L/O/G/OChapter2SocialCommunication商务交际SocialCommunicationInbusinessworld,themostcommonlyusedsocialwritingsareinvitationcardsandletters,congratulationlettersandthank-youletters.Theyaremailedviapost,andmoreoftenbyemail.Emailhasbecomethemostcommonlyusedwayforbusinesspeopletocommunicatewitheachothernowadays.Itisthroughthesesocialcommunicationsthatcollaborationandcooperationoccur.Afterstudyingthischapter,youwillbeableto:◇writeinvitationcardsandletters.◇writecongratulationletters.◇writethank-youletters.◇writee-mails.Chapter2SocialCommunicationsLead-inSocialCommunicationInvitationCardsandLetters1CongratulationLetters2ThanksLetters3E-Mail4Chapter2SocialCommunicationsContentsSocialCommunicationjInthismodule,youareexpectedModule1:InvitationLettersandCardsObjectivestolearnabouttheformatandcontentsofinvitationlettersandcards;towritewarmandappropriateinvitationlettersorcardsondifferentoccasions.SocialCommunication•邀请信在日常生活和外事活动中使用广泛,一般分为两种:一种为正式邀请(invitationcard);因为其结构非一般信函,在此不作讲述。本章只讲非正式请帖,即邀请信(lettersofinvitation)。•邀请信形式上不如请帖那样正规,但也很考究。书写时应注意一下两点:IntroductionSocialCommunication•(1)邀请信一定要将邀请的时间(年、月、日、钟点)、地点、场合写清楚,不能让收信人有任何的疑虑。例如“I’dlikeyouandTomtocometodinnernextMonday”这句话中指的是哪个星期并不明确,所以要加上具体日期,“I’dlikeyouandTomtocometodinnernextMonday,Maythefifthat6o’clock.P.m.,attheLocusHotel”。•(2)邀请信的特点是简短热情,形式较为灵活,一般为两小段,将意思表达清楚即可。SocialCommunication在盛大的场合,请帖应提前三星期发出,一般场合书写邀请信,应在预定时间的前几天发出,一边收信人及早考虑和安排。收到请帖或信后,通常应立即答复,表明接受谢绝,以示礼貌。SocialCommunication•I’dlikeyoutocometoourdinnerthisevening.•2)Requestthepleasureof…恭请…•3)Thefavorofareplyisrequested.敬赐复函。•4)MayIhavethehonorofyourcompanyatdinner?敬备菲酌,恭请光临。•5)Thankyouforinvitingustodinner.•6)Wearedelightedtoacceptyourinvitation.Commonly-UsedSentencesSocialCommunication•7)IwishIcouldbethere,butIexpecttobeawayonvacationatthattime.•8)PleasereplytoThirty-fiveParkAvenue.•9)We’llbeawaitingyourarrivalonthetwelfth.•10)Ihopeyouarenottoobusytocome期望你在百忙中光临。•11.I’mlookingforwardtoseeingyou.SocialCommunication•12)Wethoughtitwouldbepleasanttohavesomeofourfriendstocelebrateit.•13)Thereceptionwillbeheldin…,on…招待会定于……在……举行。•14)Wesincerelyhopeyoucanattend.•15)Wehavedecidedtohaveapartyinhonoroftheoccasion.为此我们决定举行举行一次晚会。•16)Pleaseletmeknowassoonaspossibleifyoucancomeandtellmewhenyouwillbeabletodoso.如能来的话,早日告我,何时为宜。•17)Pleaseconfirmyourparticipationatyourearliestconvenience.是否参加,请早日告之。SocialCommunication•Youareinvitedtoattendourannualcompanyopenhouse.•WeinviteyoutojoinusinthankingDavidLeeforhis25yearsofleadership.•Itwouldbeagreatpleasuretomeetyouon_______[date]atthe____________[tradefair]in_______[city].•TCCSInc.invitesyoutoanexclusiveshowingofitslatestcomputingandtelecommunicationsproducts.•ThepleasureofyourcompanyiscordiallyrequestedattheITAanniversarycelebration.•Wouldyoubeinterestedinsharingyourexperiencewiththemembersofourassociationattheirmonthlydinnermeeting?•Wouldyoubewillingtosharewithusthetechniquesthathaveearnedyouthereputationofatopsalesman?Howtostartyourletter?SocialCommunication•Wearegivingaluncheonat________[place]at______[time]on_________[date]tointroduce____________[product].•ThecompanywillhostacelebrationinhonorofDavid'sretirementatNelsonTech,onDecember10,from4:00to7:00p.m.•Refreshmentswillbeservedfrom_____p.m.to_____p.m.•Thepresentationwilltakeplaceat_______[place]at_______[time]on_________[date].Howtoofferdetailsaboutyourarrangement?SocialCommunicationHowtoendyourletter?•Wearesureyouwillfindthepresentationinteresting.•Wehopeyouwillbeabletoattend.•Wearealllookingforwardtohearingyourviews.•Wearelookingforwardtoseeingyou.•IwillcallyouagainFridaymorningtomakesureeverythingisinorder.•Justcallourofficeat000-0000andwewillbegladtosecureaplaceforyou.•Pleaseletmeknowassoonaspossible.SocialCommunicationMr.Jiang,GeneralManagerinZhejiangSunshineCashmereCo.,Ltd.isgoingtoinviteMr.SmithfromMessrs.Lee&Co.,whoisaprospectiveclientsofthecompany,toattendtheChinaImportandExportFair(theCantonFair),whichisgoingtobeheldinthespringof2009.AsMr.Jiang’sassistant,QiuXiaoyunisaskedtowriteawarm,politeandpersuasiveletterofinvitation.Thefollowingbackgroundinformationisprovidedasreference.TaskYourTry1AnInvitationLetterSocialCommunicationChineseExportCommoditiesFair(SpringCantonFair)•Time1:Apr15,2009-Apr20,2009•Time2:Apr20,2009-Apr30,2009•Website:•E-mail:webmaster@cantonfair.org.cn•Tel:020-3856789•Fax:020-3866789AnInvitationLetterIndustryCityVenueOrganizerConsumerGoodsGuangzhouChineseExportCommoditiesFair(Pazhou)Complex;ChineseExportCommoditiesFair(Liuhua)ComplexChinaForeignTradeCenterGroupSocialCommunicationWhatarethefeaturesofaneffectiveinvitationletters?Whatshouldbeincludedinaninvitationletter?Notethesimilarity&differencebetweenaChineseoneandanEnglishone.Youaredividedintoseveralgroups.Pleasediscussonhowtodraftaneffectiveinvitationletter,andcommentonyourownwork.Thenchoosethebestoneouttoshowintheclass.Whenyouarediscussing,youcanpayattentiontothefollowinghints.Notes:What’sthepurposeofwritingthisinvitationletter?CommunicativeActivity2SocialCommunication1.What’sthepurposeofwritingthisinvitationlet