacar)TextAPresentingYourProductsPara.1Weallknowtheexpression“youonlygetonechancetomakeafirstimpression”,wellitholdstruewhenitcomestopresentingyourproducttoyourcustomer.Para.2Forstarters,thelastthingyouwanttodowhenacustomerwalksintoyourofficeistopresentthefirstproductthatpopsintoyourhead.Para.3Beforeyoupresentaproducttoyourcustomer,youmustfirstfindoutexactlywhatitisyourcustomerwantsandneeds.123Back1.(Para.1)holdstrue:tobetrueorremaintrue适用；有效e.g.Theprinciplestillholdstrueforthepresentsituation.这原则仍适用于现状。LanguagePoints2.(Para.2)Forstarters,thelastthingyouwanttodowhenacustomerwalksintoyourofficeistopresentthefirstproductthatpopsintoyourhead.Paraphrase:Asabeginner,itisbadforyoutopresentyourproductwithoutanypreparationwhenacustomerwalksintoyouroffice.StructureAnalysis:“thelastthingyouwanttodo...walksintoyouroffice”isthesubjectofthesentence.forstarters:asthebeginningorfirststageofsomething作为开始；第一步e.g.Forstarters,weoughttoexplainwhywe’rehere.首先，我们应该解释我们为什么在这里。thelastthing:e.g.ThelastthingIneededwastofailtheexam!我最不想要的就是考试不及格了！popinto:tocomeorgoquicklyinto（迅速地）来；去我得赶紧去一下药店e.g.Ineedtopopintothedrugstoreforasecond.Translation:作为初学者，你最不该干的就是，当一名顾客走进你的办公室时向他推介刚刚跳进你脑海的产品。Whatisthemostimportantinsellingproducts？Knowingtheneedsofthecustomers3.(Para.3)present:tointroducesomethingorsomeone推介，介绍e.g.Thefilmpresentsadisturbingimageofyouthculture.电影展示了青年文化令人堪忧的景象首先，请允许我介绍一下自己。Firstofall，pleaseallowtopresentmyselfPara.4Thefirstthingyouwanttodoistointroduceyourselftoyourcustomer.Offerthemaseatandmakethemfeelascomfortableaspossible.Gettoknowyou