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跨文化商务交际失败案例分析CulturediversityinwordsCulturaldifferenceonmannersculturedifferenceontimeCulturaldifferenceonmannersHejunisasuccessfulengineer,MikeishisbestfriendfromCanada.WhenMikecometoChina,Hejunmadeancarefullyarrangementforhim.However,whenHejunwenttoCanadaforanbusinesstrip,MikejustmadeansimplearrangementforhimandignoredhimafterhesentHejuntohotel.Hejunwasverydisappointed,andhethoughtMikewasveryimpoliteforthis.TheGeneralMotorsCorporationnamedNAVOinMexico.InSpanishtheNAVOmeansitdoesn’tgo,sotheMexicanswillnotbuytheircars,atlastTheGMsufferacrushingdefeatinMexico.CulturediversityinwordsCulturaldifferenceontimeABrazilcompanywenttoAmericantopurchaseequipment,theirnegotiategroupwaslatefor45minutes,becauseoftheirshopping.TheAmericancompanywasverydissatisfiedfortheirlate.DuringthenegotiationtheAmericancompanytaketheBrazilparty’slateintotheirheart,whichmadetheBrazilnegotiatorslosttheirhead,anddidn’twanttobargainwiththeAmericanparty.Theysignedthecontractwithoutconsideredclearly.Atlast,theBrazilsufferedagreatloss.组员分工：罗婷、何剑锋-----搜集资料谭茂玲----整理、校对资料柳红阳----PPT制作蒲秋雯、王惠----PPT讲解