©Anheuser-BuschInBevVPO简介武汉工厂WEP推进小组©Anheuser-BuschInBev大纲什么是VPO为什么要推行VPO百威英博管理体系VPO管理支柱介绍ZEP/WEP介绍武汉工厂的梦想©Anheuser-BuschInBev什么是VPOVPO是英文三个单词的第一个字母组合在一起的称呼V:VoyagerP:PlantO:OptimizationVPO的中文解释是:©Anheuser-BuschInBevVPO的内涵是什么VPO是百威英博供应链和物流的唯一工作方式VPO是一种工作方式VPO是唯一的工作方式是在百威英博供应链和物流运用的工作方式©Anheuser-BuschInBev©Anheuser-BuschInBev大纲什么是VPO为什么要推行VPO百威英博管理体系VPO管理支柱介绍ZEP/WEP介绍武汉工厂的梦想©Anheuser-BuschInBev百威英博的梦想做最佳啤酒公司,酿造更美好世界最佳啤酒公司意味着:在行业中拥有声誉最佳、成长最快的品牌,为消费者生产最佳产品;保持行业中的最高利润率;成为客户公认的最佳合作伙伴;拥有最佳的最忠实的员工,建立强大而独特的企业文化;为实现梦想有勇气挺身向前、引领必要的变革。©Anheuser-BuschInBev大纲什么是VPO为什么要推行VPO百威英博管理体系VPO管理支柱介绍ZEP/WEP介绍武汉工厂的梦想©Anheuser-BuschInBev百威英博管理体系(ABIMS)VPO项目是百威英博管理体系的一个组成部分VPO管理支柱是与百威英博管理支柱相一致的管理支柱的方法和工具伟大的宏图:百威英博管理体系©Anheuser-BuschInBev大图画DailyoperationexecutionStrategiesformulationStrategiesformulationsothatsothatTargetscanbeestablishedTargetscanbeestablishedVisionTargetsYearlyHorizonSettingannualtargetsandSettingannualtargetsandprojectssothatprojectssothatperformanceperformancecanbeimprovedcanbeimprovedProjectsMidandlongRangeStrategyformulationStrategyformulationVisionRESULTSRESULTSStandardOperationsStandardizeddailyoperationssothatStandardizeddailyoperationssothatperformancecanbemaintainedperformancecanbemaintainedDailyoperationexecutionStrategiesformulationStrategiesformulationsothatsothatTargetscanbeestablishedTargetscanbeestablishedVisionTargetsYearlyHorizonSettingannualtargetsandSettingannualtargetsandprojectssothatprojectssothatperformanceperformancecanbeimprovedcanbeimprovedProjectsMidandlongRangeStrategyformulationStrategyformulationVisionMidandlongRangeStrategyformulationStrategyformulationVisionRESULTSRESULTSStandardOperationsStandardizeddailyoperationssothatStandardizeddailyoperationssothatperformancecanbemaintainedperformancecanbemaintained管理体系是百威英博长期计划和日常工作之间的一种联系,这是会带来可持续性改进结果的一种联系。什么是管理体系?中长期计划年度目标日常操作执行愿景目标项目设定年度目标和项目才能使绩效得到改进标准化操作标准化日常的操作才能使业绩得以保持结果战略转化©Anheuser-BuschInBev管理改进管理保持中长期计划制定战略后才能设定目标愿景目标项目YearlyHorizonSettingannualtargets&projectssothatperformancecanbeimproved标准DailyOperationexecution标准化日常操作才能使绩效得以保持结果年度计划日常操作执行设定年度目标和项目从而使绩效得以改进©Anheuser-BuschInBev百威英博管理体系:从梦想…TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayRESULTSRESULTSSuperVoyagerstrategyDream,People,CultureDream,People,Culture“Biggesttobest…Onevision,oneteam,oneway”ZBBT&MProjecProjecttss••AggregationblueprintAggregationblueprint••IBIBSS••FootprintFootprint••Gaudi/GIEPGaudi/GIEP••InnovationagendaInnovationagenda••……TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayRESULTSRESULTSSuperVoyagerstrategyDream,People,CultureDream,People,Culture“Biggesttobest…Onevision,oneteam,oneway”“Biggesttobest…Onevision,oneteam,oneway”ZBBT&MProjecProjecttss••AggregationblueprintAggregationblueprint••IBIBSS••FootprintFootprint••Gaudi/GIEPGaudi/GIEP••InnovationagendaInnovationagenda••……第一步要把我们的梦想:做最佳啤酒公司,酿造更美好世界转化为我们的使命:“通过品牌和体验将人们联系在一起,建立与消费者之间的长久联系。通过梦想,人才,和文化这个平台梦想,人才,文化超级航行者战略©Anheuser-BuschInBev做最佳啤酒公司酿造更美好世界我们的战略,其重要动力来源我们更大的目标–梦想。它激励我们向着新的境界前进。为了梦想成真,我们必须为战略设定期限,确定其作用与职责,决定衡量其实施与进展的标准。为实现我们的梦想,我们围绕四大战略支柱建立了“超级航行者战略”框架,由三大平台给予支持。这一战略将公司能源和资源集中构成如下坚不可摧的组合:战略支柱推动者到战略…创新人才和文化财务纪律制胜的品牌组合赢在终端世界级效率政策性收购©Anheuser-BuschInBev下一步战略布曙TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayRESULTSRESULTSSuperVoyagerstrategyDream,People,CultureDream,People,Culture“Biggesttobest…Onevision,oneteam,oneway”ZBBT&MProjecProjecttss••AggregationblueprintAggregationblueprint••IBIBSS••FootprintFootprint••Gaudi/GIEPGaudi/GIEP••InnovationagendaInnovationagenda••……TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayRESULTSRESULTSSuperVoyagerstrategyDream,People,CultureDream,People,Culture“Biggesttobest…Onevision,oneteam,oneway”“Biggesttobest…Onevision,oneteam,oneway”ZBBT&MProjecProjecttss••AggregationblueprintAggregationblueprint••IBIBSS••FootprintFootprint••Gaudi/GIEPGaudi/GIEP••InnovationagendaInnovationagenda••……战略布曙把长期目标转化成年度改进对象,目标和步骤变更的项目步骤变更发展时间项目结果缩小差距以求发展©Anheuser-BuschInBev到日常的严格执行TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayRESULTSRESULTSSuperVoyagerstrategyDream,People,CultureDream,People,Culture“Biggesttobest…Onevision,oneteam,oneway”ZBBT&MProjecProjecttss••AggregationblueprintAggregationblueprint••IBIBSS••FootprintFootprint••Gaudi/GIEPGaudi/GIEP••InnovationagendaInnovationagenda••……TargetTargetSSetting&etting&CCascadingascading••Volumes&Volumes&marketmarketshareshare••VIC/VPLCVIC/VPLC••ZBBZBB••CashflowCashflow••......StandardInBevWayStandardInBevWayR