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3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule33.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&PlanningaseminarHerearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.•Soletrader独资经营youareself-employedandsetupthebusinessonyourown.•Partnership合伙企业youareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.•Franchise特许经营专营经销youbuyalicense许可证totradeunderthenameofthefranchiser特许人andyoubenefitfromthefranchiser’sexpertise.Vocabulary:TypesofbusinessAdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,YouloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchiser.Reading1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.SettingupyourownbusinessBecomingafranchisee—goodifyouhaveplentyofbusinessexperience—veryhigh-risk—manynewbusinessesfall(nineoutoften)—suitspeoplewhodon’tliketofollowrules—forveryindependentpeople—hasthepotentialtobecomeafranchiseWewannaholdyourhandTakeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicencebyoneperson(thefranchisor)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependence---ourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’AstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecideto(goitalone单干)andstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.BackTagsthatcanendmiseryoflostluggageGlobalbagtagwas(0)setupsixyearsagobyhusband-and-wifeteamChrisandAlisonTrueloveontheirreturnfromaholidayinAustralia.Thecoupledecidedto(1)________Globalbagtag.com,whichsellssecuretagswhichtravelersattachtotheirluggage.Theystartedto(2)___________￡9.95pertaginthefirstyear,followedbya2.95subscription(3)_____________forthefollowingyears.Customersactivatethetagonlinewiththeirhomeaddressonanonlinedatabase.Ifluggageislost,thepersonwhofindsitcanlogontotheGlobalbagtagwebsiteandreportthemissingitems.Mr.Truelovesaid:“Wehaveseenahuge(4)_________inordersastravelersrealizetheycannotrelyontheairlinestolookaftertheirbags.Itisactuallyaverysimple(5)___________,Globalbagtagisnowplanningto(6)_____________intostickersforitemsincludingmobilephones,MP3players,keyandlaptops.”2.Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26.setupconceptchargelaunchbranchoutgrowthfeeListening1Adviceonfranchises•—Youmustbesomeonewholikestofollowrulesandhavesupportfromothers•—Chooseastrongbrandandsomethingyouareinterestedin•—Youneedstart-upcapital1.Listentoatrainerdoingaseminaronbeinganentrepreneur.Whatadvicedoesthetrainergive?1.Ingeneral_______________youarethinkingof….2.______,___________makesurethatthebandsarestrong.3.___________,makingandsellingpizzasmightbeprofitablebut…4.I____________youneedtolikehardwork.5.______,______themoney.You…2.Listenagaintothetalk.WriteinthemissingexpressionsListeningscriptT=TrainerM=ManT:So.That’sendofmytalk.Arethereanyquestions?Yes?M:Thanksforyourtalk.Itwasveryinteresting.I’vebeenthinkingofstartingmyownbusinessandIwonderedwhatyouthoughtoffranchises.T:That’sagoodquestion.Ingeneral,it’simportantwhenyouarethinkingo