apple―苹果公司全方位介绍

2/23/2020companydesignedbygroupsevenAPPLE2/23/2020IntroductionAppleInc.isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AsofJuly2011,Applehas364retailstoresinthirteencountries,andanonlinestore.AsofSeptember24,2011,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide.FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStatesin2008.2/23/2020History1976–1980:TheearlyyearsApplewasestablishedonApril1,1976bySteveJobs,SteveWozniak,andRonaldWaynetoselltheAppleIpersonalcomputerkit.In1980,Applewentpublic.2/23/2020History1981–1985:LisaandMacintoshin1982SteveJobswaspushedfromtheLisateamduetoinfighting.In1984,ApplenextlaunchedtheMacintosh.JobsresignedfromAppleandfoundedNeXTInc.in1985.2/23/2020History1986–1993:RiseandfallThesuccessofthePowerBookandotherproductsbroughtincreasingrevenue.AppleintroducedtheCentrisline,theresultwasdisastrousasconsumersdidnotunderstandthedifferencebetweenmodels.2/23/2020History1994–1997:AttemptsatreinventionIn1994,ApplealliedwithIBMandMotorola.Thegoalwastocreateanewcomputingplatform,whichwouldusetheirhardwarecoupledwithApple'ssoftware.In1996,ApplebroughtSteveJobsbackasanadvisor.2/23/2020History1998–2005:ReturntoprofitabilityIn1998,Appleintroducedanewall-in-onecomputerreminiscent:theiMac.Throughthisperiod,Applepurchasedseveralcompaniestocreateaportfolioofprofessionalandconsumer-orienteddigitalproductionsoftware.2/23/2020History2005–2007:TheInteltransitionOnJanuary10,2006,thenewMacBookProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuoCPU.Apple'ssuccessduringthisperiodwasevidentinitsstockprice.2/23/2020History2007–2011:iPhone,iPodTouchandiPadInJulyof2008,ApplelaunchedtheAppStoretosellthird-partyapplicationsfortheiPhoneandiPodTouch.Appleannouncedalargescreen,tablet-likemediadeviceknownastheiPadonJanuary27,2010.2/23/2020History2011–present:Post–SteveJobseraIn2011,Jobsannouncedthathewouldtakeanothermedicalleaveofabsencetoallowhimtofocusonhishealth.onOctober5,2011,AppleannouncedthatJobshaddied,markingtheendofaneraforAppleInc.2/23/2020headquartersAppleInc.'sworldcorporateheadquartersarelocatedinthemiddleofSiliconValley,inCalifornia.ThisApplecampushassixbuildingsthattotal850,000squarefeetandwasbuiltin19932/23/2020LogosTheoriginallogowithIsaacNewtonunderanappletreeTherainbowbittenlogo,usedfromlate1976to1998Themonochromelogo,usedsince19982/23/2020FinanceInitsfiscalyearendinginSeptember2011,AppleInc.hitnewheightsfinanciallywith$108billioninrevenuesandnearly$82billionincashreserves.WhoarethefoundersofApple?2/23/2020ThreefoundersSteveJobsSteveWozniakRonWayne2/23/2020WhydoweonlyknowSteveJobs?1976.4.1ThethreepeoplecreatedAppleInc.After12days1985.2WozniakleftAppleandestablishedowncompany.RonWayneleftAppleandsoldJobs10percentstakeatthepriceof$800,thenJobsgavehim$1500again.1976.4.1ThethreepeoplecreatedAppleInc.After12days1985.2WozniakleftAppleandestablishedowncompany.RonWayneleftAppleandsoldJobs10percentstakeatthepriceof$800,thenJobsgavehim$1500again.2/23/2020SteveJobs(1955.2.24-2011.10.5)——ALegendasGod2/23/2020Inventor,icon,genius.SteveJobsgaveSiliconValleyitsidentity1976Jobs,acollegedropout,teamsupwithafriendtobuildtheworld‘sfirstApplecomputerinhisCaliforniagarage.1984TheMacintoshisunveiled,redefiningthepersonalcomputer.1985Theunthinkable.JobsisfiredandstartsanewcomputercompanyNeXT.1997JobsreturnsasAppleCEO.2000ApplenameshimpermanentCEO.Blackturtleneckandwireglasses--histrademarkimageasaleader.2/23/20202001ThemusicindustryforeverchangewiththeiPod,iTunesfollows.Billionsofsongsaredownloaded.2007Jobscapturestheworld’sattentionagainwiththeiPhone.Theymakeanappforeverything.2010TheiPad.Jobslatestcreation,thefast-sellingtechnologicaldeviceever.August2011Anannouncement:Jobsresignsaschiefexecutive.oct.5,2011Jobsleavetheworldpeacefully.2/23/2020Achievement•JobscreatedtheMacintoshcomputerhasled,ipad,iPod,iTunesStore,iPhoneandmanyotherwell-knowndigitalproduct.Let'ssummarythelegendarylifeofJobsfromsomeclassicalpicturesAppleIInewiMaccomputer2/23/2020InthisJan.9,2007filephoto,AppleCEOSteveJobsholdsupanAppleiPhoneattheMacWorldConferenceinSanFrancisco.JobstheCEO,InthisJan.15,2008,filephoto,AppleCEOSteveJobsholdsupthenewMacBookAiraftergivingthekeynoteaddressattheAppleMacWorldConferenceinSanFrancisco2/23/2020AppleCEOSteveJobsposeswiththenewiPhone4duringtheAppleWorldwideDevelopersConferenceinSanFrancisco,CaliforniainthisJune7,2010AppleInc.CEOSteveJobsintroducestheiPad2onstageduringanAppleeventinSanFrancisco,CaliforniainthisMarch2,2011,2/23/2020Honor:•In1985,JobsreceivedbyPresidentReaganawardedtheNationalMedaloftechnology;2/23/2020In1997tobecomethetimecovercharacter.2/23/2020In2007,SteveJobsisfortunemagazineforthemostpowerfulbusinessman.In2009byFortunemagazineasthetenbestAmericanCEOyear,thesameyearwaselectedtimeinfluentialmanoftheyear2/23/2020EvaluationHispursuitofthedetails-Iwanttomakeiconsdolooklickwithhistongue;他追求细节——“要把图标做到让我想用舌头去舔一下”；Hispursuitofperfection-Tobeabletosleepatnight,totheaestheticandquality