新编剑桥商务英语unit7

Module7BusinesstopicSalesBusinessskillsselling7.1SalesVocabulary:Saleterms2Reading23Describingjobs4Reading11Reading1.Workinpairs.Comparethejobsineachofthefollowingpairs.Whatarethesimilaritiesanddifferences?Saywhichyouwouldprefertodoandwhy.*doctor/vet*fighterpilot/airlinepilot*schoolteacher/universitylecturer*politician/journalist*managerofacompany/managerofacharityReference:1stpairYouneedtobehighlyqualifiedtobeadoctororavet.bothdealwithhealthbutobviouslyonedealswithpeople.Iwouldprefertoworkwithanimalsbecausetheyarelessdifficult.Languagesforqualitiesandskillsfighterpilot/airlinepilotExcellenthealth/visionExcellentheartconditionChallenging,dangerouspolitician/journalistFacethepublicandbeeloquentPublicrelationskillsComeacrossnewpeopleandnewthingsFacethesterncriticismWouldyouprefertoworkinsalesormarketing,why?Canyoulistsomedifferencesbetweenmarketingandsales?2.Readthearticleandfindoutwhymorepeoplepreferacareerinmarketingthaninsales.Completethetablebelowwithreasonsfromthetext.ReasonsforchoosingmarketingReasonsforchoosingsales-soundsbetteratdinnerparties-hasanairofglamour(whereassaleshasanunglamorousimage)-(manygraduatesbelieve)youworkoncreativePRcampaignsandgoonlotsofjollies-marketingseemsmoreattractive(thansales)-itisn’tasbadasmythssuggest-unlikemarketing,salesistangible-ithasadirectimpactonacompany’sresults-youmeetpeopleandcommunicatewithdifferentpersonalities-insalesthere’sabuzzofatarget-drivenenvironment-youcanmanagemillionsofpoundsofbusiness-makecustomershappy-it’sincrediblyrewarding标题Notsoldonsales头韵（修辞）对销售工作不感兴趣销售岗位滞销注释Shakeoffitsunglamorousimage摆脱其乏味的形象Associationwith与…的联系DishonestAjobinsalescannotquiteshakeoffitsunglamorousimageorassociationswithsomethingratherdishonest在销售部门工作总是摆脱不了乏味的形象，并与无商不奸的概念仅仅相联Retainanairofglamour显得很风光Jolly痛快，刺激Door-to-door挨家挨户的Coldcalling不期而至的电话Outnumber…by..数量上超过Fallinto从事….Gamble赌博Payoff还清，获得成功Dynamic活力的，充满生机的InthebuzzofTarget-drivenCommercialdirect销售总监Incrediblyrewarding回报率令人难以想象Pitch程度，水平Salespitch推销口才MSF（无国界医师组织）isahumanitarian-aidnon-governmentalorganizationbestknownforitsprojectsinwar-tornregionsanddevelopingcountriesfacingendemicdiseases地方病.ItsheadquartersareinGeneva,Switzerland.InCanadaandtheUnitedStates,itisalsoknownasDoctorsWithoutBordersisalsoused.RackspaceManagedHosting可控制虚拟主机公司isanIThostingcompanybasedinSanAntonio,Texas.ProctoradGamble:宝洁公司(P&G)isaFortune500AmericanmultinationalcorporationheadquarteredindowntownCincinnati,Ohioandmanufacturesawiderangeofconsumergoods.Notsoldonsales?对销售工作不感兴趣？Mythsofsales:NotagoodconversationopenerUnglamorousAssociatedwithsomethingratherdishonestDoor-to-doorworkandcoldcallingNotaprofessionYettheyaremisleadingThetruthaboutsales:SalesprofessionalsoutnumberpeopleinmarketingSalesistangible,hasdirectimpactonacompany’sresultsSalesisallaboutmeetingpeopleandcommunicatingwithdifferentpersonalitiesSalescreatesabuzzofatarget-drivenenvironmentSalescanbemanagingmillionsofpoundsofbusinessandmakingsurethecustomerishappy.Salesisincrediblyrewarding.3.Readthetextagainandanswerthesequestions.1)Inthefirstparagraph,thewritersaysit’seasiertostartconversationsatdinnerparties_________.A.ifyouareinsales.B.ifyouareinmarketing.C.ifyouareafighterpilot.D.ifyoulie.2)Accordingtothewriter,thetruthisthat_______.A.marketingisabetterprofession.B.salesisactuallymoreglamorousthanmarketing.C.morepeopleareinsalesthanmarketing.D.therearemoregraduatesinmarketing.3)OnereasonRossSnowdonlikessalesmorethanmarketingisbecause___.A.it’sbetterpaid.B.youseerealresults.C.youmeetmorepeople.D.youcanworkonyourown.4)It’sdifficulttoattractgraduatesintosalesbecause_______.A.manyaren'tsuitedtoit.B.theyaren'tpassionate.C.theydon’thavetherightqualifications.D.ofafalseperception.Vocabulary:SalestermsMatchthesewords(1-7)fromthetexttotheirdefinitions(A-G).1.salespitch2.door-to-doorselling3.abuzz4.amyth5.coldcalling6.anair7.jollies(informal)A.Makinganunexpectedphonecallorvisittosellsomething.B.Excitement.C.Businesstripswithlotsoffreeentertainment.D.Knockingondoorsalldaytosell.E.Makingaspeechtoconvincepeopletobuysomething.F.Somethingpeopleincorrectlybelievetobetrue.G.Feelingorattitude.另外一些有关销售的表达法：（1）salesquota销售定额（2）salesfigure销售数字（3）salesrepresentative销售代表（4）substantialfinancialrewards切实的经济问题（5）helpbuyerssatisfytheirwantsandneeds帮助顾客满足他们的需要（6）communicateknowledgefacetoface面对面地传播知识Reading:Theworstjobintheworld?AWhichfirm?Afirmofarchitects建筑设计公司Whichuselessjobswasshecreating?•Removingandre-gluingstamps•Emailconfirmationform(strangest)Whichwasherstrangestinvention?•Allemailshadtobecopiedintoaworddocument,printed,andsignedatthebottombysomeoneCommon:•Wastingpaper,BBoringCallcenter电话服务中心Bookingpeopleinwiththesamethreeconversations进行同样的三分钟对话，为他们预约时间repetitiveCMymotherworkedinasugarfactoryJobStandatthecorner,eighthoursaday,withapoletohelpthesixthbaground.Why?BereplacedwithapieceofplasticonthecornerLookatthestatementsbelowaboutthethreejobs.Whichjobdoeseachstatementreferto(A,BorC)?Thereismorethanoneanswerinsomequestions.1.Thesetwojobswer