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ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesTask1Workinpairs.Talkaboutwhatthefollowingproductsare.ApproachingWorkplaceBackelectricunicyclebicyclelamptoastermotorcyclecarNowdiscussthequestionsbelowandthenreporttoyourclass.1.Whataretheaboveproductsusedfor?Task2Electricunicycleisthesmallest,greenest,mostconvenient“PeopleMover”.Itiscompactandfuntoride.Abicyclelampisforlightingtheroadway,anditisveryhelpfultotheriderwhoridesatnight.Atoasterisdesignedtotoastdifferenttypesofdeliciousbread.Amotorcyclecarisakindoffashionablecartoride.Back2.Whatpricecanyouguess?Doyouthinkit’sreasonableortoohighforyou?3.Wherecanyoubuytheseproducts?Task2Electricunicycle:about￥3000Bicyclelamp:about￥100Toaster(多士烤机):about￥500Motorcyclecar:from￥80,000BackElectricunicycle:sportsshops,motorcycleshopsBicyclelamp:bicycleshops,sportsshopsToaster:supermarkets,houseawareshops,electricapplianceshopsMotorcyclecar:motorcycleshops4.Whatdoesthepictureinthecentertellus?5.Howdoesamanufacturercommunicateanewproducttoconsumers?Task2Ifthepriceofaproductistoohigh,therearefewerpeopletobuyit.Ifthepriceistoolow,therearetoomanypeopletobuyit.BackTheyinformconsumersbyadvertising.WorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesedcbaBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Volkswagencreatedanewmodelofhybridcarthatcanuseeitherpetrolorelectricity.a.Right.b.Wrong.c.Notmentioned.2.AlfaRomeoCompanypricesitsnewsportsbicycleat$2900.a.Right.b.Wrong.c.Notmentioned.Back3.Siemensrunsapromotiononitswashingmachineoffering£30cashback.a.Right.b.Wrong.c.Notmentioned.4.Adidassellsitssportswearproductsinspecialistshops.a.Right.b.Wrong.c.Notmentioned.5.Coca-Colalaunchesalotofnewproductstoboostitssales.a.Right.b.Wrong.c.Notmentioned.ScriptsBackUsetheRightWordHerearetwogroupsofwordsfrequentlyusedinmarketing.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.apromotionmakehavethebossputaproductpricesellmarketadvertiseBackpromotejoinListeningInSituation:JaneandPeterarestaffintheMarketingDepartmentofasportsdrinkscompany.Theyaretalkingaboutmarketingstrategiesforanewproduct.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueJane:Peter,whoarethe___________________ofournewproducts?Peter:Em…Ithinkathletesandthosewhoregularlydosportsareour____________________.Jane:That’sright.So,what_________________canweusetolaunchthenewproducts?Peter:Goodquestion!I’mconsideringmaking___________________,sponsoringsomesportseventsandoffering________________insomebigstores.Jane:Goodidea!Well,wherearewegoingtosellourproducts?Peter:Ithinkourmainsaleschannelswillbestores,supermarketsandhypermarkets.Jane:Soundsgreat!ListeningInpotentialcustomerstargetcustomersmarketingtoolssomeTVcommercialsBacksomefreesamplesListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:AnnaandBillarefromtheMarketingDepartmentinMideaCompany.Theyaretalkingaboutthepromotionoftheirnewair-conditioners.ListeningInBackTVcommercialsBackListentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutBackScriptsTask1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)_____________:aplaceorapositionofsomethingb)_____________:only,justc)_____________:abletobeobtained,taken,orusedd)_____________:done,occurring,ormadeonlyoncee)_____________:tomakeareservationf)_____________:toliftsomethingfromalowertoahigherpositionlocationexclusivelyavailableone-offbookraiseMiniTextBackBackNoteWordTipsIt’sthetimeofyearwhenweraiseaglasstoourfamilyandtoourfriends.Toourpastsandtoourfutures.It’sthetimeofyearwhenweraiseaglasstoourdreamsandtoourhopes.Inshort,it’sthetimeofyearwhenthere’salotofpressureonaglass.BackgroundInformationBackWorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWork1.Whatdoesthefirstpictureadvertise?2.Whoisthemanufactureroftheproductinthefirstadvertisement?Itadvertisesglasses.Crate&Barrel.BackPairWork3.Whatisthesecondadvertisementfor?4.HowmuchdoesitcosttorentacarperdayfromLondonBridgeaccordingtothesecondadvertisement?5.Howcancustomersbooktheserviceinthesecondadvertisement?Itisforrentingcars.Itcosts￡19.Customerscanbookitthroughthewebsite:easyRentacar.com.BackReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBackReadytogo!MarketingandMarketingMixI.DefinitionofMarketing:Puttingtherightproductintheright______,attheright_______,attheright______.①II.MarketingMix:SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.ReadingTextBack4PsProduct_______________________