H-4 企业宣传资料翻译

LOGOUnit3TranslationofCorporatePromotionalMaterials/LiteratureHayleyOct.2011公司简介产品说明书广告TextType,FuntionandSkopos公司简介Vocative+InformativeWhoWeAre(公司概况)WhatWeDo（主营业务）HowWeDoIt（业务流程）OurPeople（公司员工）OurClients（主要客户）OurCultureandMission（公司宗旨与文化）PrizesWeWin(公司获奖情况)OurGoalandCommitment（奋斗目标）产品说明书Informative+VocativeUniquequalities产品的性能和特点Usage产品的使用方法Maintenance产品的保管方法......广告Texttype:Vocative/Operative（宣传鼓动类/施加影响类）TheidentificationfunctionTheinformationfunctionThepersuasionfunctionHowadvertisingworks?AwarenessKnowledgeLikingPreferenceConvictionPurchase套用英语习见结构陈述句：•ThingsgobetterwithCoca-Cola.•畅饮可口可乐，保您万事如意。•MotorolaWings•摩托罗拉，飞越无限祈使句：•Justdoit!（Nike耐克运动鞋）•想做就做！UsingtheConventionalStrucureintheTL套用英语习见结构疑问句：•Howcansomethingsosmallbesosmart?•体积虽小，功效惊人名词短语：•Ideasforlife（Panasonic日本松下电视）•实现你的梦想•HumanTechnology（Nokia诺基亚移动通讯）•科技以人为本UsingtheConventionalStrucureintheTL套用英语习见结构形容词短语：•EasyInandEasyOut–swivelcushion（汽车驾驶员坐垫）•旋转坐垫，进出自如•TooGoodToEatJustOne（LAY’S乐事薯片）•吃了还想吃介词短语：•InTouchwithTomorrow（Toshiba东芝电器）•沟通未来超越时空UsingtheConventionalStrucureintheTL绿色好心情Feelitnow.（祈使句）一生相伴It’sforalifetime（陈述句）肌肤娇好，年年岁岁Betterskinyearafteryear（名词短语）没有最好，只有更好Tomakethebestevenbetter（不定式短语）套用英语习见结构(Application)修辞手段在英文广告中的应用双关pun•I’mMoresatisfied.•“莫尔”香烟，我更满意。夸张hyperbole•There'snoplacelikeSpiegel.There'snoplacelikehometoshop.•斯匹克天下无双!到斯匹克购物宾至如归!•Enjoytheflavouroftheworld'sNO.1.•请君享受世界一流的味道。UseofRhetoricalDevices修辞手段在英文广告中的应用隐喻metaphor•EARFOODGivealistentoSanyo'snewestCDplayers.They'removeablefeastsformusic-hungryears.•耳朵的美餐可移动的新一代三洋CD机，饱您耳福的音乐美餐。排比parallelism•TheCORDIA:Shapedbythewind;bornfortheroad.•戈迪亚牌汽车：应路而生，风雨造就!UseofRhetoricalDevices修辞手段在英文广告中的应用头韵aliteration•ChoosymotherschooseJiff.•挑剔的母亲专爱挑吉弗牌花生酱尾韵rhyme•Compactimpact•体积虽小，颇具功效仿拟parody•AMarsadaykeepsyouwork,restandplay.•一天一块马尔斯巧克力，令你精力充沛、生活愉悦。UseofRhetoricalDevices修辞手段在英文广告中的应用重复repetition•Homeawayfromhome.•虽不是家胜似家。•Cleansyourbreathwhileitcleansyourteeth.•洁齿清气UseofRhetoricalDevices仿拟随身携带，有备无患随身携带，有惊无险。（速效救心丸）Aheartrelieverinneedisaheartrelieverindeed.夸张喝一杯即饮柠檬茶令你怡神醒脑！Forrefreshment?AllyouneedisaglassofInstantLemonTea!修辞手段在英文广告中的应用明喻轻柔绵软，呵护体贴（内衣广告）Lightasabreezeandsoftasacloud隐喻清除皱纹，马到成功。（化妆品广告）Aprovenchallengetowrinkles排比当代经典，永久计时Acontemporaryclassic.Atimelesstimepiece.拟人一册在手，纵览全球（环球杂志）TheGlobebringsyoutheworldinasinglecopy.修辞手段在英文广告中的应用双关安波电器，能够成为一流ABLETOBETHEBEST尾韵衣食住行，有龙则灵。（龙卡广告）WithaLongCard,yourlifewillnotbesohard.默默无闻的奉献（蚊香片广告）Mosquito-repellentincense,repellingmosquitosinsilence.要想皮肤好，天天用大宝。ApllyingDabaodaymorningandnightmakesyourskincarearealdelight.Wantfairskin?AllyouneedisDabao.修辞手段在英文广告中的应用双关PunsSpoilyourselfandnotyourfigure.(Dieticecream)吃得尽兴，无损体型Betterlatethanthelate.（宣传安全驾驶的公益广告）？AskforMore.再来一支，还吸“摩尔”。Makeyoureveryhelloarealgood-buy.（话机广告）？In-classexercises夸张HyperboleCalvinKlein.Ornothingatall.(CKTshirt)要么穿CK，要么就别穿。We’vehiddenagardenfullofvegetableswhereyou’dneverexpectinapie．（美国Bisquick蔬菜什锦饼）？NowSonyturnsyourlivingroom,yourcarandyourbackpageintoaconcerthall.（索尼音响装置广告）？In-classexercises明喻SimileFeatherwater,lightasafeather.（眼镜广告）Featherwater眼镜,轻如鸿毛。Aroomfor5toes.（鞋子广告）？Flysmoothassilk.（泰国航空公司）？Today,SakuraBankisathrivingsakura.如今，樱花银行正如一颗茂盛的樱花树。In-classexercises暗喻MetaphorWashthebigcityoutofhair.（洗发水广告）洗去头发上大城市的污垢。EBEL,thearchitectsoftime.（手表广告）EBEL手表，时间的缔造者。KodakisOlympiccolor.柯达就是奥林匹克的色彩。In-classexercises排比ParallelismNobusinesstoosmall,noproblemtoobig.IBM广告没有不做的小生意，没有解决不了的大问题。“美的”家电，美的全面，美的彻底Unrivalledquality,unbeatableprices,unreservedserviceTheautoindustrycallsit“Luxury”Theliquorindustrycallsit“Premium”Theairlineindustrycallsit“FirstClass”Thehotelindustrycallsit“FiveStar”Thesecuritiesindustrycallsit“BlueChip”InthecommunicationindustryItiscalledTIME（时代杂志广告）汽车行业把它称之为高档轿车制酒工业把它称之为高档酒航空工业把它称之为头等舱宾馆行业把它称之为五星级保险业把它称之为稳健投资信息行业它被称之为时代杂志In-classexercises押韵RhymingWonderwheretheyellowwent.（pepsodent牙膏广告）黄斑牙到哪里去了？FordTrucks.TheBestNeverRest.福特汽车，最好的永不停息.Eastiseastandwestiswest.ButBrown’smeatisbest.（肉类广告）？Flash.Dash.Classicsplash.（饮料广告）？Hi-fi,Hi-fun,Hi-fashion,onlyforSony.?Weintegrate,youcommunicate.（三菱重工）我们集大成，您超越自我。Mygoodness!MyGuinness!（啤酒广告）？In-classexercises仿拟ParodyWherethereisawayforcarthereisaToyota.有车必有丰田。Wherethereisawill,thereisaway.有志者，事竟成。GivemeGreenWorld，orgivemeyesterday.（护肤品广告）要么给我绿世界晚霜，要么还我昨日的青春容颜。Givemeliberty,orgivemedeath.不自由，毋宁死。AllroadsleadtoHolidayInn.条条大路通向假日餐馆。AllroadsleadtoRome.条条道路通罗马。Beautyismorethanskindeep.美绝不是肤浅的。Be