牛津英语模块四unit1Reading

高一（下）Unit1AdvertisingReadingAdvertisements1.Doyoulikeadvertisements?Wherecanwefindthem?2.Doyouthinkadvertisementplayanimportantroleinourlives?Whyorwhynot?3.Howmanytypesofadvertisementdoyouknow?Whatarethey?Showsomeexample?Lead-inQuicklookTakeaquicklookatthetitleandthesubtitles(小标题).Whatdoyouthinkmightbediscussedinthearticle?Fast-reading1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.IntroductionofsubjectSupportingdetailsConclusionReadingstrategy:readingexpositorywritingstructurePara1Para2-5Para6Thesamestructureexistsineachpart.Supportingdetail1Whatisanadvertisement?Supportingdetail2DoesanadvertisementtellpeoplethecompleteTruth?Supportingdetail3PublicserviceadvertisementsQuestionsReadthetextagainandanswerthequestions.1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.In1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TorF1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FillinthechartTypesofadsSimilaritiesDifferencesexam-plesplacesfoundmethodsusedpurposesValidityCommercialadsPSAs????????SimilaritiesPlacesfoundMethodsused_____________language______________picturesNewspapersMagazinesTheinternetRadioTelevisioncleverattractiveTypesDifferencesPurposesvalidityComme-rcialadsPSAsTopromoteaproductorserviceToeducatepeopleabouthealth,safetyoranyOtherproblemaffectspublicwelfareTheyarenotaltogetherinnocent.Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.TypesexamplesCommerc-ialadsPSAs“Bright-teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope–educatingeverychild”“Whenyousmokecigarettes,Choosethewordsbelowtofinishtheauthor’se-mailtoaprofessorwhohelpedherwithherresearch.dealingwithcommentscampaignspromotebenefitcheatedeveniffoolConsolidationDearProfessorLiuKai,Iwanttothankyouforofferingmesuchusefuladvice___________myresearch.Ihavejustpublishedmyarticleaboutadvertisementsonourschoolwebsite,andhavealreadyreceivedmanykind__________aboutitfrommyreaders.TheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompanies___________theirproducts.dealingwithcommentspromoteBeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttryto________peopleintobuyingaproductorservice.Now,________thereareexcitingpicturesandcleverlanguageinanad,IwillremembertothinkbeforeIbuysomethingsothatIwillnotbe_______________.Iwillalsopayalotmoreattentiontothepublicservicead____________.foolevenifcheatedcampaignsNowIknowhowtheycan__________society.Iwillencouragemyfriendstopaymoreattentiontothemaswell.Thankyouagainforhelpingmefindsomuchusefulinformation!YoursQianLilibenefitIhopethataftertheyreadmyarticle,myschoolmateswillunderstandthatPSAsare_________toeducateusabout_______________issues,andthatcommercialadsaremeantto_________productsorservices.Beforeourtalk,Ididnotthinkverymuchabouthowanadvertisermightbetryingtotrick_________intobuyingaproductoraservice.NowIthinkIwillbemuchsmarteraboutwhatthingstobuy.publicwelfarecustomerspromoteintendedEveniftherearelotsofexcitingimagesandlanguage,IwillremembertothinkaboutthethingsIbuy.Iwillalsopayalotmoreattentiontothe_________publicservicead_________,becausenowIknowhowhelpfultheycanbe.Iwill_________myfriendstopayattentiontothemaswell.Thankyouagainforhelpingmefindsomuchusefulinformation!Yoursfaithfully,QianLilinationwidecampaignsencourageDebateGroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Languagepoints1.Wearesousedtothem…(line1)beusedtodo/doingsth.---getaccustomedtousedto---happenedinthepaste.g.Iamnotquiteusedtolivinghere/citylife.IusedtoliveinNanjing.Ex:Thenewmachine_____production.HoweverI_____it.A.isusedtoincrease;amnotusedtocontrollingB.isusedtoincreasing;don’tusedtocontrolC.usedtoincrease;don’tusedtocontrolD.usedtoincreasing;amnotusedtocontrolA注意被动语态的区别！2.Ididsomeresearchon…（line2)…tosharewithyou.(line3)research:1)N.do/conductresearchon:我正在做关于广告的研究。2)V.tostudy商人研究市场很重要。sharewith:usesth.togetherwithe.g.I’dliketosharemybookwithyou.She_____mytroublesaswellasmyjoys.A.sh