Chapter1AnIntroductionInterculturalCommunicationToknowanother’slanguageandnothiscultureisaverywaytomakeafluentfoolofone’sself.WinstonBrembeckWarm-upCases•InChina:XiaoLi(aninterpreter):Youmustbeverytired.You’reold…Catherine(anelderlyAmericanlady):Oh,I’mNOTold,andI’mNOTtired.Case1ShowingConcernWarm-upCases•IntheWest:A:Howareyoudoingnow?Wouldyouliketorest?B:No,notabit.Case1ShowingConcernWarm-upCases•ACanadiancolleagueandItraveledtoGuilinwithouradmirableguideHepingLiuinveryhotweather.Sightseeingisathirstybusiness.Wedidnottrustthewater,andenjoyedexcellentbeer.WepolitelyofferedsometoHepingbutherefused.Wesaidnothinganddrankourbeer,whilepoorHepingwatched.Onanotherday,Hepingquicklyacceptedourofferofbeer.OnlywhenIsawthatHepinginfactlikedbeer,diditoccurtometoaskhimwhy.Case2FirstOfferWarm-upCases(AnAmericantraveledtoEnglandandwasstayingwithafriend.Duringhisstay,theAmericandecidedtotalktotheEnglishmanaboutsomethingsthatwerebotheringhim.)American:Ifeeluncomfortablewithmanyofthepeoplehere,butI’mnotsurewhy.Ispeakthesamelanguage,sothereshouldn’tbeanyproblem.Backhome,Iusuallygetalongwithpeople.YouknowthatI’mveryfriendly.Englishman:Yes,that’strue,butyou’refriendlyinthewaythatAmericansarefriendly.Case3SameLanguage,DifferentBehaviorWarm-upCasesAmerican:I’mnotsureIunderstand.Englishman:Well,forexample,atthemeetingtheothernight,youimmediatelycalledpeoplebytheirfirstnames.Wedothathere,butnotwhenwefirstmeetsomeone.American:That’showwemakepeoplefeelcomfortable.Peoplefeelfriendliertowardeachotherwhentheyusefirstnames.Englishman:It’sdifferenthere.Forexample,whenyoumetmybossyoushouldhaveusedhislastname.Alsothere’ssomethingelsethatyoudothatEnglishpeopledon’toftendo.Case3SameLanguage,DifferentBehaviorWarm-upCasesAmerican:What’sthat?Englishman:Youtouchpeopleontheshoulderquiteabit,especiallywhenyoucomplimentthem.American:IguessI’veneverthoughtaboutthatbefore.IsupposethatiswhatIdoathome.Case3SameLanguage,DifferentBehaviorChapterObjectives•Tocomprehendtheimportanceofinterculturalcommunication•TolearntodescribethedevelopmentofinterculturalcommunicationWhyStudyInterculturalCommunication?•TechnologicalDevelopment•GlobalizationoftheEconomy•WidespreadPopulationMigrations•DevelopmentofMulticulturalismAShortHistoryofInterculturalCommunication•Thechronologicaldevelopment•ThecontentofinterculturalcommunicationstudyThechronologicaldevelopment•EdwardT.HallwasthefatherofinterculturalcommunicationwithhisbookTheSilentLanguagein1959,inwhichhecoinedthetermpolychronic.•InhisbookTheHiddenDimension,hefirstcreatedtheconceptofproxemics.•InhisbookBeyondCulture,hedevelopedtheideaofextensiontransference.AShortHistoryofInterculturalCommunication•Thechronologicaldevelopment•ThecontentofinterculturalcommunicationstudyThecontentofinterculturalcommunicationstudy•InternationalcommunicationThecontentofinterculturalcommunicationstudy•InterracialcommunicationThecontentofinterculturalcommunicationstudyInterethniccommunicationThecontentofinterculturalcommunicationstudy•InterregionalcommunicationSuggestedtopicsforlogs,oralpresentations•1.AComparativeStudyonPrivacy(私人权)andYinsi(隐私).2.AStudyonthedifferencesbetweenWesternfriendshipandChinesefriendship.3.ComparetheWesternindividualisticculturewiththeChineseCollectivistculture.4.ComparetheChineseMartialArtistsandtheWesternKnights.5.Comparethedifferencesofgift-givingandgift-receivinginWesterncultureandChineseculture.Pleaseexplorethedeepculturalstructure.6.Acomparativestudyonsomeculture-loadedwords/somecolorwordsbetweenChineseandAmericanEnglish.7.ComparesometypicalnonverbalbehaviorbetweenChineseandWesternculture.8.ComparedifferentnegotiationstylesamongChinese,American,German,Frenchculture.9.AcomparativestudyontheOrientalculturalthoughtpatternandOccidentalthoughtpattern.10.AstudyongenderdifferencesinCross-gendercommunication.•11.AcomparativestudyonWesternpainting/architectureandChinesepainting/architecture.12.AComparativestudyonWesternclothesandChineseclothes.13.AComparativestudyonschooleducationinAmericaandChina.14.AcomparativestudyonfamilyeducationinAmericaandChina.15.AcomparativestudyonfreedomconceptinAmericaandChina.16.Acomparativestudyonweddingcustomsamongdifferentcountries.17.AcomparativestudyonWesternadvertisingandChineseadvertising.18.Acomparativestudyonfoodculture.19.Acomparativestudyonwineculture.20.AcomparativestudyonjournalisminAmericaandChina.