新境界职业英语综合教程2(精华版)unit2

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ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesTask1Discussthefollowingdiagramswithyourneighborandtellhowsaleshappenineachchannel.ApproachingWorkplaceBackBackThemanufacturersellsitsproductstowholesalers,andthenthewholesalersreselltheproductstoretailers,finallytheretailerssellstheproductstoconsumers.Themanufacturersellsitsproductsretailers,andthentheretailersresellthemtoconsumers.Themanufacturersellsitsproductsdirectlytoconsumers.Workinpairsandanswerthefollowingquestions.1.Asaconsumer,whomdoyouusuallybuygoodsfrom?2.Canyoufindoutthedifferencesbetweenthethreedistributionchannels?Task2Iusuallybuygoodsfromtheretailer.DistributionChannel1:Themanufacturersellsitsproductsdirectlytoconsumers.DistributionChannel2:Themanufacturersellsitsproductsretailers,andthentheretailersresellthemtoconsumers.DistributionChannel3:Themanufacturersellsitsproductstowholesalers,andthenthewholesalersreselltheproductstoretailers,finallytheretailerssellstheproductstoconsumers.Back3.Howdoestheretaileroperateasyouknow?4.Howdoesthewholesaleroperate?5.Ifyouwerethemanufacturer,whichchannelwouldyouliketouse?Why?Task2Iguesstheretailerpurchasesgoodsfromthemanufacturerandthensellsthemtotheconsumers.Ithinkthewholesalerpurchasesgoodsfromtheproducerandthenresellsthemtotheretailer.BackImaychoosethethirdchannelbecauseitcansavetimeandlabor.WorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesbadceBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Wal-MartisanAmericanretailer,sellinggoodstoconsumersdirectly.a.Right.b.Wrong.c.Notmentioned.2.Asamodernwholesaler,Metroservesaboutonemillionretailersaroundtheworld.a.Right.b.Wrong.c.Notmentioned.Back3.Unileversellsitsproductsdirectlytoconsumers.a.Right.b.Wrong.c.Notmentioned.4.MostofconsumersbuytheirdailynecessitiesfromretailerssuchasCarrefour.a.Right.b.Wrong.c.Notmentioned.5.7-Elevenisaninternationalretailingchainstore,serving24hoursonweekdays.a.Right.b.Wrong.c.Notmentioned.ScriptsBackUsetheRightWordChoosetherightphrasefromtheboxandcompletethefollowingflowcharts.BackSellingActivitiesdistributetoselltoreselltopurchasefrombuyfromdistributestosellstoresellstoUsetheRightWordChoosetherightphrasefromtheboxandcompletethefollowingflowcharts.BackdistributetoselltoreselltopurchasefrombuyfrombuyfrompurchasesfromBuyingActivitiespurchasesfromListeningInSituation:TomandMaryareemployeesfromafamoussmartphonemanufacturer.Theyaretalkingaboutthedistributionchannels.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueMary:Tom,couldyoutellmewhat___________________areusedmoreoftennowadays?Tom:Ithink,mainlytwochannels.Oneisthatthemanufacturer___________________consumersthroughretailers;theotheristhatgoodsaresoldthroughwholesalerstoretailers,andthentheretailersresellthemtoconsumers.Mary:Whatisthebenefitofthe_________________________?Tom:Youknow,withthewholesaler,themanufacturercansavealargeamountoftimeandlabor.Meanwhile,thewholesalercan_______________________andadministrationcostsforthemanufacturer.Mary:Yes.Thenwhatchannelsdoweuse?Tom:Weusebothofthem.65%ofourproductsaresoldthroughthe__________________and35%throughthewholesalechannel.Mary:Understood.Thanks.distributionchannelssellsgoodstosavestoragecostsretailchannelwholesalechannelBackListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:JennyisanemployeeinWal-Mart.SheistalkingwithherfriendMarkaboutWal-MartandSam’s.ListeningInBackBackListentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutScriptsBackTask1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)_______________:totakepartinaparticularactivityb)_______________:aconnectionmadebetweentwoormorethingsc)_______________:tolookaftersomeoned)_______________:ashop,business,oranorganizatione)_______________:apersonorcompanythatdoesbusinessforanotherpersonorcompanyf)_______________:apersonorcompanythatbuysthingsfromproducersandsellsthemtocustomersataprofitbeengagedinlinkageattendestablishmentagentmiddlemanMiniTextBackWholesalerandRetailerAwholesalerisatypeofmiddlemenbetweentheproducersandretailers.Theygenerallysellgoodstotheretailers,industrialconsumersandprofessionalusers.Therearetwotypesofwholesalerslikemanufactureragentsandmerchantwholesalers.Themanufactureragentsandmerchantwholesalerssellgoodsinsmallquantitiestotheretailerswhoservethefinalconsumers.Aretaileristhelastlinkageinthechannelofdistributionbetweentheproducersandtheconsumers.Theestablishmentengagedinsellinggoodsforpersonalconsumptionisknownasretailtrade.Theretailershaveclosecontact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