写作教程Unit-10

SUCCESSFULWRITINGZOEMODULEONEPARAGRAPHWRITINGUNIT10MASSMEDIADigitalmediaPrintedmediaAdvertisementTopicTVMovieRadioNewspaperMagazineHandbillPosterDynamicMERITS&DEMERITSOFDIGITALMEDIA•Multi-sensory(visualandsoundeffect)•Expandingone’shorizon•Releasingpressure•Reinforcingfamilybonds•InformingvariouscategoriesofknowledgeCorruptingchildren’sminds(violenceandpornography)Badforhealth(Myopia;Obesity)Addictive(wasteoftime)MERITS&DEMERITSOFPRINTEDMEDIA•Expandingone’shorizon•InformingvariouscategoriesofknowledgeBadforhealth(Myopia)wasteofresources(Paper----Forest)CultivatepatienceDifficultforchildrenInformativePersuasiveCelebritiesVisualandsoundeffectonscreenCompetitionInnovationExaggerationLiesPromotesalesAdvertisingcontainsatleastaminimumofinformationaboutproductsandservicesavailable.①Byprovidingsuchinformation,advertisershopetofillinpeople’scognitivemaps.②Advertisersalsotrytocreatefavorableattitudestowardtheirproductsandspecificbrandsandtolinksuchproductstoexistingneeds.③Lastly,advertisershopetostimulateactualpurchasebehaviors.Thus,mediaadvertisingcanhavecognitive,affectiveandbehavioraleffectsonconsumers.SAMPLE1(PAGE99)AmericanshaveevenseenmurderLIVEontheirhomescreens.①TensofmillionswatchedLeeHarveyOswaldbeingtransferredtoajailtoawaittrialfortheassassinationofPresidentKennedywhenOswaldwassuddenlyshottodeathbeforetheireyes.②Americanshavewatchedheadsofstatetakeoffice,andbeburied.TheJohnKennedyassassinationandfuneralwereseenby96percentofallTVhomes,eachwatchinganaverageof31andahalfhours.③NineoutoftenAmericanfamiliesfollowedthemoonflightofApollo11,watchinganaverageof15hours.Television,inshout,overandaboveprovidingentertainment,canmakeAmericapayattentionascannoothermediumandinformsthepeopleinawaythatthenationhasneverbeforebeeninformed.SAMPLE1(PAGE99)TobeginwithdetailedexamplestoendwithaconclusionoratopicsentenceGeneralizationInprint,wehavebroadsheetandtabloidnewspapers,magazines,journals,andbooks.Eachcouldbesubcategorized.Forexample,bookscanbesubdividedintoavarietyoftypes—masspaperbacks,qualitypaperbacks,hardcovers,textbooks,schoolliterature—andeachtypecouldbefurthersubdivided.Intheelectronicmediawehavepublic,community,educational,andcommercialtelevision,andradioisdeliveredbybroadcast,cable,andsatellite.Wealsohavefeaturefilmsaswellasnon-theatricalfilms.Soundrecordingsareavailableonvinyl(LPs),audiocassettes,andCDs,aswellas,intheirpromotionalversion,onvideocassettes.Infact,inthemodernmassmediaasetoftechnologicalconfigurationsbringsusinformationinavarietyofformsandinventingtherighttechnologyisafeatinitself.SAMPLE2(PAGE100)1.Generalspecific2.Generalspecific3.General(T.S.)GeneralizationGeneralizationTherefore,consequently,thus,asaresult,insummary,toconclude,last,accordingly,allinall,inshort,hence,inbrief,tosumup,onthewholeREVIEWOFPARAGRAPHWRITINGThemeWritingmethodseventsDevelopmentbytimePlacesDevelopmentbyspaceCustomsProcessanalysisCareerExemplificationNatureandthoughtDefinitionSocialproblemsCauseandeffectEducationClassificationCultureComparisonandcontrastMassmediaGeneralization