11.Global Social Customs and Business Etiquette

大学英语跨文化交际Chapter11GlobalSocialCustomsandBusinessEtiquette黑龙江大学外语部Learningobjectives:Chapter11GlobalSocialCustomsandBusinessEtiquetteListentothelead-incase:GreetingChapter11GlobalSocialCustomsandBusinessEtiquette1.Greetingcustoms2.Diningpractices3.Maleandfemalerelationship4.Positionandstatus5.Customsassociatedwithholidaysandholydays6.Etiquettedefined7.BusinessCardExchanges8.Tipping9.GiftGivingChapter11GlobalSocialCustomsandBusinessEtiquetteindexTogreetingpeopleinanappropriatewayisthefirststepofbuildinguprelationship.However,customarygreetingvaryfromculturetoculture.HandshakeEmbracingBowing1.GreetingcustomsNamasteinIndiaWaiinThailandChapter11GlobalSocialCustomsandBusinessEtiquetteHandshakeThehandshakeisaphysicallinkbetweentwopersons.Westernersshakehandsbyextendingtherighthandwiththethumbupandout,fingerspointingtowardtheother’shandsothatonemakescontactwithinthespacebetweenthethumbandfirstfinger.Itisconsideredaninsulttorefuseahandshake.Chapter11GlobalSocialCustomsandBusinessEtiquetteEmbracingWhereasembracingisconsideredinappropriateasaformofgreetingintheUnitedStatesandChina,inothercountriesitiscustomary.InLatinAmerica,aheartyembraceiscommonamongwomenandmenalike,andmanmayfollowitwithafriendlyslapontheback.Chapter11GlobalSocialCustomsandBusinessEtiquetteBowingBowingisthetraditionalwayofgreetinginNortheastAsiancountrieslikeKoreaandJapan.Chapter11GlobalSocialCustomsandBusinessEtiquette2.DiningpracticesDrinkingglassesMannersatthetableChapter11GlobalSocialCustomsandBusinessEtiquetteDrinkingglassesFromlefttoright:6½WhiteWineGlass8½WhiteWineGlass12oz.WaterGoblet8½RedWine6½RedWineChapter11GlobalSocialCustomsandBusinessEtiquetteMannersatthetableWhenyouarenoteating,keepyourhandsonyourlapornomorethanthewristsrestingonthetable.Donottalkwhilechewingfoodandneverchewwithyourmouthopen.Chapter11GlobalSocialCustomsandBusinessEtiquette3.MaleandfemalerelationshipA.Stereotypesofmale/femalerelationshipB.FemalerolesininternationalbusinessChapter11GlobalSocialCustomsandBusinessEtiquetteA.Stereotypesofmale/femalerelationshipAmericanwomenaredomineering(极权的)and“loose”(放纵的)Asianwomenarenonassertiveandsubmissive(顺从的)U.S.AmericanmenareviewedasweakwhopermitwomentodominatethemLatinAmericanmalesarepredatory(掠夺的)andconstantlypursuewomenforsexualrelationshipsChapter11GlobalSocialCustomsandBusinessEtiquetteB.FemalerolesininternationalbusinesslInAsialInLatinAmericalInEuropelInAfricaChapter11GlobalSocialCustomsandBusinessEtiquetteTraditionally,theroleofmen:ruler,protector,breadwinner,andwomen:wife,homemaker,child-raiser,havebeenclearlydefinedinmanyAsiancultures.EvenlikemostAsiancountries,theLatinAmericanmalesthinkthattheplaceforfemalesshouldbeathome.Attitudestowardswomenvarygreatlyonacountry-to-countrybasisbuttheoveralltoneofthecontinentisoneofmaledomination.GainsareveryhardforfemalestomakeinbothpoliticsandbusinessinAfrica.SocialStatusStatusandEducationStatusandAgeStatusandRank4.PositionandstatusChapter11GlobalSocialCustomsandBusinessEtiquetteSocialStatusCaseAnalysis:ClashingCulturalConceptsontheJobInsomecultures,peopleshowlittlerespectforrankandauthority.Whileinothercultures,peopleareveryconsciousofpositionandpower.Chapter11GlobalSocialCustomsandBusinessEtiquetteStatusandEducationStatusisassociatedwitheducationinanumberofcultures.Educationaltitlesareusedinintroductionsasasignofrespectandacknowledgmentoftheperson’seducationalachievement.Chapter11GlobalSocialCustomsandBusinessEtiquetteStatusandAgeCulturaldifferencesalsoexistconcerningthestatusofageandhierarchyinsomesocieties.Agetakesprecedenceoverrank,butrankisstillimportant.CaseAnalysis:AgeinOrganizationsChapter11GlobalSocialCustomsandBusinessEtiquetteStatusandRankThemiddle-levelmanagerinalargecompanyoutranksadepartmentheadfromasmallercompany.Thehighertherankofthepersonyouareintroducedto,theloweryoubow.Thepersonoflowerrankbowsfirstandlowest.Chapter11GlobalSocialCustomsandBusinessEtiquetteIntheUnitedStatesIntheCatholiccountries5.CustomsassociatedwithholidaysandholydaysChapter11GlobalSocialCustomsandBusinessEtiquetteIntheUnitedStatesPeoplewhotraveltotheUnitedStatesshouldunderstandthatitisnotcustomarytoconductbusinessonChristmasDayorThanksgiving（感恩节）.Veteran’sday(老兵纪念日)MemorialDay(阵亡战士纪念日)Chapter11GlobalSocialCustomsandBusinessEtiquetteIntheCatholiccountriesSomeCatholiccountriessuchasGermanyhaveacarnivalseasonwhichisnotagoodtimeforconductingbusiness.Chapter11GlobalSocialCustomsandBusinessEtiquetteEtiquette(礼节)referstomannersandbehaviorsconsideredacceptableinsocialandbusinesssituations.6.EtiquettedefinedChapter11GlobalSocialCustomsandBusinessEtiquette7.BusinessCardExchangesSinceallbusinesscontactsrequireabusinesscard,animportantaspectofbusinessprotocolistoknowtheproperprocedureforexchangingbusinesscards.Itisimportanttoincludeyourpositionandtitlesordegreesinadditiontoyourcompanynameonyourcard..Chapter11GlobalSocialCustomsandBusinessEtiquetteTippingisafundamentalpartofserviceindustriestodayandisa“reward”forservicesperformedforguestsandclients.Caseanalysis—TippingCulturaldif